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Intern
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Joined: 12 Sep 2010
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Concentration: Strategy, Marketing
GMAT 1: 690 Q44 V40
GPA: 3.6
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Manager
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Joined: 26 Jan 2011
Affiliations: Consortium
Posts: 209
Own Kudos [?]: 64 [0]
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Concentration: Finance
Schools: Cornell (Johnson) - Class of 2014
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VP
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Joined: 08 Apr 2009
Posts: 1186
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Concentration: General Management, Strategy
Schools: Duke (Fuqua) - Class of 2012
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GMAT 1: 720 Q49 V40
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Re: Wisconsin with $$$ vs Duke for Brand Management [#permalink]
For Brand Marketing, especially given the financial award, I would go with Wisconsin. Their Brand Management Program has a great track record.
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Intern
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Joined: 12 Sep 2010
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Concentration: Strategy, Marketing
GMAT 1: 690 Q44 V40
GPA: 3.6
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Re: Wisconsin with $$$ vs Duke for Brand Management [#permalink]
Thanks for the input.

Big recruiters for both schools for ABM are P&G, Johnson and Johnson.

Duke seems to have better relationships with Kraft / Unilever, while Wisconsin has Colgate / SC Johnson / General Mills

Coming in from an accounting background, do you believe I will have a hard time transitioning? I know for Consulting / Finance it is generally easier to switch careers.
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Intern
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Joined: 10 Sep 2011
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Re: Wisconsin with $$$ vs Duke for Brand Management [#permalink]
Tough decision. I checked out Wisconsin and it seemed pretty isolated to me. If you want to work in Chicago, then it's a good location. Otherwise, you'll need to put in a lot of time and miles finding the right job. If Wisconsin's offer to fund your education requires your time, you may have a tight schedule throughout the 2-yrs.

On the other hand, Duke does have a strong name if you ever try to make some moves 10-15 yrs out. You'll want to think about this extra 'flexibility' in relationship to the extra cost.

Good problems to have and you can't make a 'bad' decision.

Posted from my mobile device
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Director
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Joined: 13 Sep 2011
Status:Can't wait for August!
Posts: 985
Own Kudos [?]: 364 [0]
Given Kudos: 109
Location: United States (MA)
Concentration: Marketing, Strategy
GMAT 1: 660 Q44 V37
GMAT 2: 680 Q45 V38
GMAT 3: 710 Q45 V42
GPA: 3.32
WE:Information Technology (Retail)
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Re: Wisconsin with $$$ vs Duke for Brand Management [#permalink]
thank you for simply starting this thread. I didnt bother looking as Wisconsin, because I just wasnt drawn to the location, but as someone who's looking to get into brand management or something a bit more analytical within marketing, this school is now on my list of places to consider.

My only concern is my desire to work on the east coast post mba, but if you're happy with the midwest, this seems like a great option.

If you want something in the east, or international, duke would be the better choice IMO.
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Intern
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Joined: 03 Feb 2012
Posts: 44
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Location: United States (WI)
Concentration: Other
Schools: University of Wisconsin (Madison) - Class of 2014
GMAT 1: 680 Q46 V38
GMAT 2: 760 Q48 V46
GPA: 3.66
WE:Marketing (Manufacturing)
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Re: Wisconsin with $$$ vs Duke for Brand Management [#permalink]
My initial interest in Madison was with the Brand Center but I was swayed into Supply Chain at their Preview event last November. I must say, however, I was very impressed with the Brand representatives I did meet and speak with. It is hard to argue with the financial aid package (congrats by the way). Madison is already very reasonably priced (and a great value) so your ROI on the MBA is likely to be much higher without having to pay for at least the first year.

The challenge you may run into should you choose to come to Madison is placement on the east coast. UW's site states that about 60% of MBA grads land in the midwest (mostly Chicago, Milwaukee, Madison, Minneapolis) with the remaining 40% fairly evenly distributed across the country (see https://bus.wisc.edu/mba/your-career/job-placement-salary-stats).

Good luck with your decision!
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Joined: 12 Jan 2012
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Re: Wisconsin with $$$ vs Duke for Brand Management [#permalink]
I would take the money, unless you REALLY want to go to Duke (it's your dream school or something).
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Joined: 02 Jul 2009
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Re: Wisconsin with $$$ vs Duke for Brand Management [#permalink]
Hi , my formula is simple:

if to choose between any school from top16 - take cash.
if to choose between any school from non-top16 - take cash.

if top-16 vs. non-top16 consider factors other than cash, since your are going into brand management - name is important, and since Duke is in top16, it is wise to consider brand name vs. cash.

Also please consider that you are not receiving pure "cash", they just offer you a free chair in class room.
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Re: Wisconsin with $$$ vs Duke for Brand Management [#permalink]

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