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SVP
Joined: 03 Feb 2003
Posts: 1680
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The value of a product is determined by the ratio of its quality to its price. The higher the value of a product, the better will be its competitive position. Therefore, either increasing the quality or lowering the price of a given product will increase the likelihood that consumer will select that product rather than a competing one.
Which of the following, if true, would most strengthen the conclusion drawn above?
(A) It is possible to increase both the quality and the price of a product without changing its competitive position.
(B) For certain segments of the population of consumers, higher-priced brands of some product lines are preferred to the lower-priced brands.
(C) Competing products often try to appeal to different segments of the population of consumers.
(D) The competitive position of a product can be affected by such factors as advertising and brand loyalty.
(E) Consumers' perceptions of the quality of a product are based on the actual quality of the product.
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Manager
Joined: 11 Jun 2003
Posts: 72
Location: Moscow, Russia
Followers: 1
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stolyar wrote: The value of a product is determined by the ratio of its quality to its price. The higher the value of a product, the better will be its competitive position. Therefore, either increasing the quality or lowering the price of a given product will increase the likelihood that consumer will select that product rather than a competing one.
Which of the following, if true, would most strengthen the conclusion drawn above?
(A) It is possible to increase both the quality and the price of a product without changing its competitive position.
(B) For certain segments of the population of consumers, higher-priced brands of some product lines are preferred to the lower-priced brands.
(C) Competing products often try to appeal to different segments of the population of consumers.
(D) The competitive position of a product can be affected by such factors as advertising and brand loyalty.
(E) Consumers' perceptions of the quality of a product are based on the actual quality of the product.
I would vote for E
Is it right?
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Intern
Joined: 07 May 2003
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E?
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Manager
Joined: 18 Jun 2003
Posts: 142
Location: Hockeytown
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Founder
Status: Traveling...
Affiliations: UA-1K, SPG-G, HH-D
Joined: 04 Dec 2002
Posts: 10484
Location: United States (WA)
GMAT 1: 750 Q49 V42
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WE: Information Technology (Hospitality and Tourism)
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JP wrote:
Yep
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