I had an excellent experience working with Lara, Kathryn, and the rest of the Square One team. From our very first interaction they were very honest with me about my strengths, weaknesses, and expected outcomes. I was not interested in working with a team who would coddle me, and
the Square One team certainly challenged me. I am highly confident that working with their team improved the quality of my applications significantly. I started out working with Square One for only my top 2 schools, but ultimately chose to work with them for the remainder of my applications as well, due to how helpful they were. Without their help I'm not sure if I would have received an acceptance to my dream school, and I am positive I would not have received the large scholarship I was awarded. Would highly recommend working with the Square One team, and specifically Lara, to anyone working on MBA applications.

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Let’s get the outcomes out of the way: SOP helped me achieve admission to both HBS and Wharton! From start to finish, it took less than one month!

I had two friends who both had successful outcomes refer me to Square One Prep but I was someone who thought I could navigate the process on my own. It was December 14, less than a month before Round 2 deadlines were due and I was still debating whether I even wanted to apply to business school. I had a few half-baked essays and knew I had not strongly communicated my narrative.

Kathryn hopped on the phone with me on a Friday afternoon, walked me through the SOP process, and sent me a schedule on how we would make two schools work in less than 30 days. She was direct honest, and most importantly caring. By Saturday morning, Kathryn was my sounding board on whether I wanted to “hit the brakes on the process” or “pump the gas”. Kathryn wanted me to make this personal decision and there was no pressure on whether I pause or continue the MBA process. I decided SOP was for me on Saturday morning and by Saturday afternoon, Kathryn had me set up with intro calls with multiple advisors. This was on a SATURDAY. This was beyond anything I expected, Kathryn and her team truly go above and beyond. Any other company would say we’ll get back to you Monday, Kathryn and Lara got back to me in 10 minutes. They care about your experience in the process (not just the outcomes) and you truly feel that.

On Saturday evening (at 8 freaking PM!!), I had my first call with Lara Avsar who would change my life. Lara took the time to understand my story and my “why”. It wasn’t just let’s build an application, it was let’s know who you are, why you are who you are, and how you and the business school can fit together.

Lara was patient, caring, and helped me reflect on who I was as a person, and craft that story. She made time on the weekends, at night, and in the early mornings to make sure I was supported throughout the entire process. Her expertise in crafting vignettes and focus on storytelling was extremely impactful in my essays. I truly felt that Lara cared about me as a human being and that the application was a byproduct of the deep thought work we did together! I consider Lara someone who has changed my life and I’m extremely grateful for all of her time and support during this entire process. I do not doubt that Lara will be an advisor for life!

SOP overarching strategy was extremely effective and everything was perfectly planned thanks to Pat! Kathryn made herself available 24/7 to review the work and provide her expert guidance on where we were tracking and direction on strengths/weaknesses.

During this process, I also had the pleasure of working with Horatiu. Horatiu is
an expert at crafting a tangible career narrative and this is an element of the process that I think also sets SOP apart from the rest. Horatiu and team help you discover a career narrative that you’re passionate about and something that can be used well beyond business school.

Overall, I can confidently say I would not have achieved the outcomes without Square One Prep. More importantly than the outcomes, I know the SOP experience will pay dividends well into the future. I’m extremely grateful for Lara, Kathryn, and the entire Square One Prep team!

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The SOP advising experience is truly incredible. From school selection to school acceptances, the team is there every single step of the way. The expertise is unmatched (look at their results page), but the attention to detail and empathy that accompanies the advising is what makes the experience so special. Kathryn, Lara, and Wendy truly changed my life by helping me construct a career trajectory and ID my professional and personal values that I will carry with me long past completing my MBA. I could not recommend working with them enough - it is the best decision you will make for your MBA journey.

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I recently had the pleasure of working with Square One Prep and I was thoroughly impressed with the level of professionalism and expertise they brought to the table. My team was Lara, (advisor), Wendy (career expert), Cristina (partnership manager), and Kathryn.

My goal is to get into one of the best business programs. As a candidate in a competitive industry and demographic segment, I turned to Square One for help. Lara and the team looked into every aspect of the application and helped me craft a strong and competitive application, which I wouldn't have been able to do by myself. My team was not only incredibly knowledgeable about the MBA admissions process, but also eager to share candid feedback throughout the entire journey.

I highly recommend this MBA consulting firm to anyone looking for top-notch guidance and support in the MBA admissions process.

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I got exceptional application results with the Square One Prep (SOP) team. I applied to two schools (M7 and S16), got admitted to both and got a full scholarship from my dream school. Besides the results, the journey itself was transformative as well. The SOP team provided exceptional advice to strengthen my application, patiently guided me through every component and championed me to the finish line. Thanks to the SOP team’s work, I came out of the application more self-aware, communicating better and more confident, all of which are qualities that will benefit me in the long term.

It all started with the founder Kathryn and I cannot say enough how experienced and caring she is. I interviewed multiple MBA consultancies and many of them showed reluctance to take me as a client, given that I am an older applicant and came from a less-traditional background. But Kathryn believed in me from the beginning. She did warn me how competitive MBA admission can be, yet she believed that I have a good chance of getting admitted. This trusting partnership enabled me to be genuine, introspect and reveal myself in the application, which I believe was the key to my admission success.

In the middle of the application, my first advisor and I were not working well together, resulting in serious delays in my essay work. I asked for a chat with Kathryn and she quickly jumped on a call. She patiently listened to and fully understood my concerns and struggles. Within 2 days, Kathryn helped me find Lara, who became my trusting advisor.

Lara is very experienced in MBA admission, providing crucial advice to strengthen my application. Her attention to detail is exceptional. During our essay editing and LOR building sessions, she pointed out flaws in my drafts, big or small, with honest and actionable feedback. Sometimes we’d jump on a call to talk through the stories, trying to surface the deeper thoughts. In addition to the excellent advice for applications, Lara is also a life coach to me. She pushed me to think deeply on who I am and what I’m trying to accomplish with the MBA. All of the insights we discovered together were well presented in my application and the interview. I highly recommend working with her if you are also looking for a coach in your application journey!

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I worked with Square One for Round 2 applications during the 2021-2022 cycle. I interviewed ~6 firms and consultants. The prior year, I had worked with a reputable firm and thought that I did not receive the support and quality of work I was looking for, so I was careful to choose the right consultant. After my initial conversation with Kathryn (founder), I felt comfortable in the hands of Square One. During the conversation, I spoke about my background and why MBA. Kathryn listened to my story, having a candid response about my candidacy and story that felt personal and empowering. I felt other firms were heavily focused on marketing or were boastful, but I did not feel any of this with Kathryn.

The next step was to find the right advisor that I would work closely with. I interviewed several advisors before talking with Lara. I believe all the advisors I spoke with were strong, but I immediately connected with Lara during our initial discussion. Her authentic style made me feel highly confident and comfortable partnering with her for my business school applications.

The Square One process was structured to move things along but tailored in helping me access my motivations and key moments of my story. The process started with school selection, which measured the risk of school admittance. I was a high-risk candidate, given my <3.0 GPA. Then, there was a narrative process with Wendy (narrative expert) and Lara, where I met over multiple sessions to talk about my ambitions and form a business case of what it takes to reach those goals. I found this process invaluable as I was not interested in developing a case just for admission purposes.

Then, I began working on essays with Lara over a few months, a process that was highly introspective and therapeutic. Her pre-writing calls and comments on drafts were insightful and helped direct my writing to be full and personal. During the semi-final drafts, my essays were sent to a team of editors, which included Kathryn, to make sure that my stories were clear, understandable, and ready. My writing came out real, professional, and passionate. The team was kind enough to work with me through tight timelines, even turning around comments on the day of application deadlines.

At the interview stage, Lara spent significant time with me, helping me understand my unique touch in interviews. At this point, I realized I had approached interviews wrong my whole life, almost as a test, but she helped me come as my whole self and communicate my thoughts in a clear spoken and sincere way.

Overall, I was accepted to Wharton. I don't think I could have had this successful outcome with any other group and am so happy I chose Lara and Square One.

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I interviewed 7 different consultants as I was preparing for the business school process. The majority of them weren’t interested in getting to know me or my background – they wanted to fit me into a box (GPA, GMAT, career, etc.) and were quick to make judgments on my chances at certain schools. Kathryn, on the other hand, was eager to get to know me beyond my quantitative stats. Throughout the process, Kathryn, Lara, and the rest of the S1 team provided constant support and feedback to make sure that I was putting my best foot forward. I was fortunate to get into two excellent schools and am confident I wouldn’t be in this position without them!

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The MBA application process is a grueling and stressful one, it is important to work with a consultant who not only helps you write great essays and put forward a competitive application but also one who helps you believe in yourself – SOP does just that!

Before speaking to Kathryn, I interacted with multiple consultants and the interactions made me feel stressed and underwhelmed. On our very first call, Kathryn spent nearly one hour getting to know me, my professional background, my requirements and posed thoughtful questions. This aspect was something that wasn’t done by any other consultant. Most importantly, Kathryn helped me see my strengths and persuaded me to apply to colleges I couldn’t have dreamed of! I eventually received an admit from a top program with a great scholarship!

During the process, the school selection with Kathryn was a highly comprehensive discussion with well-planned timelines. The mix of colleges Kathryn helped pick suited my needs yet pushed me to get out of my comfort zone.

For the career narrative, it was a pleasure working with Wendy, who helped me craft a compelling career narrative and helped me drill down my short-term and long-term goals with utmost clarity.

My advisor Lara was brilliant – she constantly challenged me to help bring out the best in my essays and provided clear, actionable feedback every step of the way. I couldn’t have imagined writing such strong essays without SOP’s help. The interview prep session with Lara was extremely fun and helpful. I am certain without the great interview prep session with Lara, my actual interview would not have been as impactful as it turned out to be (after receiving an admit, my interviewer actually emailed me telling me how remarkable and memorable my interview was).

Even after submitting the applications and receiving an admit, Kathryn and Lara have been extremely supportive and are available to provide realistic advice and encouragement every step of the way.

I would strongly recommend SOP to any MBA applicant (in fact, I’ve already recommended them to several friends)!

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I'm glad I chose Square One Prep for business school applications! From the start, I enjoyed Kathryn's honesty in our consultation. Coming from a background with no experience & connection to business school, I wanted a team that would be honest about my chances and how I could improve my application. Before we started on application work, Lara and I did a very comprehensive review of my experiences & resume, pulling out themes that we eventually used for the essays. We also worked with a career narrative expert, which I thought was super helpful--I always had an idea of what I wanted to do in the future, but found it difficult to put into words. The career narrative work prepared me well for that. Then, when we started work on the essays, Lara was a great thought partner. I am glad she focused most of her time on the themes and messages within the essays and not the superficial grammar & punctuation errors (although she caught and fixed those as well). For example, Lara was not afraid to tell me to toss out the entire essay and start over when I was not properly answering the prompt. Lara and Kathryn's support was integral to my acceptance to my dream business school!

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After interviewing several MBA Admissions Consultants, I finally decided I like the unique and differentiated approach from Square One Prep. From the outset, I liked their multi-person approach to consultancy, and they delivered. After an initial call with Kathryn, I met with Lara who I knew immediately would help me best understand my story and show it to ad-coms. Applying during an ultra-busy period of work, Lara and Square One Prep helped me stay organized and on top of my deliverables. Needless to say, I couldn't have done it without them. I applied to six schools and received interviews at five of them. I was waitlisted at three of them, and I was accepted to two of them (with scholarships). They did a fantastic job and could not recommend them any more highly.

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