ohsballer wrote:
You mentioned that you wished you had been able to tie the past into the future... How successful were you conveying your desires despite not doing that?
Good enough to bat .250! (1 admit, 2 WL, 1 get-the-hell-out-of-here)
The route I went was through my personal life - I've volunteered at college fairs representing my alma matter, and I've volunteered to represent my military branch at career fairs (
tricking recruiting college kids to be officers). I really emphasized how I didn't have to fake a passion when talking about these organizations, it just naturally came out and it never waned despite talking to alot of people in a given day. My point was I wanted to work for a brand that I belived in and already had a passion for rather "getting passionate" about something because it cuts me a paycheck.
Based on my "field research" three out of four adcoms were not impressed:
In retrospect, I wish I had dug deeper and looked at my military construction management experience. That involved identifying customer requirements, developing a solution (i.e. what the end result of the construction project would be and bidding it out to contractors), then delivering that product on time. Marketing isn't so different: You figure out what's the customer wants/needs, or even better, what they don't know they need, then develop/position the brand/product that'll meet the customer's need, then make it available for public consumption while taking in factors such as promotions, packaging, price points, store placement, etc, etc.
It's not a direct link, but there are certain things I think I could have done better to highligh the transferrability of my experience.