lepium wrote:
pelihu wrote:
There's one thing about big SUVs that nobody has mentioned yet, but anyone who has lived around LA or SF or somewhere with really bad traffic will really appreciate this fact. when you are in dense traffic, driving in a huge SUV is exponentially more relaxing than driving in other cars. It can make a huge difference in your personal stress level and sanity if you have to commute an hour or even more each way every single day.
I totally agree with this point. I guess you won't see this point mentioned in marketing materials because nobody wants to accept that their vehicle is optimized for traffic jams. So they go for the excitement spin instead.
Now, what about minivans? Don't they provide the same height / ample view than a SUV? And aren't they cheaper?
L.
Ahh the infamous minivan arguement. Yes most people would be better off with them but they have a negative image...which slowly SUVs are getting due to the new found awareness to global warming. Its amazing how many guys I work with have gotten station wagons in the last couple years...I think filling up for $75 gets old pretty fast. As for being able to see better in traffic, if SUVs didn't exist then you wouldn't need a tall vehicle to see over anything cause no one would have cars that are 6 feet tall. By half of all Americans driving an insanely oversized vehicle they are just adding to the blocking out of the sky for those of us who drive cars.
I am not anti-SUV, I do realize that some people need them. If you have a boat, trailer, camper, or something heavy to tow. Enjoy going offroading. Live on a 20 mile long dirt road that routinely washes out...there are people who do have a need for them. Some people dont care they want to get rid of them.
This is all off topic...but the above arguements are part of the reason that a non-american may have a hard time marketing stuff to americans. If you haven't figured it out you can never do anything in this country without offending 50% of the population. Its tough to sell something to people who can't agree on anything...You have to aim directly at the segement you are selling to and when doing so your attempts will be reviewed on blogs and messageboards for how terrible it is.
I was recently told about a proposed ad campaign that is purposely making terrible ads with the idea to put them on the net...these will then be discussed as how horrible they and/or offensive they are. Thus generating lots of buzz about the product. I am not kidding, this is the modern thought process...make something so bad its actually effective advertising. Only in America