ApplicantLab
Expert, step-by-step MBA application guidance through an online platform for $349 per year .
GMAT Club Exclusive Offer
Save 10% with code GMATCLUB10
Your price: $314
No credit card required
$349 Per Year
Full ApplicantLab access
Unlimited Schools
Apply to as many as you want
School-Specific Advice
Tailored guidance for each program
14 Modules
Across 6 categories covering full journey
What Is ApplicantLab?
An online, interactive MBA admissions guidance platform built to replicate the kind of step-by-step advice applicants typically get from expensive 1-on-1 admissions consultants, at a much lower price point.
Designed For Independent Success
ApplicantLab is designed so applicants can build their strategy, shape their story, and produce strong materials independently, with the option to add targeted reviews or interview practice when extra help is needed.
Step-by-step structured guidance
Work at your own pace
Optional expert add-ons when needed
What's Included
Everything you need for a successful MBA application
School-Specific Advice
Tailored guidance for each program you're applying to
Email Support
Get help when you need it throughout your journey
Application To-Do List
Stay organized with structured task management
Interview Prep Tools
Prepare for interviews with structured guidance
Strategy Tools
Mitigate weaknesses, define career vision, and "Why MBA?"
Essay Tools
Brainstorming, pre-writing, rough and final drafts
Resume Template
Professional template and detailed guidance
Recommendations Guide
Complete guidance on securing strong recommendations
How It Works
Your step-by-step path to a winning MBA application
1
Diagnose & Position
Diagnose strengths and weaknesses and tighten your core positioning.
2
Build Your Strategy
Build your strategy: career vision and "Why MBA?" foundations.
3
Create Your Resume
Create a winning MBA resume with dedicated guidance.
4
Develop Your Stories
Develop and map your stories to each school's brand traits and essay prompts.
5
Write With Structure
Write with structured tools (pre-writing to final drafts).
6
Prepare For Success
Prepare recommendations and interview strategy using dedicated modules.
Pricing & Products
Choose the option that fits your needs
Most Popular
ApplicantLab Full Access
$349
/year
GMAT Club Price: $314
Use code: GMATCLUB10
1 Year Access
- Unlimited schools included
- All 14 modules across 6 categories
- School-specific advice and tools
- Resume, essay, recommendation & interview guidance
- Email support
- Application to-do list
Extension Options:
$99 for 6 months • $149 for 12 months
No credit card required
InterviewLab
$99
Interview-Only Version
For applicants already invited to interview
- Interview strategy lessons
- Common question guidance
- Strengths/weaknesses modules
- Career vision module
- "Why MBA?" module
Optional Add-On:
Live mock interviews starting at $649
Free trial available — no credit card required
How to use the ApplicantLab discount code:
- 1 Click "Start Free Trial".
- 2 Choose ApplicantLab Full Access.
- 3 Enter coupon code GMATCLUB10 at checkout.
- 4 Confirm the 10% discount.
- 5 Complete registration.
Optional Add-On Services
Available to upgraded Lab users only
Targeted expert help when you need it
Sanity Check
Resume + overall strategy feedback including career vision and "Why MBA?" before essays
Starting at
$299
Delivery: Recorded video feedback, typically within ~12 hours
Strategic Essay Reviews
Feedback on how well essays match school's brand and identify gaps while there's time to revise
Starting at
$249
Note: Booking provided after Sanity Check
Quick Polish Edit
Final polish after content and story strategy are already strong (via Admissionado)
Resume:
$179
Essays per school:
$199
Bundle per school:
$349
Mock Interviews
Live practice plus feedback in a 90-minute session with recordings provided
Starting at
$649
Format: 90-minute live session with recordings
GMAT Club Reviews
G
gauraangb
Identity VerifiedVerified by school email address
Admitted to Stanford and Harvard thanks to ApplicantLab
"I got into Harvard and Stanford with $$$ in Round 1 of 2024, and it's largely thanks to ApplicantLab. Its modules contain pretty much all you need to craft a strong application."
Harvard + Stanford Admit ($$$)
Read Full Review →
B
BPapp24
Identity VerifiedVerified by GMAT score report · 695 GMAT Focus
The best option, hands down
"This program gives you all the tools a full-time coach would, but allows you to tell your story in your own way. For the cost of one hour with a coach, ApplicantLab offers more resources and knowledge than I could ever need."
Columbia (CBS) Admit + Scholarship
Read Full Review →
T
tarheelpoker
Identity VerifiedVerified by GMAT score report · 655 GMAT Focus
Success with ApplicantLab
"I was a last-minute R3 applicant and, with the help of this program, was admitted to an M7 (Booth) and multiple T20/T30 programs with $$. It provides 80% of what you get with a typical admissions consultant at 10% of the price."
Booth (M7) + 3 T20 Admits ($$)
Read Full Review →
D
Decadence101
Identity VerifiedVerified by GMAT score report · 675 GMAT Focus
HBS Interview + INSEAD Admit — all through ApplicantLab
"Through this tool, I applied to HBS, GSB, and INSEAD all in Round 1. I got into INSEAD and landed an interview at HBS, all without using any other resources. It removes confusion and gives you clarity on exactly what you need to do."
INSEAD Admit + HBS Interview
Read Full Review →
How GMAT Club Verifies Reviews
Independent verification service ensuring authentic feedback from real customers
1
Customer Verification
We confirm every reviewer is a verified customer:
- Email verification against company customer database
- Proof of purchase validation when needed
Service providers cannot preview or alter reviews
2
Identity Verification
We establish unique reviewer identity:
-
Official Score Report
mba.com login creates unique one-to-one identity record
-
School Email (.edu)
Impossible to fake without being a verified student
Continuously evolving security methods
5,000+
Verified Reviews
100+
New Reviews Monthly
100%
Verified Customers
Why This Matters
No fake reviews, no manipulation — just honest feedback from verified customers
100% Authentic
Identity Verified
Provider Protected
Who Is ApplicantLab For?
ApplicantLab is for MBA applicants who want structured, expert guidance and school-specific direction, while doing most of the work themselves through an online platform, with optional targeted expert reviews when needed.
Self-motivated applicants who prefer independence
Budget-conscious candidates seeking expert guidance
Applicants applying to multiple schools
Those who want flexibility to add expert help as needed
Meet Maria: ApplicantLab Founder
Watch Maria share her insights and advice on MBA applications
Who's Behind ApplicantLab
Maria Wich-Vila
Founder
ApplicantLab was created by Maria Wich-Vila , a Harvard Business School graduate with extensive admissions consulting experience.
The platform is supported by a team of MBA alumni from top programs who bring diverse expertise and insider knowledge to help applicants succeed.
Meet the ApplicantLab TeamFrequently Asked Questions
Everything you need to know about ApplicantLab
You can sign up for ApplicantLab with no credit card required.
The free trial gives you access to explore the platform, see how
the modules are structured, and get a feel for the guidance
provided before committing to the full annual subscription.
Yes! With ApplicantLab Full Access, you can apply to as many
schools as you want during your one-year access period. There
are no additional fees per school, making it an excellent value
for applicants with extensive school lists.
ApplicantLab offers extension options: $99 for 6 months or $149
for 12 months. This is helpful if you're reapplying or need
extra time to complete your applications.
No. The core ApplicantLab subscription provides comprehensive
guidance for the entire application process. Add-on services
like Sanity Checks, Strategic Essay Reviews, Editing, and Mock
Interviews are completely optional and available only if you
want targeted expert feedback on specific elements.
Yes. InterviewLab is a standalone product priced at $99 for
applicants who have already been invited to interview and only
need interview preparation. It includes interview strategy
lessons, common question guidance, and foundational modules like
strengths/weaknesses, career vision, and "Why MBA?"
Yes. GMAT Club readers get an exclusive ApplicantLab discount
code that isn't available directly on the ApplicantLab site.
Enter it at checkout to save 10% on Full Access.
When you sign up for ApplicantLab, use the promo code
GMATCLUB10
at checkout to receive 10% off,
bringing your total to $314 instead of $349 for the full year.
Yes. The GMATCLUB10 code applies specifically to the
ApplicantLab Full Access annual subscription, giving you 10%
off the complete application guidance platform for a full year.
The free trial itself is already free, so there's no charge for
the discount code to apply to. Start with the no-credit-card
free trial, and enter GMATCLUB10 at checkout when you upgrade
to Full Access to get your 10% off.
The GMATCLUB10 code takes 10% off Full Access, saving you $35
and bringing the price down from $349 to $314 for the full
year of ApplicantLab.
ApplicantLab includes email support throughout your
subscription. You can reach out with questions about how to use
the platform, clarify guidance, or get help navigating the
modules. For more in-depth feedback on your actual application
materials, optional add-on services are available.
Ready to Start Your MBA Journey?
Get expert guidance at a fraction of the cost. Start your free trial today—no credit card required.