Thank you for sharing a typical work day with us. Your work day sounds ideal to me. I love sharing ideas and turning hard data into usable information. I applied to business school this year but I didn't get into my target schools because my GMAT score was so low. I'm studying to re-take the exam now.
In the meantime, I'd like to move into a position with a consumer packaged goods company. I believe I would actually enjoy it (it would help me make a more compelling case to the admissions committees).
How would you suggest I go about pursuing this? What kinds of positions should I look for i.e. Brand Assistant??
Many Thanks in advance.
cpgmba wrote:
I love it. I knew I wanted to be in CPG marketing but started in CPG Sales at a top food company out of undergrad because most top companies require MBA's. After a couple years experience, I moved over to a smaller CPG food company as an associate marketing manager. So far, I'm really happy with the career choice. I like food marketing because I love food and grocery stores.
Below is a normal day for me:
8:00 - Weekly meeting with marketing team to discuss projects for the week and talk about marketing team initiatives
9:00 - Business analysis - Using syndicated data (IRI, AC Nielsen) to see what the competitors have done in the past month. Examine how our portfolio is performing with the recent price increase.
11:00 - Meeting with R&D developer on project X. Cutting (tasting) on 5 versions of a products he's developed. Give feedback, further guidance, and timeline for next revisions.
12:00 - Lunch meeting with MarCom (Marketing Communications) to discuss upcomming FSI (newspaper coupon insert) drop and IRC coupons at select customers
1:00 - Project work - Review financials for new item projects that I have to present to the executive team next month. Make sure costing is coming in on budget.
2:00 - Meeting with design services to review concepts for packaging design of new product we're launching next year.
3:00 - New product team meeting - Cross-functional meeting with R&D, operations, purchasing, engineering, and sales to discuss new products for next year.
4:00 - Meeting with purchasing, operations and packaging engineer to see if we can utilize a new type of packaging that will enhance shelf presence.
5:00 - Catch up on emails you missed throughout the day
As you can see, lots of meetings. Some days are better than others. As an AMM, I am more focused on project management and data analysis while my boss (Marketing Manager) oversees the AMM's projects and is focused on portfolio strategy. The more you move up, the less you work on projects and data analysis. Work-life balance is not too bad. I've worked 90 hours once and a few 70-80 hour weeks but for the most part its in the 50 range. I've heard some larger companies are a bit more demanding though.
It's a great career and the nice thing about CPG marketing is that its very insular. Once you get into CPG marketing, it's easy to move around and work your way up. If you ever don't like your job, just wait for the next headhunter to call (MM's get multiple calls a week).
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04 Jun 2008, 11:49
