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Editor’s Note: I’m Brian Fobi, founder of Gurufi.com, where my team and I help applicants craft compelling, authentic MBA and graduate-school essays. At Gurufi, we help clients “un-AI” their essays, but…
Posts published in “Gurufi”
Posts by Gurufi, a GMAT Club partner
Back in 2005, when I founded Gurufi.com, most of the MBA applicants I helped with their personal statements had essays with interesting ideas that needed developing, polishing, and editing. An…
Before founding Gurufi, I taught in Harvard University’s Expository Writing Program. While teaching undergrads to write Ivy League-quality essays, we used to joke that an introduction is like a good…
The sweet spot for a personal statement is somewhere between “cringe” and “boring.” If you focus too much on the basic beats of your biography and professional journey, then your…
It’s getting weird. At Gurufi, we don’t usually engage in politics, but recent events have forced us to answer some hard questions for our international clients who are looking to…
Over the past 18 months, our editors and consultants at Gurufi have had to deal with the problem of ChatGPT. Specifically, clients come to us after using ChatGPT to write…
Writing a personal statement for an MBA application can be one of the most introspective, challenging tasks of the entire application process. Personal statements are a canvas where you’re not…
Everybody has thoughts on how to begin a personal statement, but far too many applicants don’t have a good plan for how to conclude their essay. While the opening…
Over the past year, more of our clients at Gurufi have submitted essays to us that are written -either in whole or in part- by ChatGPT or other AI-powered…
Though most applicants use an MBA to accelerate their climb within their current professional silo, many people use it to transition from one industry to another. For the past 15…