loom wrote:
I don't know of a specific ranking, but I would say a good guide would be Fortune 500 companies that hire positions into Product Marketing & Brand Management. Those are the most "prestigious", and offer the most *legitimacy* -- i.e. you are actually working in real marketing as opposed to sales or a glorified customer service role.
Consumer Products:
3M, General Electric, Procter & Gamble, Pepsi, Coke, Johnson & Johnson
Computers:
Apple, Microsoft, IBM
Automotive:
Ford, GM, Toyota. *insert luxury auto brand here*
Financial Services:
American Express, Citicards, Discover Financial
Media, Wireless, Communications:
News Corp, ESPN, AT&T, Nokia
Apparel & Cosmetics:
Estee Lauder, Calvin Klein
I would make a few changes to the above list: remove IBM, ESPN, Calvin Klein and all automotive companies that are not luxury brands add L'oreal, Colgate-Palmolive and Nike, Kraft, Nestle, General Mills and Kelloggs. I guess those could just be preferences though. There are definitely some that are standouts from this group: P&G, Pepsi, J&J, AMX and GE I would say are the top, Nestle , Kraft and General Mills are very close. You can look at the selectivity of the company (core schools ) and the average starting salary as well as their spot in the fortune 500 as key indicators as to which are the best. Just like IB or consulting, some will definitely open doors in the future for you.