I would definitely look forward to attending this* in case I go to Chicago this fall.
Embracing that failure is cheap and trial and error is the way to go even into corporate behemots is what I would like to be remembered for if I were to work at a big company**.
Booth had it right: http://www.ft.com/cms/s/0/3c4bbd46-2d44 ... ck_check=1
* though it will go for an enormous number of credits, due to Levitt's rockstar status
** which I (think I) am not, by the way