I think 2-3 sounds about right. I was just checking out my essay for last year and in 900 words I spoke about 4 main themes and tied those into specific stuff at Kellogg. With the constrained word limit, 2-3 sounds perfect. Any more than that and you risk not being able to talk about either of the points in depth.
I believe this essay can really be used to show your passion and your fit in Kellogg, so you need to discuss stuff in depth and show how it ties into specific activities at the school.
OhThatMBA wrote:
Last year, this essay asked us to describe how our "background, values, academics, activities and/or leadership skills will enhance the experience of other Kellogg students," so it was very similar. I approached this from multiple angles, touching aspects of my professional background, personal life and interests. In each case, I tied my argument directly to how I'd add value to Kellogg and its students. So, while I didn't ramble, I did focus on a few key areas, rather than on one core idea.
What I like about the way they reworded this is that they come at it from the angle of a committee member. I.e., the perspective is that of the "buyer", rather than the "seller." To me, that makes this essay even more interesting. With a bit of thought, you could get really creative with this.
With 600 words, what would number of things would you recommend touching on. I would assume no more than 2 or 3, any more than that I see it becoming too much of a laundry list without being able to fully elaborate on your ideas.