Senior Manager
Joined: 21 Dec 2008
Affiliations: CFA
Posts: 371
Given Kudos: 64
Location: United States (NY)
Schools: Columbia - Class of 2013
GMAT 1: 710 Q45 V43
GMAT 2: 760 Q49 V45
Re: Columbia 2012 - Calling All Applicants
[#permalink]
12 Sep 2011, 05:16
Here is my own analysis of the 3 optional essays. I preface this by saying I have no inside info on how the adcoms look at these essays, this is just my personal opinion.
Option A: If you're entrepreneurial and have a clearly amazing idea go for it. That said, its only 250 words, so I think even if you don't have some amazing idea its still OK to try this essay out. What you'd want to do is show what your priorities in life are. Whatever your business does should reflect your values. In this way, you can sort of communicate to the adcoms your personality and values system based on what your business will do.
Option B: This is a great way of showing a particular passion you have, or even of touting your existing EC credentials and how you're going to translate that energy into leadership and community building at CBS. I'm almost positive that the adcoms have focused on people who make involvement and community a priority for them, and it has definitely transformed the culture at CBS for the positive. If you can communicate energy, positiveness, and passion about an issue or community and show how that will translate into you being active at CBS, go for this option.
Option C: This is another way of communicating your maturity and depth over your career goals. If you can ask an insightful, cutting question to these EIRs that shows you not only have knowledge about your career but wisdom behind both the challenges and opportunities in it and how they will affect your career search, you will probably hit home. I would also try and ask some questions that speak to your personal situation -- use this as a tool to further let the adcoms into your world to figure out who you are, what drives you, and why your background and experience set will translate to success in your career. If you can do this Jeopardy style (in the form of a question), then I think you'll be successful with this.
The key theme is that not only should you answer each question directly, but remember what the goals of these essays are. They're not angel investors or VCs and they probably can't assess a great business idea communicated in 250 words. They're looking for what that business says about you and your aspirations. The adcoms are probably only a little curious what leadership positions you'll take, what they really want to know is what values and personal experiences have you had that make you want to lead and lead in the specific way you'll discuss. The adcoms don't want to know if you'll ask the Execs-In-Residence if you should do "banking or consulting?" They want to know what issues are facing your personal career journey, and what that says about who you are and what your core goals and values are.
So make sure with each one of these that in addition to answering the question, you let the adcoms know more about you, who you are, what makes you tick, what your goals are, and everything else that down deep is the core driver of how you are answering the question.