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Re: Came across this juicy morsel while skinning this weeks [#permalink]
Internet retailers drove the price down throughout the industry ... small brick and mortar shops couldn't survive the price war (probably because they have less volume) . I'll pick E
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Re: Came across this juicy morsel while skinning this weeks [#permalink]
To weaken the statement that the analysts must be incorrect, the choice needs to show a reason why internet sale of books would affect the sales of small book companies.

Only choice E provides such an explanation by mentioning that the internet sales have forced other retailers to also reduce their prices and in the process putting some of them (small book retailers) out of business, all others either strengthen the argument or are unrelated.
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Re: Came across this juicy morsel while skinning this weeks [#permalink]
prude_sb wrote:
To weaken the statement that the analysts must be incorrect, the choice needs to show a reason why internet sale of books would affect the sales of small book companies.

Only choice E provides such an explanation by mentioning that the internet sales have forced other retailers to also reduce their prices and in the process putting some of them (small book retailers) out of business, all others either strengthen the argument or are unrelated.



Agree
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Re: Came across this juicy morsel while skinning this weeks [#permalink]
D says that 75% want to pursue before buying. This does not put small retailers out of business.

E forces the small retailers out of business. For me E is the answer
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Re: Came across this juicy morsel while skinning this weeks [#permalink]
D says that 75% want to pursue before buying. This does not put small retailers out of business.

E forces the small retailers out of business. For me E is the answer
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Re: Came across this juicy morsel while skinning this weeks [#permalink]
GMATT73 wrote:
Came across this juicy morsel while skinning this weeks practice CAT. Remember to explain your answer for the greater benefit of all fellow high scoring V aspirants.

*Note, since I took the full 15 minutes to manually key in this mindbender, I also took the liberty of adding a few bells and whistles to tighten the spread.

In recent years the retail book business has seen many of its smaller retailers go out of business. Some analysists have attributed the demise of these small operations to the rise of internet book retailers, whose direct-to-customer business model has allowed them to offer books at lower prices than traditional retailers. These analysts must be incorrect, however, because even after several years in business these internet book retailers account for less than 15% of the total retail book market.

Which of the following, if true, would most weaken the argument that the analysists are incorrect?

Analysts contention - Internet model has forced the small retailers out.

Argument against the analysts - Despite the advantages their model may have they are not popular. Hence they can't be the reason for small retailers going out.

We need to weaken the argument against the analysts - in other words we need to strengthen the fact that it is the internet model that has hurt small retailers.


A. A recent article in the Wall Street Journal noted that the demise of many small booksellers has been attributed to the rise of a new chain of super-store bookstores, whose predatory business practices have forced smaller operators out of the business.

Strengthens the theory that analysts are incorrect and it is not the internet sales that have hurt the small retailers but a new chain of book stores.

B. The low prices of internet book retailers is deceptive, because most of the savings in retail price are passed on to customers through high shipping costs and online transaction fees.

This attacks the primary advantage associated with internet model and hence attacks the model itself. Strengthens the argument against the analysts.

C. Most high profile internet booksellers have gone out of business in recent years.

Again strenghtens the argument against the analysts by saying the internet model itself is not working

D. In a survey of over 100,000 book consumers, nearly 75% clearly expressed a preference to be able to thoroughly peruse a book before deciding to make a purchase.

This again to me is a strengthener for the argument against analysts.
Ppl would prefer buyin in book stores where they could thoroughly peruse books.


E. The low prices of internet retailers have been so heavily advertised with "pop-up" banners that prices have been pushed down throughout the industry.

This one seems good because it directly supports the premise that the internet model has brought the book prices to a level that the small retailers can't support profitably.


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Re: Came across this juicy morsel while skinning this weeks [#permalink]
I found this one very easy and E is clearly the winner.


A. A recent article in the Wall Street Journal noted that the demise of many small booksellers has been attributed to the rise of a new chain of super-store bookstores, whose predatory business practices have forced smaller operators out of the business.
strengthens : the analysts are incorrect because super-store rather than internet are responsible for the demise.


B. The low prices of internet book retailers is deceptive, because most of the savings in retail price are passed on to customers through high shipping costs and online transaction fees.
out of scope : doesn't give additional infos about the responsibility of internet

C. Most high profile internet booksellers have gone out of business in recent years.
strengthens : analysts incorrect because this indicates clearly that internet cannot be responsible for the decline.

D. In a survey of over 100,000 book consumers, nearly 75% clearly expressed a preference to be able to thoroughly peruse a book before deciding to make a purchase.
out of scope

E. The low prices of internet retailers have been so heavily advertised with "pop-up" banners that prices have been pushed down throughout the industry.[/quote]
weakens the analysts argument because internet retailers bear clearly a responsibility for pushing down the prices -> business cannot survive by selling underpriced books.
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Re: Came across this juicy morsel while skinning this weeks [#permalink]
You guys rule! OA is (E) wow 7/8 correct replies :shock:



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