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Re: Newspaper publishers earn their profits primarily from advertising rev [#permalink]
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aniketm.87@gmail.com wrote:
Newspaper publishers earn their profits primarily from advertising revenue, and potential advertisers are more likely to advertise in newspapers with a wide circulation a large number of subscribers and other readers than with other newspapers. But the circulation of the newspaper that is currently the most profitable one in this city has steadily declined during the last two years, while the circulation of one of its competitors has steadily increased.

Any of the following, if true, would help explain the apparent discrepancy between the two statements above EXCEPT:

A. Advertisers generally switch from the most widely circulated newspaper to another one only when the other one becomes the most widely circulated newspaper instead.
B. Advertising rates charged by the most profitable newspaper in the city are significantly higher than those charged by its competitors.
C. The most profitable newspaper in the city receives revenue from its subscribers as well from advertisers.
D. The circulation of the most profitable newspaper in the city is still greater than than of any of its competitors.
E. The number of newspapers competing viably with the most profitable newspaper in the city has increased during the last two years.

Can someone please explain the OA ?
Acc to me (Yes i got it right) if the # of newspaper competitors have increased then its circulation share will go down, but it can still remain the most profitable one in the city
Lets say :
Before competition :
A -----> 1000 subs (A gets all the ads and hence makes the max profits)
B -----> 100 subs
TOTAL subs 1100
After some time
A -----> 500 (Subs went down steadily)
B -----> 200 (Subs went up steadily)
C -----> 100
D -----> 100
E -----> 150
F -----> 50

But A is still making the most profit (E helps explaining this)

Please correct me if I am wrong. Thanks in advance.


There is one scenario that you missed aniketm.87@gmail.com. The most profitable newspaper's circulation could remain intact while the other non-profitable newspapers became profitable. Note we are talking about profits and not revenue and profit is a function of both revenue and cost. In this case, we can assume that the non-profitable newspapers became profitable by cutting down costs. Revenues or the number of subscription had nothing to do with it. Additionally, the profitability of a newspaper has no effect on how much advertising revenue the newspaper will get. So, the costs and the revenues of a newspaper are independent functions.
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Re: Newspaper publishers earn their profits primarily from advertising rev [#permalink]
can you help me with this question.
I personally chose C as the answer. I do know EXCEPT.

OA is E.
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Re: Newspaper publishers earn their profits primarily from advertising rev [#permalink]
so far, in my opinion, the question is hard because the passage does not clearly address the issue. In addition, options seem similar, so there are only 30% of people that get the right answer.

E does not explain why the most profitable company still gets profit even though the circulation has reduced.
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Newspaper publishers earn their profits primarily from advertising rev [#permalink]
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pretzel wrote:
Newspaper publishers earn their profits primarily from advertising revenue, and potential advertisers are more likely to advertise in newspapers with a wide circulation a large number of subscribers and other readers than with other newspapers. But the circulation of the newspaper that is currently the most profitable one in this city has steadily declined during the last two years, while the circulation of one of its competitors has steadily increased.

Any of the following, if true, would help explain the apparent discrepancy between the two statements above EXCEPT:


A. Advertisers generally switch from the most widely circulated newspaper to another one only when the other one becomes the most widely circulated newspaper instead.

B. Advertising rates charged by the most profitable newspaper in the city are significantly higher than those charged by its competitors.

C. The most profitable newspaper in the city receives revenue from its subscribers as well from advertisers.

D. The circulation of the most profitable newspaper in the city is still greater than than of any of its competitors.

E. The number of newspapers competing viably with the most profitable newspaper in the city has increased during the last two years.



Why does C resolves the paradox?



OFFICIAL EXPLANATION



The correct answer is (E).

Assuming the number of viable competitors has increased during the last two years, the likely result would be to draw circulation away from already viable newspapers, including the most profitable one. Given that profitability depends primarily on advertising revenues and therefore on circulation, choice (E) actually exacerbates the discrepancy between the two statements.
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Newspaper publishers earn their profits primarily from advertising rev [#permalink]
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