nightblade354 generis KarishmaB pikolo2510 GMATNinja gmatexam439I have a query regarding explanation by
ChiranjeevSingh and would like to share my reasoning for the same.
Quote:
Which of the following best completes the passage below?
People buy prestige when they buy a premium product. They want to be associated with something special. Mass-marketing techniques and price-reduction strategies should not be used because ______.
Premium = Unique
Mass-marketing techniques (MMR) and price-reduction strategies (PRS) would pull sales
Is above correct inference till this stage?
In PoE I am looking for striking out anything that helps / supports MMR / PRS
Quote:
(A) affluent purchasers currently represent a shrinking portion of the population of all purchasers
This option is discarded since it links PRICE = AFFLUENT (wealthy)
Q stem is against price / mass marketing. Out
Even if affluent purchasers currently represent a
growing portion of the population of all purchasers
this rephrase option is against the answer choice.
Quote:
(B) continued sales depend directly on the maintenance of an aura of exclusivity
One key word and you won the game:
EXCLUSIVITY : (recall mutually exclusive events from quant
)
Link products that are exclusive with those that are unique and the fits 'fill in the blank' in apt manner
Quote:
(C) purchasers of premium products are concerned with the quality as well as with the price of the products
An over exaggeration of (A). This one links one more parameter that I do not want in pic: quality. OUT
Quote:
(D) expansion of the market niche to include a broader spectrum of consumers will increase profits
Profits , hmm not much sure, but wait more importantly : expansion = mass marketing. Opps that is again opposite
to what I want. OUT.
Quote:
(E) manufacturing a premium brand is not necessarily more costly than manufacturing a standard brand of the same product
Why are we comparing manufacturing cost of standard product and premium one. Out of scope.
Let me know if my reasoning and PoE is correct.