1) I wouldn't worry about the AWA *too much*. While a 4 is a bit low, well written essays can help overcome this score.
2) I don't know what the actual average GMAT score is for Indian applicants, but anecdotally, I've also heard that it's higher than average. Read this next sentence carefully: Your attitude about this should be "Who cares?"!!! The *problem* for a lot of Indian applicant is that they have high GMAT scores and great undergrad transcripts, but nothing to set themselves apart from the rest. (And a high GMAT score is NOT a differentiating factor.) Focus on your leadership experiences in and outside of the workplace, your hobbies, your passions, etc.!
3) I'm not quite sure how to answer this question, but I think the real value for you will be the overall framework, and understanding the importance of <b>showing fit with your target school</b> AND <b>differentiating yourself from fellow applicants</b>. These two things are the core of the MBA Game Plan philosphy, and we show you in detail how to do both. We also provide a lot of specific advice on essays, interviews, etc. Also, if I can give our web site brief plug, also check out our web site for more essay advice and dozens of free sample MBA essays.
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