Strengths:

Way more value for money. ROI is incredible. The info shared for each b school is legit.

Would make the product better:

A bit more personalization the UI of the app can be improved

Maria is personally in touch with me and I can see her go above and beyond to help me with all the b school decisions that I make. She personally helped me with my NYU interview and when I was stuck between making a choice, she was constantly in touch with me through email. The fact is that she dint have to do any of this and I know how busy she can be but she has been more like a mentor to me and I really look upto her and appreciate all the support she has extended towards my mba journey.

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Strengths:

Insider insights, detailed instructions, video tutorials, structured to-do lists for application process

I only used ApplicantLab for the entirety of my prep, no consultant, and as a beginner starting from scratch with 0 knowledge about anything, the Lab taught me alumni outreach, essay structures, insights into what each school values. I spent about a month for 3 MBA schools using ApplicantLab, and I got an admit in the end to a top school, so I'd consider it absolutely worth it.

The founder, Maria, is very very responsive to all emails and queries, and she takes the time out to create personal videos for you when you ask her to analyze application questions.

I also took the profile analysis and essay review packages, and although my ego took a huge bruising because Maria did NOT hold back, it ultimately made me decide to rework my entire essay (which I had already decided was complete) and that essay got me an admit, so it was a tough love sort of situation. I think she's brilliant at analysis, and ApplicantLab is one of the best things I've ever spent my money on.

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Strengths:

1) Vast repository of guidance for all top B-schools (this repository is also constantly being updated)
2) Super helpful exercises to help you put your best foot forward in the application essays/questions
3) Maria herself is reachable through email for any additional support (she reviewed my resume when I needed it, that too without any additional fees)

I strongly recommend ApplicantLab's admissions tool to all applicants looking for a do-it-all guide with the best bang for their buck.

Through this tool, I applied to HBS, GSB, and INSEAD (all Round 1). I got into INSEAD and landed an interview at HBS, all without using any other resources.

For context, I didn't have a huge budget for admissions guidance. So without ApplicantLab, it would've been almost impossible for me to get the guidance I needed to put forward my best MBA application.

ApplicantLab structures the whole application preparation process, removing confusion and giving you clarity from knowing exactly what you need to do. Aside from the tool itself, Maria is also reachable by email if you need help along the way.

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If you are like most, struggling to decide whether or not to spend $10k on an admissions coach, look no further - use ApplicantLab! When I started my MBA application process, I was incredibly conflicted about whether or not to use a professional admissions coach. While the prices felt insane, I wanted to give myself every opportunity possible for success. After three sessions, I dropped the coach I had hired after feeling judged and pressured to portray myself in an inauthentic way. I was lost until I found ApplicantLab. This program gives you all the tools a full-time coach would, but allows you to tell your story in your own way. For the cost of one hour with a coach, ApplicantLab offers more resources and knowledge than I could ever need. It takes you through every step, from deciding to pursue an MBA to eventual interviews. Maria founded the program to give everyone a fair chance at top MBA programs, regardless of financial situation. While the program is amazing, it was Maria who personally changed my application experience. I can't count how many times I emailed her one-off questions to bounce ideas off of. She guided me every step of the way, and I am so proud to share that I will be going to Columbia Business School in the fall (with scholarship). Maria, it would not have been possible without you - thank you.

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Strengths:

The genuine wealth of helpful information about so many different schools.

Would make the product better:

Honestly, very little. It's priced very reasonably and any shortcomings (i.e. old material) are very quickly clarified and updated in the system by Maria.

I had such a positive experience with ApplicantLab! The program is so thorough and guides you through every step of the process. It includes bits that a traditional admissions consultant wouldn't think to cover and an applicant would never think to inquire about. The content does a great job adding requisite specificity without hampering an applicant's individuality. It provides a framework for you to show your strengths in a way that resonates with adcoms.

I genuinely couldn't imagine going through MBA apps without it and credit a good portion of my M7 admit to the program.

Maria was amazing and was able to answer some additional questions that I had as well!

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Strengths:

Perfectly structured learnings, frameworks and tools at an amazing price. This will help you not only get into your dream school, but also prepare for interviews/perfect your elevator pitch, and how to market yourself for future opps. The founder, Maria, is always helpful if any issues or if you need more guidance!

Would make the product better:

No changes, would like more videos since they are very helpful.

This is the one product that will help you turn your experience into a strong, competitive profile for the MBA or grad school of your choice. It covers everything from building a standout resume, preparing for interviews, and selecting the right program for you, to understanding how to finance your degree. The platform is comprehensive, easy to use, and genuinely helpful at every stage of the application process. I highly recommend it to anyone navigating the admissions journey. It’s also worth investing in the resume review, the personalized feedback can make a real difference in how your story is told.

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The Lab is an amazing tool. It’s structured, to the point, and incredibly user-friendly. I received offers from all three of the programs I applied to, including a scholarship at one of them. It also provides specific advice for all the major MBA programmes, which is a huge advantage.

Maria was also fantastic. She answered all of my questions thoroughly, and I truly felt I got incredible value for the price. I always felt in good hands with her.

I couldn’t recommend the Lab enough, there’s absolutely no need to spend 10x more on a traditional consultant.

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Strengths:

Affordable price, large library of information, videos + written descriptions

Would make the product better:

No improvement recommendations really

Very well organized, at an affordable price point provides the meat & potatoes of what's needed to apply successfully to MBA programs. Lots of videos for each school that breaks down every part of the process of picking schools to choosing recommenders to drafting essays and completing interviews. I was a last minute R3 applicant and with the help of this program was admitted to an M7 (Booth) and multiple T20 / T30 programs (Tepper, Anderson, Marshall) with $$. Founder is also very responsive via email, provides 80% of what you get with a typical admissions consultant at 10% of the price. For someone who is looking for support but doesn't want to spend for an expensive admissions consultant, I can't recommend ApplicantLab enough.

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Strengths:

- Very thorough preparation tailored to your application
- Detailed feedback
- Recording available for later review

Would make the product better:

- Pricing is a little high for a mock interview but it's worth it for me

I used ApplicantLab for my HBS mock interview, and it was an incredibly helpful experience! Luqzan was my mock interviewer, and his questions clearly reflected how thoroughly he had reviewed my application.

After the interview, we went through each question in detail—discussing how I responded, what worked well, and where I could improve. The feedback was specific, thoughtful, and actionable.

I also used the ApplicantLab platform throughout my application process. It was clear, intuitive, and genuinely helpful.

Additionally, I used the essay editing service to help refine and tighten my writing—especially when cutting down word count. It was super helpful and efficient!

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Strengths:

Customer support, user friendly platform, encompasses every aspect of the pre MBA journey, essay and resume support

Would make the product better:

None

Maria and the ApplicantLab team/platform answered ALL of my questions. I truly would not have been able to get into all of the schools I did without it. I leaned on it heavily for all of my essays, resume strategy, and interview prep. It also does a great job of helping with school specific advice and provides clarity about what's most important to each school. It helped me get into Booth. Great for people who are self motivated, like having an on demand platform, and want to break into T20 schools. Nothing but great things to say. It's truly an all encompassing platform that answers all of your questions. Wont find better bang for your buck

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