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# XYZ winery : ABC's new wine was introduced to compete with

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XYZ winery : ABC's new wine was introduced to compete with [#permalink]

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12 Oct 2012, 00:14
00:00

Difficulty:

5% (low)

Question Stats:

83% (02:15) correct 17% (01:13) wrong based on 104 sessions

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XYZ winery : ABC's new wine was introduced to compete with our most popular wine,Which is sold in a distinctive tall black bottle. ABC uses a similar bottle. Thus its likely that many customers intending to buy our wine will mistakenly buy their instead.

ABC winery: Not so the two bottles can be readily distinguished, the label on ours but not on theirs is gold colored.

Which of the following if true most undermines ABC's response?

1. GOld is the background color on the label of many of the wines produced by ABC
2. When the bottles are viewed side by side ABC's bottle is perceptively taller than XYZ's
3. ABC unlike XYZ displays its wines labels prominently in the advertisements
4. It is common for occasional purchasers to buy a bottle of wine on teh basis of general impression of the most obvious feature of the bottle.
5. Most popular wines are sold in bottles of standard design.
[Reveal] Spoiler: OA

Last edited by Archit143 on 12 Oct 2012, 16:39, edited 1 time in total.
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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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12 Oct 2012, 00:24
In this question its asked to weaken ABC's argument but all the options seems very odd . Pls suggest approach to this question.
My approach was
Conclusion : Purchasers will not get miscued as ABC's new launch has gold label

TO weaken we have to prove that purchasers will get miscued.

I dont find any option close to it.
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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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12 Oct 2012, 00:40
D says the consumers look at the generic bottle design rather than pay attention to the label. This clearly undermines ABC's argument.
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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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12 Oct 2012, 01:05
Archit143 wrote:
In this question its asked to weaken ABC's argument but all the options seems very odd . Pls suggest approach to this question.
My approach was
Conclusion : Purchasers will not get miscued as ABC's new launch has gold label

TO weaken we have to prove that purchasers will get miscued.

I dont find any option close to it.

+1C (Not very happy)

3. ABC unlike XYZ displays its wines labels prominently in the advertisements

ABC states - Not so the two bottles can be readily distinguished, the label on ours but not on theirs is gold colored

If XYZ do not show the label in their advertisement , then the consumers will not know the color of their label and they can easily assume (or get confused) that the color might be gold and mistakenly buy the ABC bottle.

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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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12 Oct 2012, 01:47
getgyan wrote:
Archit143 wrote:
In this question its asked to weaken ABC's argument but all the options seems very odd . Pls suggest approach to this question.
My approach was
Conclusion : Purchasers will not get miscued as ABC's new launch has gold label

TO weaken we have to prove that purchasers will get miscued.

I dont find any option close to it.

+1C (Not very happy)

3. ABC unlike XYZ displays its wines labels prominently in the advertisements

ABC states - Not so the two bottles can be readily distinguished, the label on ours but not on theirs is gold color
If XYZ do not show the label in their advertisement , then the consumers will not know the color of their label and they can easily assume (or get confused) that the color might be gold and mistakenly buy the ABC bottle.

as per your explanation, the advt will help the purchasers to distinguish the label and it is a step taken by the company not by someone else so i think it strengthens rather than weakening.
I think it restates that consumers will not get confused of the labels
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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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12 Oct 2012, 01:48
What do you think is the issue with D?
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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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12 Oct 2012, 01:55
souvik101990 wrote:
D says the consumers look at the generic bottle design rather than pay attention to the label. This clearly undermines ABC's argument.

Optiopn choice D is little bit undigestable as ......... Label can also be obvious feature of the bottle

but it can be considered as best amongst the worst.

4. It is common for occasional purchasers to buy a bottle of wine on teh basis of general impression of the most obvious feature of the bottle.
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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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12 Oct 2012, 02:01
There is a major difference between strengthen and assumption questions
Assumptions are ABSOLUTELY necessary to the argument, while strengthen can only INCREASE the likelihood of the conclusion.
You DO NOT NEED TO HAVE A FULL PROOF reason in a strengthen question. All you need is an answer choice which is the strongest supporter of the conclusion.
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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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12 Oct 2012, 02:21
Archit143 wrote:
as per your explanation, the advt will help the purchasers to distinguish the label and it is a step taken by the company not by someone else so i think it strengthens rather than weakening.
I think it restates that consumers will not get confused of the labels

Nope, that’s not what I meant. The question is about people confusing XYZ with ABC and NOT VICE VERSA.

Let us take an example of the Apple iphone and the Samsung phone. They both looked similar except for the name (label) in front. If Apple, in their advertisement, does not show the label, how would a consumer distinguish samsung from apple? Thoughts?

D is also very lucrative and maybe the best answer. Why I did not go with this option was the ambiguity attached with the phrase “most obvious feature”.

@Souvik what do you think about option C?
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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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12 Oct 2012, 03:40
XYZ's conclusion is that people looking to buy XYZ's wines will mistakenly buy ABC's wine.
ABC counters that there is one distinguishing feature and so there wont be any confusion.
So XYZ's counter i.e. the statement undermining ABC's claim should argue that the one distinguishing feature would not have any appreciable effect on the customers.
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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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12 Oct 2012, 04:11
Archit143 wrote:
XYZ winery : ABC's new wine was introduced to compete with our most popular wine,Which is sold in a distinctive tall black bottle. ABC uses a similar bottle. Thus its likely that many customers intending to buy our wine will mistakenly buy their instead.

ABC winery: Not so the two bottles can be readily distinguished, the label on ours but not on theirs is gold colored.

Which of the following if true most undermines ABC's response?

1. GOld is the background color on the label of many of the wines produced by ABC
2. When the bottles are viewed side by side ABC's bottle is perceptively taller than XYZ's
3. ABC unlike XYZ displays its wines labels prominently in the advertisements
4. It is common for occasional purchasers to buy a bottle of wine on teh basis of general impression of the most obvious feature of the bottle.
5. Most popular wines are sold in bottles of standard design.

Interesting conversation going on.

I support D in this case.

AS for C.. it strengthens ABC 's case instead of weakening it, because if ABC displays the label then it is differentiating between XYZ and itself. AS label is the only point of difference.

MY two narrowed down options were D and E..but E can be applicable to both. Hence D should be the answer..Not a perfect answer but surely the best answer.

Can we please have the source and OA/OE
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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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12 Oct 2012, 07:27
+1D. But I think this is a bad question. Where does it come from?

A and B strengthen ABC's argument. C and E are irrelevant. D becomes the only answer, but even that can be partly wrong, because "the most obvious feature of the bottle" is left undefined: it does not necessarily have to be their tall and black features.

Last edited by sepandee on 12 Oct 2012, 08:18, edited 1 time in total.
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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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12 Oct 2012, 07:43
Its a past GMAT question.

Posted from my mobile device

Posted from my mobile device
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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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12 Oct 2012, 08:33
Archit143 wrote:
XYZ winery : ABC's new wine was introduced to compete with our most popular wine,Which is sold in a distinctive tall black bottle. ABC uses a similar bottle. Thus its likely that many customers intending to buy our wine will mistakenly buy their instead.

ABC winery: Not so the two bottles can be readily distinguished, the label on ours but not on theirs is gold colored.

Which of the following if true most undermines ABC's response?

1. GOld is the background color on the label of many of the wines produced by ABC
2. When the bottles are viewed side by side ABC's bottle is perceptively taller than XYZ's
3. ABC unlike XYZ displays its wines labels prominently in the advertisements
4. It is common for occasional purchasers to buy a bottle of wine on teh basis of general impression of the most obvious feature of the bottle.
5. Most popular wines are sold in bottles of standard design.

D for me...thats the only contender amoung all...
OA pls...
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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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12 Oct 2012, 16:38
OA D
I think Souviks reasoning is well suited
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Re: XYZ winery : ABC's new wine was introduced to compete [#permalink]

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14 Oct 2012, 06:27
D for me too.
MacFauz has explained it well!!
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Re: XYZ winery : ABC's new wine was introduced to compete with [#permalink]

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24 Oct 2012, 19:37
I know B is lill bit unusual answer, but can we discuss make it firm that B is not the correct answer.
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Re: XYZ winery : ABC's new wine was introduced to compete with [#permalink]

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25 Oct 2012, 04:04
+1 for D.
As the most obvious feature of the bottle will be its sign, buyers will not be able to distinguish between 2 brands and there will be equal probability of buying both ABC & XYZ brands.

On the other side, C says that ABC displays its label prominently in its advertisements; so, it is trying its best to distinguish itself from XYZ. Thus, C will strengthen the argument on the other hand.
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Re: XYZ winery : ABC's new wine was introduced to compete with   [#permalink] 25 Oct 2012, 04:04
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