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Is the answer C?
the conclusion of the argument is "decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions"

Look at C. It says magazines will lose money. This means that their decision is not money-driven, but moral propriey driven. It supports the conclusion.
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The conclusion is
the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions

Now consider D. It says the advertisers have placed their adds in the magazines those emphasized family values.

But does it strengthen the conclusion where the main part is moral value.

But look at C
The advertisers have admitted that they have incurred loss due to their decision. They would have assumed this. So money is not the decisive factor for them. Its the moral value that drives them to make this decision.

So I will go for C

OA plzz
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The conclusion says that the advertisers still have sense of moral propriety left in them. Which choice strengths that believe ?

Sure, they do. But how does that show that they have sense of .... left ? A.The advertisers regularly review the placement of their advertisements.

OK, maybe rare. So ? B.It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.

So, even though they will loose money, they have still removed the ads from this magazine !!!!! Isn't the overall motive about making money. So if they are loosing money due to pulling out the ad, something must be really bothering them. Maybe there sense of moral .... kicked in ? C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.

A possible choice. They canceled the ad from the other magazine and placed it with someone who cares about family value. D.The advertisers all placed new advertisements with other publications that emphasized family values.

Sure, standard has fallen, but does that help us decide if the advertisement company real has a sense of ..... E.A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had fallen since its transformation.

Between C & D, D only says that they placed ads with other company that has family values, so that means these advertisers really care about family values. BUT, the fact they canceled ads even though they had to loose money shows that they have really got sense of ........
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C for me. If they are withdrawing the ads and losing the money at that, it must be a moral reason.
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C for me. If they are withdrawing the ads and losing the money at that, it must be a moral reason.

I agree with razorback , C should be the answer .. while C and D are probable choices , Find below the Comparison of the two -

C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn. This ultimately means that the advertisers will lose revenue .. so their choice to withdraw indicates a moral responsibility
D.The advertisers all placed new advertisements with other publications that emphasised family values.- There can be other reasons for their placing new advertisements which emphais family values .. May be the existing trend of the target audience is one that prefers family values..

I hope its clear :)

As a reference there is a similar problem in OG12 i suppose which talks about TV channels and elections.
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C is a better one here as the advertisers might just have placed their ads in magazines with family values ( as narrated in D) by sheer popularity among target customers or any other reason. Their moral inclination to place advertisements is only justified by C which mentions that the companies are sticking with their decision even when they are going to incur losses.
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Recently, several advertisers have withdrawn their advertisements from Magazine X, claiming that it was due to the fact that the editorial board of the magazine had decided to change the image that the magazine portrays from one of family values to one concerned more with sex and violence. Surely this indicates that the decision-makers in advertising companies do still have a sense of moral propriety that occasionally drives their actions.

Which of the following, if true, would strengthen this conclusion?

A.The advertisers regularly review the placement of their advertisements.
does favor the conclusion

B.It is a rare event for several advertisers to withdraw all their advertisements simultaneously from a publication.
does favor the conclusion

C.The advertisers, when questioned, admitted that their clients would lose revenue as a result of the advertisements being withdrawn.
does favor the conclusion But hey this one stands out with the most postive impact with a well hit negative blow - i am losing money but I will stick to a stand, means i have a moral stand, click ( trying to remind one to be careful still)
D.The advertisers all placed new advertisements with other publications that emphasised family values.

proves our assessment was correct but that art of the argument was already complete
E.A survey of the readership of Magazine X suggested that the majority of the readership think that the standard of the magazine's contents had falled since its transformation.
proves our assessment was correct but that art of the argument was already complete

This one back to so many right choices to weigh. C it is.
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