Hi - thank you for writing and sharing your background! To answer your questions:
1. While writing goals essay should I specify that I want to be a brand manager in so and so industry or can I skip the industry and directly write the name of companies which recruit from college
I would definitely encourage you to mention industries that interest you, and WHY. AdComs want to see the motivations behind your goals2. Is my goal reasonable sounding?
Yes, I think it is reasonable, particularly since you've gained some exposure to marketing. There are definitely some people who transition to brand management post-MBA after working in other industries/functions prior to business school3. Can i mention both retail/cpg
Yes, you can (but as I mentioned above, just make it clear why they interest youHope this helps! Let me know if you have any other questions
NP720
Hi guys,
I have 4 yrs WE in finance and auditing. Then I shifted to marketing working as a consultant for an start-up doing app and website development. I have 1.5 yrs WE as marketing consultant.
Short term goal- to be a brand manager in retail/cpg industry
Long term goal- marketing director of a fortune 500 company belonging to retail/cpg industry
My questions are:
1. While writing goals essay should I specify that I want to be a brand manager in so and so industry or can I skip the industry and directly write the name of companies which recruit from college
2. Is my goal reasonable sounding?
3. Can i mention both retail/cpg
Thanks in advance