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# After five years of declining market share, the board of Arrow Chicken

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Joined: 01 Sep 2010
Posts: 4422
Own Kudos [?]: 33058 [1]
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Board of Directors
Joined: 01 Sep 2010
Posts: 4422
Own Kudos [?]: 33058 [2]
Given Kudos: 4477
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Joined: 03 Jun 2023
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Intern
Joined: 03 Jun 2023
Posts: 4
Own Kudos [?]: 0 [0]
Given Kudos: 19
Re: After five years of declining market share, the board of Arrow Chicken [#permalink]
carcass wrote:
After five years of declining market share, the board of Arrow Chicken Feed called for some changes. The marketing budget was doubled, and for the first time, ads were placed on radio both in-state and in the surrounding states. Within six months, Arrow was beating its nearest two competitors in sales of most products.

To evaluate whether the board's decision to double the marketing budget led to the increase in market share, which of the following would be most useful to know?

(A) How many farms are in the home state where Arrow Chicken Feed is located?
(B) Did Arrow's nearest competitors make changes to their marketing plans?
(C) How do Arrow's customers typically learn about new products?
(D) Was anything cut back to make room for the increase in marketing costs?
(E) Does Arrow Chicken Feed plan to expand into other farm products?

This is part of the GMAT VERBAL Weekend Challenge RC/CR/SC (2022)

­Bunuel, could you clarify why (B) is not the correct answer?
Re: After five years of declining market share, the board of Arrow Chicken [#permalink]
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