To answer your questions:
(1) Goals aren't what make a strong candidate. It's your accomplishments and talent. Goals shows you're focused - but whether they are unique or not isn't really what will make or break you. Also, don't assume that others who are unemployed are sitting at home eating Cheetos all day. You're talking about MBA personality types here - neurotic, driven and worried about everything. They certainly will be doing something while looking for a job. It's good you're keeping yourself busy on stuff that's meaningful to you, so you'll be treading water, not an advantage
(2) You're a middle-of-the-road applicant compared to others applying to top b-school programs. Remove one of Kellogg or Wharton, and 2-3 from your sweet spots, and one safety.
(3) Focus on recommenders that will make a strong effort in writing your letters, not on the right mix
(4) Don't be dull. Don't be boring. It's the biggest risk for middle-of-the-road applicants who can easily get lost in the shuffle or forgotten.
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