The term "personal brand" is bandied about a lot in admissions. I don't claim to be an expert on branding, but after fifteen years editing essays and advising applicants, I know a bit about admissions. I see the concept of "personal brand" as a threat and opportunity for applicants.
Want to know more? See this 4-minute video where I discuss the good and the bad of "Personal Brand in Admissions.
By Linda Abraham, President and Founder of Accepted.com.
