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Marketing ladder

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Manager
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Marketing ladder [#permalink] New post 27 Sep 2007, 06:18
We know that in the world of Finance, Investment Banking at a bulge bracket firm like Goldman Sachs, Citigroup, JP Morgan, etc...
stands on the top of the finance pecking order. This is in terms of prestige and compensation.

What is the Marketing world counterpart of these positions? Is there a goldman sachs of Marketing that MBA students gun for?
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 [#permalink] New post 04 Oct 2007, 06:57
I don't know of a specific ranking, but I would say a good guide would be Fortune 500 companies that hire positions into Product Marketing & Brand Management. Those are the most "prestigious", and offer the most *legitimacy* -- i.e. you are actually working in real marketing as opposed to sales or a glorified customer service role.

Consumer Products:
3M, General Electric, Procter & Gamble, Pepsi, Coke, Johnson & Johnson

Computers:
Apple, Microsoft, IBM

Automotive:
Ford, GM, Toyota. *insert luxury auto brand here*

Financial Services:
American Express, Citicards, Discover Financial

Media, Wireless, Communications:
News Corp, ESPN, AT&T, Nokia

Apparel & Cosmetics:
Estee Lauder, Calvin Klein
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 [#permalink] New post 06 Dec 2007, 17:46
How about beer companies? I am interested in sport marketing eventually, but I think that I could do a lot of marketing in sport (with better pay) at a beer/liquor firm.
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 [#permalink] New post 07 Dec 2007, 10:07
Based on what I've researched, the large brewing companies who hire MBAs include Anheuser Busch and Miller Brewing Company.
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Re: [#permalink] New post 11 Jan 2008, 13:42
loom wrote:
I don't know of a specific ranking, but I would say a good guide would be Fortune 500 companies that hire positions into Product Marketing & Brand Management. Those are the most "prestigious", and offer the most *legitimacy* -- i.e. you are actually working in real marketing as opposed to sales or a glorified customer service role.

Consumer Products:
3M, General Electric, Procter & Gamble, Pepsi, Coke, Johnson & Johnson

Computers:
Apple, Microsoft, IBM

Automotive:
Ford, GM, Toyota. *insert luxury auto brand here*

Financial Services:
American Express, Citicards, Discover Financial

Media, Wireless, Communications:
News Corp, ESPN, AT&T, Nokia

Apparel & Cosmetics:
Estee Lauder, Calvin Klein



I would make a few changes to the above list: remove IBM, ESPN, Calvin Klein and all automotive companies that are not luxury brands add L'oreal, Colgate-Palmolive and Nike, Kraft, Nestle, General Mills and Kelloggs. I guess those could just be preferences though. There are definitely some that are standouts from this group: P&G, Pepsi, J&J, AMX and GE I would say are the top, Nestle , Kraft and General Mills are very close. You can look at the selectivity of the company (core schools ) and the average starting salary as well as their spot in the fortune 500 as key indicators as to which are the best. Just like IB or consulting, some will definitely open doors in the future for you.
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Re: Marketing ladder [#permalink] New post 13 Jan 2008, 19:44
I'm gonna spell this wrong, but some of my brander pals are into Diagio (booze). Also Conagra and Heinz. Macneil. See, I'm spelling all this stuff wrong 'cause I'm so lame about labels and the like, but there are two more for ya!!
Re: Marketing ladder   [#permalink] 13 Jan 2008, 19:44
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