I am still reeling from the second denial notification I received from NYU Stern (which follows the rejection from Columbia just few weeks before) two weeks ago and as such, my dream of attending an MBA in NYC has been wiped out (at least for this year). Now, if I told you that I applied with a 650 GMAT score , you may say that I should have expected such an outcome. Fair enough. But what you may not know is that I hired the consultants of SOP Advisory service to help me through the application process. I fell for their wonderful website where they brag about their incredible, high admission success-rate for their clients as prospective MBA candidates. Unfortunately, I experienced that their service was not wonderful at all: I can't know whether my poor GMAT score was the deal breaker in my application, but I can definitely say that the SOP ambition, to make your application as strong as possible and make up for other weaknesses in your profile, (among others a low GMAT score, it is one of first mentioned...take a look at their website under the most common application challenges list) has totally failed.

On top of this, every time I sounded the consultants out on any advice, I was treated with haughtiness and talked down to, both in the emails sent to me and during our Skype conversations. For example, I sent an email to my consultant last week saying that I has also been rejected from NYU and I am still waiting for his reply!!
On the other hand, the monthly payment reminders were sent like clockwork.

All in all my personal experience with SOP has been disastrous, not only for the very questionable service standard but also because of the poor customer care .
The service was very expensive and not value for money at all (LORs, essay and resume advisory for two business schools totaled 5,700 USD). Furthermore, the service should have included interview training as well. In the end I was rejected and did not benefit from the service. On top of this, I have never received even a partial refund from them.
I discourage future applicants to resort to this service: in hindsight I would never ever hire them!

I hired Square One comprehensive consulting service last year and it was a horrible experience.

the Consultant back then was Erik Yazdani. I never found a smooth cooperation with him. Sometimes he got pissed at me reaching out to him at some thing i need him to answer quickly. I got an interview from wharton and wanted his advice on choosing the time slot. He was pissed that i reached out him without advanced notice and refuse to return my call.

I got into none last year with Square One and interestingly, I heard no words from either Kathryn or Erik after that.

This year, i hired Stacy Blackman and my consultant was Caryn. I got into both schools i applied - University of Chicago and Kellogg with 100k Scholarship. the process of application was super sweet and smooth. Caryn offered very insightful and professional advice. I trusted her on all her advice.

If anyone is considering hiring a consultant, please stay away from Square One. I had horrible experience and they were not responsible. Lack of structure.

In my first application to INSEAD I was rejected without an interview. I decided I wanted to apply again but needed to improve the application in all aspects. After getting more 70 points in my GMAT, it was time to get professional help for the application itself. I’ve contacted more than 6 different admission coaches, but no one was more enthusiastic, realistic, detailed and concerned with my application than Katheryn. I remember that even before hiring Katheryn and SquareOne Prep, we already exchanged several emails to decide which schools I should apply to. You hardly find someone as dedicated as Katheryn! When in partnership with SquareOne Prep, I always worked with Wonita, as my personal coach, and Katheryn. During a certain phase of the process, when we were developing my career narrative, Alana joined us, and this mix of opinions and contributions made my story, and the background for my essays, bulletproof. Working with Wonita was fantastic! With a lot of experience and a fantastic career, Wonita made the process seem very easy but at the same time very rigorous and complete. She was always very supportive and quick to answer all my questions and emails. When we worked all our way in one essay, the final test was passing it through Katheryn. Katheryn would review constantly our progresses to give an outsider’s perspective, which is something very very close to what happens with the admission council when they read applications. At the beginning I was afraid of having 2 pair of eyes looking at my application because I thought we could disperse and lose the core of my story and application. I couldn’t be more wrong! In the end having Katheryn’s analysis over my work with Wonita was something that assured me that my essays were at their best level.
With SquareOne Prep I felt a full support in all phases of the admissions , starting on LORs, Essays, Application Form completion, Interview preparation (this was a HUGE help for me to excel in my interviews) and even negotiating Scholarships! I couldn’t ask more from SquareOne, even though I’ be only assigned for a 1 school package, I still got a lot of good advices and recommendations for other schools that I’ve applied to.
In the end, and at my second try, I’ve got accepted into INSEAD with a scholarship (!), and also to the other school I’ve applied to, something that I could hardly achieve without SquareOne’s help! If you want a truly professional and complete service for your admission process, you can fully relay on Katheryn and Square One to do the job!

I had a pleasure to work directly with Kathryn on four applications to HBS, Wharton, Columbia, and Booth. An international student, I knew that despite an appropriate work background and good test scores, I had to deliver comprehensive and well-rounded written applications. That said, I had no concerns about interview stage. My goal was to come up with tight and neat essays, properly marketing my profile and story.

Those applying to HBS know that the school is quite random when it comes down to international students (particularly, HBS is notoriously known for admitting people from consulting from CEE, not IB/PE, for example), so I knew beforehand that there was no one to blame if I were dinged. However, I was positive that Kathryn and I could give the best shot to three other schools.

As a result, I was admitted to one of those three schools in R2 with 70k fellowship.

Due diligence: I reached to over 22 top consultants, finally choosing to work with Kathryn because of her experience with PE applicants, and because she identified key improvement areas with my profile during our initial consultation call (which made perfect sense to me – which was not the case with most other consultants)

Applications: due to time constraints (GMAT passed in early Dec), we had to work very fast given R2 deadlines. Kathryn was very accommodating of any requests and concerns I had, while she kept all work streams under her control to make sure I submitted applications on time. On average, turnaround time of files was less than 24 hours (1-2 days for first heavy edits), even as we moved closer to January. One of the things that I appreciate in Kathryn is her ability to push you out of the comfort zone (I didn’t want to do that extra work, but it was necessary for future success) while being very delicate and open to suggestions.

Interview: Kathryn supported me from Day 1, after interview invitations started arriving, offering two full-scale mock interviews and tons of interview tips. For Wharton team-based discussion task, Kathryn was very much involved in challenging my ideas to make sure that I came to the discussion well-prepared.

I believe that the quality of work and support that Kathryn offered was one of the best on the market. The actual experience was very smooth, and I’m glad I had Kathryn on board during my MBA journey.

When I first reached out to Kathryn, I was ready to submit my applications for Round 1. I was working with another consultant in Brazil and thought I had everything ready, but wanted just to "double check" with that 30 minutes free consultation. Kathryn was extremely honest, literally saying I would not get anywhere with what I had, and I loved it! I knew I could do a lot better. I realized I needed someone that truly pushed me to the limits and was absolutely honest about my work. I decided to postpone the submission of my application for Round 2 and worked with Kathryn and Lara on my complete application. I got exactly what I wanted as both of them really made me get the best out of me! Trust me, you will not rest until you can do your best. This is what makes a difference. My written applications were outstanding. I got an interview for the 6 programs I applied to (Booth, Kellogg, Wharton, Yale, Berkeley and Stanford), and I am sure that my essays were great because Lara and Kathryn worked tirelessly with me to make them great. They would both write down things such as "this makes no sense", "sorry but I do not buy it for a second". You read first, get sort of angry, and then totally agree and change it, until it is a piece of art! I got admitted in 5/6 and with large scholarships in 3 of them.

Besides their professionalism, I must say that Kathryn and Lara's availability and quick response time is outstanding! They really do care about helping you out and answering your questions as soon as possible. Round 2 can be pretty stressful because deadlines are right after Christmas holidays. Having both of them answering my e-mails and reviewing my essays through this time is just an example of how committed they are!

I recommend square one prep with my eyes closed and will be forever grateful to Lara and Kathryn for the work they put together with me to get to my dream school.

Goal: Applying to EMBA programs at: Wharton, Kellogg and Booth

Before Square One - My background as I perceived: Non-native speaker, from the most competitive demographic, male, No unique work experience, No big name companies on resume; Pretty doubtful about how I could differentiate myself.

I filled an online evaluation form for Square One prep one month from deadline.

Square One was the 7th firm I talked to about supporting my application journey.
I was pleasantly surprised to find the founder of the firm, Kathryn on the phone who took 45 minutes genuinely listening to my background and goals.
She said she would be willing to take me as a client. I am an experienced professional and I could immediately tell that her evaluation is fair as she outlined the opportunities and challenges ahead in the evaluation call (free!)

The review and feedback I received on my application artifacts from Kathryn and Mary Winograd were the most valuable inputs.
They challenged me to think outside my comfort zone (on literally every idea I was presenting in my goals or resume) and this helped in presenting myself in the right light to adcoms.
But for Kathryn’s and Mary’s dedicated support (via numerous phone calls and emails), I could have never been able to elevate my story from the competition.
My application packages spoke for themselves (resume, my essays and all supporting docs were each serving a role in delivering my story)

After Square One - My background as I perceived: Unique values learned, achievements that went beyond my peers, Innovative work delivered, Conscious career paths chosen; Clear about the value I bring.

The fees I paid paled before the personal transformation I realized during the application process. I feel every business school wants its applicants to go through such experience in preparing them for the program.
Such outcome was possible ONLY due to Kathryn’s belief in my potential and Mary’s utmost dedication to my success. NO ONE could have been able to do this for me other than Square one.

After a few weeks wait, I had a different problem on my hands: Choosing among the 3 best MBA programs that accepted me - Wharton, Kellogg and Booth. ( With Kathryn’s guidance, I converted a waitlist at Wharton to admit)

Oh did I mention about the scholarship I received for my EMBA….

Thank You Kathryn, Mary. Thank You Square One.

P.S: With individual effort and support from Square One anyone (yes ANYONE!) can make it happen.

I felt lucky that I talked with Kathryn in the darkest time when I had least confidence for myself and hesitated for
the MBA application. When Kathryn told me in that late night call that I could be successful, I saw a light shining
in the darkness. Her sharpness and intelligence are also quite impressive. I knew from the moment she is the
right consultant to work with.
They best part I like Squareone is that I basically have two professional consultants working for me. Both
Kathryn and Jeannice knew where to spend time and how to focus on the most important things. They kept
polishing my idea till it makes sense. It is a rewarding process far beyond putting together application package.
I learned a lot about myself and sharpened my focus in life through the process.
Thank you Squareone. Best MBA consultant ever!

I was introduced to Kathryn via a common friend that recommended her to me as I was searching for support in pulling my application together.
A little background - I am a non standard emba aspirant - having taken 20 years to complete my undergrad due to life happening. Kathryn understood this and was very honest with my chances and laid out a feasible approach to getting me to my goals of obtaining a top rated MBA.

The one thing that stood out for me working with both Kathryn and Collin was their commitment and determination to ensure that I was successful. They worked extremely hard to make sure that I was on track working on the various items for the application process. Both Collin and Kathryn were prompt in providing feedback and following up to make sure that I had completed my items in order to submit by the deadlines.
They spent umpteen hours and effort in ensuring that my story was succinct and came through on my essays and I landed interviews.
Collin's insights into the interview process and his prep session really prepared me to ace the interview.
for me I am in the program I wanted to be in because of Square One Prep and their doggedness in ensuring that I followed through on my end! I would not hesitate to recommend them to anyone else.
As a side note - be prepared for some tough love - they want you to be successful - and they want you to focus on your goal and will call you out if you don't prioritize your tasks as you promised to.

Kathryn and Eva were critical to my R1 applications. They helped me (i) refine my career narrative and narrow my school selection through earnest conversations, (ii) tailor essays that were unique to my experiences and voice, and (iii) keep to a very challenging timetable (especially given we started working together only about 1.5 months before R1 deadlines). In particular, without Eva chasing me down and holding me accountable to deadlines, providing invaluable support when I was at a loss for words in my essays, and encouraging me every step of the way, I wouldn't have been able to juggle the demands of a full-time job and a challenging round of applications.

Although we did not work together on my R2 applications, the work that we did during R1 was instrumental and formed a strong foundation for my successful applications. I was very fortunate to have worked with Kathryn and Eva and would recommend the Square One team to anyone who is considering applying to business school.

I began my application process by working with the same well-known company I used for GMAT prep but became unsatisfied with the level of personalized strategy I was receiving. Within one week of switching to Square One Prep, I was further along than over 2 months with the previous company.

Working with Square One Prep was much more than just a contracted service. It was a fully-engaged, team-oriented partnership that resulted in me receiving a half-tuition scholarship from my target school. The team at Square One Prep went above and beyond to help me navigate the application process while also putting in the time to get to know me on a personal level.