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# Recently, several advertisers have withdrawn their

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Manager
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Recently, several advertisers have withdrawn their [#permalink]

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08 Oct 2010, 07:49
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Recently, several advertisers have withdrawn their advertisements from Magazine X, claiming that it was due to the fact that the editorial board of the magazine had decided to change the image that the magazine portrays from one of family values to one concerned more with sex and violence. Surely this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions.

Which of the following, if true, would strengthen this conclusion?

A.The advertisers regularly review the placement of their advertisements.
B.It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.
C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.
D.The advertisers all placed new advertisements with other publications that emphasised family values.
E.A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had falled since its transformation.
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Re: Ads [#permalink]

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08 Oct 2010, 10:24
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imania wrote:
ezhilkumarank wrote:
imania wrote:
I myself picked D, the source introduces another option of which I'm pretty suspicious.
I'd love the others to get engaged... If all agree upon it, source might be wrong...

What is the source of this question ??? Is the OE not provided?

A website, it said OA is C!!!!!!!

The conclusion says that the advertisers still have sense of moral propriety left in them. Which choice strengths that believe ?

Sure, they do. But how does that show that they have sense of .... left ? A.The advertisers regularly review the placement of their advertisements.

OK, maybe rare. So ? B.It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.

So, even though they will loose money, they have still removed the ads from this magazine !!!!! Isn't the overall motive about making money. So if they are loosing money due to pulling out the ad, something must be really bothering them. Maybe there sense of moral .... kicked in ? C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.

A possible choice. They canceled the ad from the other magazine and placed it with someone who cares about family value. D.The advertisers all placed new advertisements with other publications that emphasized family values.

Sure, standard has fallen, but does that help us decide if the advertisement company real has a sense of ..... E.A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had fallen since its transformation.

Between C & D, D only says that they placed ads with other company that has family values, so that means these advertisers really care about family values. BUT, the fact they canceled ads even though they had to loose money shows that they have really got sense of ........
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Re: Recently, several advertisers have withdrawn their [#permalink]

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02 Jul 2013, 09:59
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This is GMAT Pill CR Framework #4 Exclusive Negation

The argument is that "morality" was the only thing governing the advertiser's decision to withdraw their ads from the magazine.

So the framework says to put it like this:
Argument: "morality" --> exclusively leads to --> withdraw ads
Negation: "other factors" --> did not affect --> withdraw ads

(C) brings up a factor "financial reasons" and discounts financial reasons as a possible factor in affecting the decision to withdraw ads. If withdrawing ads was a financial BENEFIT, then they may have decided to withdraw ads based on financial reasons. But (C) clearly states that by withdrawing, there would be a financial DISBENEFIT. As a result, it cannot possibly be the case that "financial reasons" (an example of "other factors") affected the decision to withdraw ads.

(C) is an example of the negation and thus helps strengthen. GMATPill Framework #4 Exclusive Negation successfully conquers this question.

With (D) signing up for other publications that value family -- this does not necessarily mean they did it for moral reasons. They may have done it for financial reasons primarily. (D) works but (C) is stronger.
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Re: Ads [#permalink]

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08 Oct 2010, 08:34
imania wrote:
Recently, several advertisers have withdrawn their advertisements from Magazine X, claiming that it was due to the fact that the editorial board of the magazine had decided to change the image that the magazine portrays from one of family values to one concerned more with sex and violence. Surely this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions.

Which of the following, if true, would strengthen this conclusion?

A.The advertisers regularly review the placement of their advertisements.
B.It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.
C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.
D.The advertisers all placed new advertisements with other publications that emphasised family values.
E.A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had falled since its transformation.

Conclusion - "this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions"

Option A and B are not relevant.
Option C: -- The advertisers intention of withdrawing the advertisements is to ensure that the magazine gets the message from the advertisers on the target/focus group that the advertisers are after.
Option D -- IMO this is the correct option since by placing advertisements in other publications that emphasized family values the advertisers have shown some moral sense.
Option E -- If the advertisers looked at the result of the survey and then withdrew their advertisements then they would be doing it on the basis of their business sense and not moral sense. Hence this is ruled out.

Final answer should be D.
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Re: Ads [#permalink]

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08 Oct 2010, 08:38
I myself picked D, the source introduces another option of which I'm pretty suspicious.
I'd love the others to get engaged... If all agree upon it, source might be wrong...
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Re: Ads [#permalink]

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08 Oct 2010, 08:48
imania wrote:
I myself picked D, the source introduces another option of which I'm pretty suspicious.
I'd love the others to get engaged... If all agree upon it, source might be wrong...

What is the source of this question ??? Is the OE not provided?
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Re: Ads [#permalink]

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08 Oct 2010, 08:57
ezhilkumarank wrote:
imania wrote:
I myself picked D, the source introduces another option of which I'm pretty suspicious.
I'd love the others to get engaged... If all agree upon it, source might be wrong...

What is the source of this question ??? Is the OE not provided?

A website, it said OA is C!!!!!!!
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Re: Ads [#permalink]

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08 Oct 2010, 11:49
I'm happy to see more support on D
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Re: Ads [#permalink]

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08 Oct 2010, 12:18
imania wrote:
I'm happy to see more support on D

Sorry to disappoint but if you read my post, the final sentence, C is better than D, more powerful !

Posted from my mobile device
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Re: Ads [#permalink]

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08 Oct 2010, 12:34
oops, I had not read carefully
thank you for the explanation.
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Re: Ads [#permalink]

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08 Oct 2010, 13:31
D for me. . . C seems to imply a monetary rather than moral reason for the change
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Re: Ads [#permalink]

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08 Oct 2010, 14:09
C for me. If they are withdrawing the ads and losing the money at that, it must be a moral reason.
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Re: Ads [#permalink]

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08 Oct 2010, 14:34
I am torn between C & D but can't decide the right answer. Over-analyzing it might give an answer but don't think it is a true GMATy type question as GMAT questions will almost always have exactly only one sentence that would strengthen the conclusion and I can easily see two choices doing the same over here.
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Re: Ads [#permalink]

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14 Nov 2010, 19:08
I pick D. What's the OA?
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Re: Ads [#permalink]

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17 Nov 2010, 01:04
razorback wrote:
C for me. If they are withdrawing the ads and losing the money at that, it must be a moral reason.

I agree with razorback , C should be the answer .. while C and D are probable choices , Find below the Comparison of the two -

C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn. This ultimately means that the advertisers will lose revenue .. so their choice to withdraw indicates a moral responsibility
D.The advertisers all placed new advertisements with other publications that emphasised family values.- There can be other reasons for their placing new advertisements which emphais family values .. May be the existing trend of the target audience is one that prefers family values..

I hope its clear

As a reference there is a similar problem in OG12 i suppose which talks about TV channels and elections.
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17 Nov 2010, 05:52
misinterpreted the ans choice and fell for D
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Re: Recently, several advertisers have withdrawn their [#permalink]

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01 Jul 2013, 00:33
It has to be D.

There is nothing that will point to anything related to MORAL VALUES in C.
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Re: Recently, several advertisers have withdrawn their [#permalink]

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01 Jul 2013, 00:45
C is a better one here as the advertisers might just have placed their ads in magazines with family values ( as narrated in D) by sheer popularity among target customers or any other reason. Their moral inclination to place advertisements is only justified by C which mentions that the companies are sticking with their decision even when they are going to incur losses.
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Re: Recently, several advertisers have withdrawn their [#permalink]

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01 Jul 2013, 22:30
imania wrote:
Recently, several advertisers have withdrawn their advertisements from Magazine X, claiming that it was due to the fact that the editorial board of the magazine had decided to change the image that the magazine portrays from one of family values to one concerned more with sex and violence. Surely this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions.

Which of the following, if true, would strengthen this conclusion?

A.The advertisers regularly review the placement of their advertisements.
B.It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.
C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.
D.The advertisers all placed new advertisements with other publications that emphasised family values.
E.A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had falled since its transformation.

----------------------------------------------------
D.The advertisers all placed new advertisements with other publications that emphasised family values.

For D, i think it states "new advertisements".... it does not convey the intended meaning that same advertisements were replaced..
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Re: Recently, several advertisers have withdrawn their [#permalink]

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02 Jul 2013, 09:46
hmmm ... Most of the explanation that are pointing towards C in this thread are like they got to know the OA and somehow trying their mind to believe that answer should be C.

.. this is a debatable question.
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Re: Recently, several advertisers have withdrawn their   [#permalink] 02 Jul 2013, 09:46

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