Advertisement: Today's consumer expects a level of personali

B cannot be the answer. "Bound to Provide a poor customer care" is too strong for it to be an inference. Moreover the the argument nowhere states about the quality of customer care. It just states that if a company is satisfied with its customer care may not be able to withstand its customer base. No doubt if it continues to provide the same service it may be providing a good service, but not equalling its competitors'. There is no scope for a good or bad customer service in the argument. Hence B cannot be concluded.

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I also don't agree with the OA.



This is wrong. The stimulus says that customer expectations increases with every advance in personalized care. So, if there are no advancements in personalized care there is no reason to believe that customer expectations will rise.

So, Courtier Services's goal can be met even if there is no improvement in personalized customer care. Having said this, I don't agree with any of the other choices as well.

No, the OE is correct.

Choice (B) is simply too extreme: Simply saying that a company that is satisfied with its present level of customer care is not the same as failing to anticipate customer expectations, nor is providing poor customer care necessarily correlative to having customers no longer interested in a company's service. That'd require an unwarranted leap in logic --- an assumption ~ something we can't do with these tricky inference type questions.

Choice (A) says that Courtier Services's goal can only be met if continuing improvements in personalized customer care are possible.
This is something directly found in the stimulus; as a result, we can draw up the proper conclusion.

Hi mikemcgarry,
Can you please throw some light on the OA which is A.
According to me,A uses 'only'.There is nothing mentioned in the stimulus from which we can infer that X is the only condition.
Besides this, even if we consider A to be true,it is directly mentioned in stimulus.Inference is something that we deduce and it is not clearly stated in passage.


Thanks in Advance!

(A) is the correct answer. Here is why:

Argument:
Today's consumer expects great personalized customer care.
Every advance in personalized care increases customer expectations.
The company that is satisfied with its present level of customer care will soon find that its customers no longer are. (implies the company must continue to innovate)
At Courtier Services, our goal is to meet or exceed our customers' expectations.

A. Courtier Services's goal can only be met if continuing improvements in personalized customer care are possible.

Advance in personalized care ---> Increase in customer expectations ---> Courtier must advance personalized care even more to meet these increased expectations

What if more improvement is not possible? Then Courtier will not be able to meet/exceed its customers' expectations. In that case, it will not meet its goal. Hence, this is true.

A note on the role of 'only' here: 'Only if' implies a necessary condition. Possibility of improvement is necessary to improve and hence only if makes complete sense here.

B. A company that fails to anticipate customer expectations is bound to provide poor customer care.
A company that fails to anticipate customer expectation will not meet its customers' expectations. Will they provide poor customer care, we cannot say. Who is to decide what is poor? What if what they are already providing is considered very good by most people but their customers expect even better? So this is not necessarily true.

C. Courtier Services will steal customers from its competitors unless they adopt its goal as their own.
No such implication. We don't know whether customers will move if their expectations are not met.

D. If a company is satisfied with its present level of customer care, then the quality of its customer care is sure to decline.
There is no reason that customer care will decline if the company is satisfied with its current quality of customer care. The company may keep the level of customer care the same. Customer satisfaction might decline but (D) talks about level of customer care. Hence it is not necessarily true.

E. Courtier Services presently meets or exceeds its customers' expectations for personalized customer care.
We know Courtier's goal. We don't know whether it meets its goal. Not necessarily true.

Answer (A)

ANALYSIS

A. Courtier Services's goal can only be met if continuing improvements in personalized customer care are possible. YES this might be it.
B. A company that fails to anticipate customer expectations is bound to provide poor customer care. Not necessary. There is no connection between the two. Moreover we are talking about meeting or exceeding expectations here and not anticipating.
C. Courtier Services will steal customers from its competitors unless they adopt its goal as their own. Based on the passage we don't know what Courtier services will do if it does not adopt it's goal as it's own.
D. If a company is satisfied with its present level of customer care, then the quality of its customer care is sure to decline. No. It would try and improve it's personalized customer care to meet constantly rising customer expectations.
E. Courtier Services presently meets or exceeds its customers' expectations for personalized customer care. No. Need not be true. What if customer expectations have risen substantially ?? Then we cannot claim that it meets or exceeds expectations. Gone

A

The only reason B cannot be correct is because it is an advertisement rather than being an argument. It is also clear that the advertisement is published by courtier services. That eliminates B & D.
C makes no sense.
E is a deep rabbit hole.

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