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Official Explanation



A marketing expert, consulted by the management of a major fashion brand, suggested that the use of an internationally famous sports professional as a model in the clothing company's upcoming advertising campaign would spur public interest and, consequently, increase sales. A significant implication of such a decision would be the conscious or unconscious association of the sports professional's personality with the fashion brand, as seen by the consumers. The management of the fashion brand would be ill-advised to employ the sports professional, however, as a poll conducted amongst the region's top sports analysts reveals that the team for which the sports professional in question plays is not likely to have success in the upcoming season.

In the argument given, the two portions in boldface play which of the following roles?


(A) The first is a proposed plan of action supported by the position defended in the argument; the second is an opinion that supports that position.

Incorrect.

This is a Boldface Type question, in which you are required to define the role of the two boldface sections in the argument. Read the argument and break it down using indicative words:

  • Sentence 1 uses the phrase suggested that meaning that the first boldface portion is a suggested plan, theory or judgment, put forward by the expert in favor of hiring sport professionals.
  • Sentence 2 is purely factual, a premise.
  • The first part of the last sentence contains the phrase would be ill-advised telling us that it's the author's own judgment, i.e., the argument's conclusion.
  • The second part of the last sentence, the second boldface portion is a prediction believed to be accurate by the sports analysts.

The phrase position defended in the argument is another way of saying the argument's conclusion. Since the conclusion opposes the expert's suggestion to use a sports professional, we cannot say that it supports this suggestion. You can immediately eliminate answer choices that incorrectly define the first boldface part; do not waste time reading the rest.



(B) The first is a suggestion of a potential cause-and-effect relationship; the second is evidence that disproves the accuracy of that suggestion.

Incorrect.

Although the first definition in this answer choice is correct, the second is not. We cannot say that the second portion disproves anything since it is only an opinion. Although it is the opinion of experts, it is still a prediction about events that may or may not occur in the future.



(C) The first is a claim, the accuracy of which is criticized by the argument's position; the second is a judgment offered as support for that position.

According to the breakdown, the argument's position is to not use the sports professional for the campaign. So, the first boldface portion is in opposition to this position while the second is a prediction made by certain sports analysts that supports the logic behind this position.


(D) The first identifies the primary logic that forms the basis of the argument's position; the second challenges that logic.

Incorrect.

This is a Boldface Type question, in which you are required to define the role of the two boldface sections in the argument. Read the argument and break it down using indicative words:

  • Sentence 1 uses the phrase suggested that meaning that the first boldface portion is a suggested plan, theory or judgment, put forward by the expert in favor of hiring sport professionals.
  • Sentence 2 is purely factual, a premise.
  • The first part of the last sentence contains the phrase would be ill-advised telling us that it's the author's own judgment, i.e., the argument's conclusion.
  • The second part of the last sentence, the second boldface portion is a prediction believed to be accurate by the sports analysts.

The first boldface portion is in opposition to the conclusion and, therefore, to the argument's position. For this reason, it cannot be referred to as the basis of the argument's position. You can immediately eliminate answer choices that incorrectly define the first boldface part; do not waste time reading the rest.



(E) The first is a theory that forms the basis of a certain strategy; the second is an explanation for why that theory is correct.

Incorrect.

While the first definition in this answer choice is correct, the second is incorrect. The two boldface portions actually contradict one another since the first supports the use of the sports professionals while the second gives us reason to believe that using the sports professional would not be such a good idea.
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