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Want to get into Brand/Product management, what schools...

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Want to get into Brand/Product management, what schools... [#permalink]

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New post 08 Mar 2007, 20:13
... should i target?

I always had this notion that i wanted to get into finance/IB but the more i researched it, the more i found out that that type of life isn't for me. I spent about a month researching careers/MBA concentrations and brand/product management sound extremely attractive to me. From what i've gathered, this falls area of specialization falls under marketing. It seems to me that the top marketing programs would be schools like Kellogg and Fuqua. I highly doubt i could get into their fulltime programs though (although i might have a shot at their part-time programs). I noticed that Wisconsin has an MBA specialization that is totally dedicated to brand/product management though and it has me extremely interested.

[edit: dang, i wanted to link to the website, but i'm too new]

So i guess my question is, given that i'm currently an accountant for a fortune 500 that has no marketing experience:

1) Should i target a higher tier school, or should i go with a school like wisconsin which has a program dedicated to the specialization that i'm interested in?

2) What other schools does anyone suggest i like at for this specialization?

Thanks in advance :)

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New post 08 Mar 2007, 20:21
I generally agree with Hjort that specialization can't overcome cluster differences. Maybe specialization could counter differences for neighbouring clusters, but not across 5 clusters.

BTW, if you don't know about clusters, go read this:

http://www.gmatclub.com/phpbb/viewtopic.php?t=11922

And then, for the opportunities issue, go read this:

http://www.gmatclub.com/phpbb/viewtopic.php?t=39877

Hope it helps. L.

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New post 08 Mar 2007, 20:29
lepium wrote:

Hope it helps. L.


Thanks, that does help... i guess i should 'shoot for the top' eh?

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New post 08 Mar 2007, 20:31
Phokus wrote:
lepium wrote:

Hope it helps. L.


Thanks, that does help... i guess i should 'shoot for the top' eh?


Well, that's what I think, although others may think otherwise.

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New post 08 Mar 2007, 20:38
It probably depends somewhat on where you want to work. I'd take a look at the schools you're interested in and who recruits at those schools/where those schools have sent students in the past.
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  [#permalink] 08 Mar 2007, 20:38
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