So this is probably a dumb question. I noticed when a lot of people were listing what schools they got accepted into they were also listing whether or not they had received a scholarship. I am not familiar with the admissions process, do schools just give certain applicants scholarships based on their undergrad GPA and GMAT scores?
its how badly the school wants you, which is a combination of your scores, background, experience, future career potential ($$ on the recruitment statistics) and so on and also how likely you might have been admitted at other schools and may chose this school if you are offered scholarship money.
the reason i mention the second fact is that sometimes you may apply to this safe school thinking that you are too good for this school and you will definitely get a full ride. the way the school sees your application is that, "ok, so this guy is bound of Kelllogg or Tuck, he just has applied to my school as a safety", lets put him on the waitlist or better yet ding her.