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Current Student
Joined: 08 Nov 2006
Posts: 1415
Own Kudos [?]: 308 [0]
Given Kudos: 1
Location: Ann Arbor
Concentration: Health Care Marketing
Schools:Ross '10
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Schools:Darden
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[#permalink]
My take on these changes is the same as yours: they are largely designed to attract a larger pool of more competitive applicants. If this in fact occurs, then the school and Adcoms will likely be ecstatic. From an applicant's perspective, it will likely mean tougher competition.

Business schools operate in a competitive environment. Their main constituencies (perspective students and recruiters) are acutely aware of rankings. To a certain extent, schools must be aware of their competitive positions, for the benefit of students past, present and future. Nobody wants to attend a school that drops precipitously in the rankings 3, 5, or 10 years after they graduate. Schools that have widely fluctuating reputations suffer because of this unpredictability. I think Darden has always had a reputation of caring less about rankings criteria and more about individual applicants. I always felt that they were more likely than most other schools to overlook certain weaknesses if they were offset by compelling strengths; and I believe their process has historically fostered a real strength of community. I think that will still be the case, but applicants must take the first step by leaning about Darden and demonstrating their interest by turning in an application.

At the San Francisco reception last year, I actually questioned Dean Bruner about Darden's lower average GMAT and GPA scores relative to other similarly ranked schools. His response to me was that Darden increased their class size about 3 years ago, which impacted selectivity and yield, and that they had "turned the corner," meaning that Darden's selectivity was picking up. They recently announced at Darden Days (so I hear, I wasn't there) that average GMAT would be about 700 this year, and selectivity was way up because of a large increase in applications.

I still believe that Darden will stand out from the rest as a place where individuals are valued during the application process. I imagine that applicants will continue to find Adcoms that are genuinely interested in learning about them as individuals. I think that people who have unique experiences and qualities as well as a demonstrated affinity for Darden will continue to do well in the application process. That said, I think you are correct that applicants will have a tougher task this year.
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pelihu wrote:
<snip>

I think Darden has always had a reputation of caring less about rankings criteria and more about individual applicants. I always felt that they were more likely than most other schools to overlook certain weaknesses if they were offset by compelling strengths; and I believe their process has historically fostered a real strength of community. I think that will still be the case, but applicants must take the first step by leaning about Darden and demonstrating their interest by turning in an application.


Which is at the heart of what seems compelling to me about Darden. The email that I got from Darden Admissions linked to: https://www.darden.virginia.edu/html/sta ... d=4&id=588 It seems reasonable to assume that the attendees (at the "new open house") will have some opportunity to interact with admissions as well as faculty and students. It may be the case that attending the open house provides a more low key way to "learn about Darden" (even the most relaxed interview would come with some pressure). In any event, I look forward to meeting our Darden ambassador.


pelihu wrote:
I still believe that Darden will stand out from the rest as a place where individuals are valued during the application process. I imagine that applicants will continue to find Adcoms that are genuinely interested in learning about them as individuals. I think that people who have unique experiences and qualities as well as a demonstrated affinity for Darden will continue to do well in the application process. That said, I think you are correct that applicants will have a tougher task this year.


I hope you are correct in your first assessment and less so in your conclusion. :) It would seem though that closing the interviews, dropping an essay, and reducing word counts on the rest most severely impacts those whose candidacy does not neatly accept categorization. The higher the bar, the sweeter the reward though.
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