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Courier Pak Case?

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Courier Pak Case? [#permalink] New post 03 Jan 2008, 10:03
Anyone done this?
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Re: Courier Pak Case? [#permalink] New post 03 Jan 2008, 10:05
could you clarify little bit deeper, what does it mean?
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Re: Courier Pak Case? [#permalink] New post 03 Jan 2008, 10:06
Its a case on Fedex's introduction of Courier Pak, an overnight shipping service for documents, primarily used by executives and secretaries.

I'm struggling with a portion of my write up and wanted to bounce my ideas off someone else.
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Re: Courier Pak Case? [#permalink] New post 04 Jan 2008, 09:01
yep, we did it
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Re: Courier Pak Case? [#permalink] New post 04 Jan 2008, 12:59
Nope, but the better question is, why are you looking at cases right now?
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Re: Courier Pak Case? [#permalink] New post 04 Jan 2008, 15:06
naturallight wrote:
yep, we did it


So... can you tell me what you thought? Should they move forward with it? If so, at what price?

I'm thinking that they should, provided they segment the market such that it doesn't get used by shipping managers (the primary users of the priority one service) and they should price at a premium, since it has addressee delivery, ideally at around $13 or $14. Plus, since its compact, it helps them better utilize their planes (the whole "cube out" before you "gross out" thing).
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Re: Courier Pak Case? [#permalink] New post 11 Jan 2008, 19:50
I don't think it matters if the shipping guys use it -- I don't remember it being an issue. But you are right -- they need to target it at the exec level. And we know this group is not price sensitive. If memory serves, you can actually run a price sensitivity analysis with the info you have.

And they should totally go forward.

This was our first case (or maybe second) for marketing, so we were just getting started. Run a break-even analysis, and also calculate the number that can go in their average plane.
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Re: Courier Pak Case? [#permalink] New post 12 Jan 2008, 04:59
little late on your reply there ... covered it already :)

Interesting case. Hart Schnaffer and Marx is next and, sadly, looks like it boils down to nothing more than numbers.
Re: Courier Pak Case?   [#permalink] 12 Jan 2008, 04:59
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