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# When, on a particular shopping trip, a consumer purchases an item

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When, on a particular shopping trip, a consumer purchases an item  [#permalink]

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09 Aug 2015, 06:53
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65% (hard)

Question Stats:

61% (02:08) correct 39% (02:08) wrong based on 519 sessions

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When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an "impulse purchase." The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.

If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?

A) The impulse purchase of luxury or non-essential item is more exciting than the impulse purchase of an essential need.
B) A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.
C) Consumers seeking a high level of excitement often make impulse purchases.
D) The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.
E) The probability that a consumer makes an impulse purchase of an item decreases as the price of the item increases.

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Re: When, on a particular shopping trip, a consumer purchases an item  [#permalink]

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09 Aug 2015, 20:27
D looks like an assumption .
Can you please explains what is wrong with A
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Re: When, on a particular shopping trip, a consumer purchases an item  [#permalink]

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10 Aug 2015, 01:55
3
dav90 wrote:
D looks like an assumption .
Can you please explains what is wrong with A

Hello dav90

You are right it destroy conclusion.
I never thought about applying negation test to must be true questions

A) The impulse purchase of luxury or non-essential item is more exciting than the impulse purchase of an essential need.

Here is the argument:

When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an "impulse purchase."
The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items.

[This sentence says only that purchase can be luxury, non-essential or essential but it says nothing about excitement]

Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.
[This sentence compare level of excitement between person who made impulse purchase and person who did not make impulse purchase]

So answer A is wrong because argument does not say about level of excitement when person make impulse purchase of essential item

P.S. that's interesting how argument begin from HE and little later starts using SHE
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Re: When, on a particular shopping trip, a consumer purchases an item  [#permalink]

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10 Aug 2015, 04:22
Harley1980 wrote:
When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an "impulse purchase." The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.

If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?

A) The impulse purchase of luxury or non-essential item is more exciting than the impulse purchase of an essential need.
B) A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.
C) Consumers seeking a high level of excitement often make impulse purchases.
D) The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.
E) The probability that a consumer makes an impulse purchase of an item decreases as the price of the item increases.

Hi,

Can you please explain why D is correct ?
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Re: When, on a particular shopping trip, a consumer purchases an item  [#permalink]

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10 Aug 2015, 06:30
1
amatya wrote:
Harley1980 wrote:
When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an "impulse purchase." The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.

If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?

A) The impulse purchase of luxury or non-essential item is more exciting than the impulse purchase of an essential need.
B) A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.
C) Consumers seeking a high level of excitement often make impulse purchases.
D) The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.
E) The probability that a consumer makes an impulse purchase of an item decreases as the price of the item increases.

Hi,

Can you please explain why D is correct ?

Hello amatya

In argument we see premise
"When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an "impulse purchase." "

and conclusion
"Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases."

But how researches know that consumer did not plan plan such purchase? There is a lot of ways how they can did that, but argument does not mention any of it.
So we should fill this gap and answer D makes it.

Also if answer D is not true then conclusion is false because if researches didn't have a reliable way to to determine whether the customer plan the purchase than conclusion is wrong.
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Re: When, on a particular shopping trip, a consumer purchases an item  [#permalink]

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10 Nov 2015, 15:05
When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an "impulse purchase." The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.

If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?

A) The impulse purchase of luxury or non-essential item is more exciting than the impulse purchase of an essential need. - this is an exaggerated statement
B) A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed. - consumer feelings not discussed (vice versa of happiness need not hold good)
C) Consumers seeking a high level of excitement often make impulse purchases. - Reverse statement
D) The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.
E) The probability that a consumer makes an impulse purchase of an item decreases as the price of the item increases. - could be true/ but not MUST
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Re: When, on a particular shopping trip, a consumer purchases an item  [#permalink]

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12 Nov 2015, 16:41
I thought first that this was an inference question. Interesting.
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Re: When, on a particular shopping trip, a consumer purchases an item  [#permalink]

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21 May 2017, 03:00
Harley1980 wrote:
When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an "impulse purchase." The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.

If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?

A) The impulse purchase of luxury or non-essential item is more exciting than the impulse purchase of an essential need.
B) A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.
C) Consumers seeking a high level of excitement often make impulse purchases.
D) The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.
E) The probability that a consumer makes an impulse purchase of an item decreases as the price of the item increases.

I got D by POE,
A) No such info is provided in the stimuli.
B) wordings are too extreme.
C) the reverse is discussed in the stimuli.
E) no discussion about \$ done in the stimuli.
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Re: When, on a particular shopping trip, a consumer purchases an item  [#permalink]

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28 May 2017, 11:44
Harley1980 wrote:
When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an "impulse purchase." The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.

If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?

A) The impulse purchase of luxury or non-essential item is more exciting than the impulse purchase of an essential need.
B) A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.
C) Consumers seeking a high level of excitement often make impulse purchases.
D) The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.
E) The probability that a consumer makes an impulse purchase of an item decreases as the price of the item increases.

Hello Harley - It is possible to arrive at D through POE, but i thought its a 'must be true question'. If so, then please help me understand how can i infer the answer from the stimulus, else please help me understand how not to fall in the trap set by the question stem.
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Re: When, on a particular shopping trip, a consumer purchases an item  [#permalink]

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23 Jul 2017, 00:16
Harley1980 wrote:
When, on a particular shopping trip, a consumer purchases an item which he previously had no intention of purchasing, this sale is called an "impulse purchase." The objects of impulse purchases are occasionally essential items (i.e. items that satisfy basic subsistence needs), but much more frequently are luxury or non-essential items. Researchers have determined that, at the end of a shopping trip, a consumer is much more excited if she has bought a luxury item on an impulse purchase, than if she had made no impulse purchases.

If the information above is true, and if the researchers’ investigation was properly conducted, then which of the following must also be true?

A) The impulse purchase of luxury or non-essential item is more exciting than the impulse purchase of an essential need.
B) A consumer who, for whatever reason, is not able to purchase an item she had planned to buy is necessarily disappointed.
C) Consumers seeking a high level of excitement often make impulse purchases.
D) The researcher had a reliable way to determine whether the consumer had planned to buy the luxury or non-essential item he purchased on that trip.
E) The probability that a consumer makes an impulse purchase of an item decreases as the price of the item increases.

Was really bent on choosing D, but chose C. I did not choose D because the stimulus has only talked about "she"s and stated nothing about "he"s.
mikemcgarry the source quoted is Magoosh, please see if its a typo here, and if not, please explain how D is correct.
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Re: When, on a particular shopping trip, a consumer purchases an item  [#permalink]

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23 Jul 2017, 00:25
1
ShashankDave wrote:
Was really bent on choosing D, but chose C. I did not choose D because the stimulus has only talked about "she"s and stated nothing about "he"s.
mikemcgarry the source quoted is Magoosh, please see if its a typo here, and if not, please explain how D is correct.

Hi ShashankDave ,

C cannot be the right answer.

We are told that impulse purchase leads to happiness. This doesn't mean the reverse is also true. Hence, C is out.

My friend, this is a very common thing in English. Whenever I don't know the gender of my subject, I often consider is masculine.

So, D is talking about a consumer. I am not sure about the gender of this consumer. So, I am okay to go with the 'He' here.

D is basically saying since the researchers are saying people are happy when they buy non essential item, it means researchers know about what they want to buy and what not. Thus, the correct answer.

Let me know in case of any concern.
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Re: When, on a particular shopping trip, a consumer purchases an item  [#permalink]

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09 Aug 2018, 17:50

Official Explanation

The credited answer is choice (D). If the researcher concluded anything about how an impulse purchase made someone feel, then the researcher had to know that it was an impulse purchase, that is, that the purchase was not planned. If the researcher had no way to determine whether a purchase was planned or unplanned, then the researcher would have no way of determining which purchases were impulse purchases.

We know the consumer find the impulse purchase of a luxury item more exciting than the planned purchases. We don't necessarily know how exciting the impulse purchase of an essential need is --- maybe it's less exciting than the impulse purchase of a luxury item, or maybe it's just as exciting. We cannot determine this from information in the prompt, so choice (A) is incorrect.

We only know about the excitement brought about by an impulse purchase of a luxury item, but we have no information about what happens if a purchase is planned but not made. Choice (B) inappropriate extends the pattern into situations the prompt doesn't cover at all. Choice (B) is incorrect.

We know that the impulse purchase of a luxury item is exciting, but we don't know whether this is sufficient inducement for a person seeking excitement to make this kind of purchase frequently. The expense, for example, might be a mitigating factor. We can conclude nothing for certain about this, so choice (C) is incorrect.

This is a tempting one --- we certainly might suspect that the luxury items of higher price would be bought as impulse purchases less frequently. We might suspect this, but notice that the prompt says nothing about high price vs. low price items. This answer choice invites us to bring in irrelevant outside knowledge. Choice (E) is incorrect.
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Re: When, on a particular shopping trip, a consumer purchases an item   [#permalink] 09 Aug 2018, 17:50
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