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After five years of declining market share, the board of Arrow Chicken

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carcass
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After five years of declining market share, the board of Arrow Chicken [#permalink] After five years of declining market share, the board of Arrow Chicken   05 Feb 2022, 02:51
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72% (01:34) correct 28% (01:44) wrong based on 109 sessions
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After five years of declining market share, the board of Arrow Chicken Feed called for some changes. The marketing budget was doubled, and for the first time, ads were placed on radio both in-state and in the surrounding states. Within six months, Arrow was beating its nearest two competitors in sales of most products.

To evaluate whether the board's decision to double the marketing budget led to the increase in market share, which of the following would be most useful to know?

(A) How many farms are in the home state where Arrow Chicken Feed is located?
(B) Did Arrow's nearest competitors make changes to their marketing plans?
(C) How do Arrow's customers typically learn about new products?
(D) Was anything cut back to make room for the increase in marketing costs?
(E) Does Arrow Chicken Feed plan to expand into other farm products?


This is part of the GMAT VERBAL Weekend Challenge RC/CR/SC (2022)
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Re: After five years of declining market share, the board of Arrow Chicken [#permalink] After five years of declining market share, the board of Arrow Chicken   11 Feb 2022, 09:00
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(C) Something happened to improve Arrow's market share. Was it the ads? It is at least conceivable that Arrow's competitors changed their approach (B), but a better question is the one in choice (C). Knowing that Arrow's customers choose products based on radio ads would help you to ascertain that the radio ads did the trick.
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Re: After five years of declining market share, the board of Arrow Chicken [#permalink] After five years of declining market share, the board of Arrow Chicken   04 May 2024, 07:55
Can an expert please state why (B) is not the correct answer?
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Re: After five years of declining market share, the board of Arrow Chicken [#permalink] After five years of declining market share, the board of Arrow Chicken   04 May 2024, 07:56
carcass wrote:
After five years of declining market share, the board of Arrow Chicken Feed called for some changes. The marketing budget was doubled, and for the first time, ads were placed on radio both in-state and in the surrounding states. Within six months, Arrow was beating its nearest two competitors in sales of most products.

To evaluate whether the board's decision to double the marketing budget led to the increase in market share, which of the following would be most useful to know?

(A) How many farms are in the home state where Arrow Chicken Feed is located?
(B) Did Arrow's nearest competitors make changes to their marketing plans?
(C) How do Arrow's customers typically learn about new products?
(D) Was anything cut back to make room for the increase in marketing costs?
(E) Does Arrow Chicken Feed plan to expand into other farm products?


This is part of the GMAT VERBAL Weekend Challenge RC/CR/SC (2022)

­Bunuel, could you clarify why (B) is not the correct answer? 
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Re: After five years of declining market share, the board of Arrow Chicken [#permalink]
04 May 2024, 07:56
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