MBA Admissions Consultant
Joined: 26 Dec 2008
Posts: 2457
Given Kudos: 2
Location: Los Angeles, CA
Re: Family Business quandry
[#permalink]
27 Jul 2010, 19:17
Whether you choose to mention that it's a family business or not is really a personal decision -- in any case, if the nature of your responsibilities and achievements are strong, it really shouldn't matter whether it's a family business or not (assuming the business is managed and operated by professional managers - even if some of those managers are family members).
As for your goals, it's really hard to say - there isn't some one-size-fits-all answer to what is clear or not clear. That's something you'll have to figure out as you write the essays, and go through them one draft after another.