Forum Home > GMAT > Quantitative > Problem Solving (PS)
Events & Promotions
GMAT Club Daily Prep
Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.
Customized
for You
Track
Your Progress
Practice
Pays
Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.
Jul 2710:00 AM PDT
-11:00 AM PDT
Are you struggling with the GMAT verbal section? Do tricky questions and lengthy passages overwhelm you? Don't worry—I've got you covered! In this video, I'll provide a detailed, actionable plan to help you significantly boost your verbal score.
Jul 2508:00 AM EDT
-11:59 PM EDT
More and more TTP students are earning impressive scores on the GMAT. Now is the perfect time to join the many GMAT students who made the switch to TTP and surpassed their wildest expectations on test day.- Jul 28
10:00 AM PDT
-11:00 AM PDT
We will learn how to guess an answer choice better on the GMAT. If you are running out of time and want to guess on a few questions, these effective techniques will help you in making a smart guess. 
Jul 2811:00 AM IST
-01:00 PM IST
Attend this free GMAT Algebra Webinar and learn how to master the most challenging Inequalities and Absolute Value problems with ease.- Jul 31
05:55 AM PDT
-12:30 PM PDT
MBA Application Walkthrough and Essay Review. You will have a chance to hear from experts covering the Top 15 MBA programs, covering details of the application and essays. 
Jul 3110:00 AM EDT
-11:59 PM PDT
Save 20% on Target Test Prep and Score in the 100th Percentile in GMAT Verbal! Our course uses techniques such as topical study and spaced repetition to maximize knowledge retention and make studying simple and fun.
Website Optimization Analyst: Although the website of Sellalot Inc. en
[#permalink]
31 May 2021, 07:00
31 May 2021, 07:00
7
Bookmarks
Expert Reply
Show timer
00:00
A
B
C
D
E
Difficulty:
95%
(hard)
Question Stats:
36% (02:01) correct
64%
(02:18)
wrong
based on 215
sessions
Website Optimization Analyst: Although the website of Sellalot Inc. enjoys abundant Internet traffic, which could potentially contribute to increased sales, the large scope of this traffic actually damages the company. While it shows good customer retention statistics, the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.
Which of the following would it be most useful to establish in order to evaluate the analyst's argument?
A. Whether Sellalot can provide significantly more attractive marketing content to publish on its website
B. Whether the great majority of traffic is new visitors or existing customers using the website services
C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website
D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website
E. Whether the potential earnings from lost customers exceed the website's earning
Which of the following would it be most useful to establish in order to evaluate the analyst's argument?
A. Whether Sellalot can provide significantly more attractive marketing content to publish on its website
B. Whether the great majority of traffic is new visitors or existing customers using the website services
C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website
D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website
E. Whether the potential earnings from lost customers exceed the website's earning
Re: Website Optimization Analyst: Although the website of Sellalot Inc. en
[#permalink]
05 Jun 2021, 04:30
05 Jun 2021, 04:30
Expert Reply
OFFICIAL EXPLANATION
Website Optimization Analyst: Although the website of Sellalot Inc. enjoys abundant Internet traffic, which could potentially contribute to increased sales, the large scope of this traffic actually damages the company. While it shows good customer retention statistics, the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.
Which of the following would it be most useful to establish in order to evaluate the analyst's argument?
A. Whether Sellalot can provide significantly more attractive marketing content to publish on its website
Incorrect.
To solve this Investigation question, first break down the argument. The first sentence describes an opposition (Although): it begins with a factual premise but ends with a contradicting judgment - the conclusion. The second sentence is a premise which supports the conclusion:
- Premise A: Sellalot Inc. has lots of traffic through its website
+
Premise B: The website is poor and puts off many of the company's potential customers
=
Conclusion: The abundant traffic on Sellalot's website is actually damaging the company
Vital factor: ?
You are required to find the factor which is most crucial to the analyst's conclusion. The correct answer is a question which could support or weaken the conclusion depending on its answer.
This answer choice attempts to provide a solution to the problem presented by the analyst. However, Sellalot's capacity to solve the problem does not help us evaluate whether abundant traffic is, as the analyst claims, the root of the problem.
B. Whether the great majority of traffic is new visitors or existing customers using the website services
The analyst concludes that the abundant traffic damages the company because Sellalot's inferior website deters people from becoming Sellalot's customers. In other words, the more new visitors pass through the website, the more potential customers are lost.
If most of the traffic is that of new visitors, then the analyst may be right; however, if most of the traffic is of existing customers who are using the website, then this abundant traffic is not a problem.
C. Whether the number of new visitors who do not become customers is directly proportionate to the number of visitors on the website
Incorrect.
To solve this Investigation question, first break down the argument. The first sentence describes an opposition (Although): it begins with a factual premise but ends with a contradicting judgment - the conclusion. The second sentence is a premise which supports the conclusion:
- Premise A: Sellalot Inc. has lots of traffic through its website
+
Premise B: The website is poor and puts off many of the company's potential customers
=
Conclusion: The abundant traffic on Sellalot's website is actually damaging the company
Vital factor: ?
You are required to find the factor which is most crucial to the analyst's conclusion. The correct answer is a question which could support or weaken the conclusion depending on its answer.
The factor suggested in this answer choice is not enough to evaluate the analyst's claim, as it only represents one side of the coin - the lost customers. We do not know whether the number of gained customers is also proportionate to the number of visitors (and in what proportion), so we cannot determine whether the abundant traffic is damaging to the company or not.
D. Whether the number of new customers generated by the website is directly proportionate to the number of visitors on the website
Incorrect.
The factor suggested in this answer choice is not enough to evaluate the analyst's claim, as it only represents one side of the coin - the gained customers. We do not know whether the number of lost customers is also proportionate to the number of visitors (and in what proportion), so we cannot determine whether the abundant traffic is damaging to the company or not.
E. Whether the potential earnings from lost customers exceed the website's earning
Incorrect.
This answer choice is irrelevant to the evaluation of the argument as it is presented. This factor has no bearing on whether the website is damaging the company, because any potential customer that is lost can be considered as damaging, regardless of earnings. More importantly, this cannot help us determine whether the abundant traffic is the cause for the website problem, as suggested by the analyst.
General Discussion
Manager
Joined: 18 Apr 2020
Posts: 52
Given Kudos: 362
Location: India
Schools: Kelley '26 (A$$$) Owen '26 (A$$$$)
GMAT 1: 620 Q50 V23
GMAT 2: 660 Q49 V31
GMAT 3: 710 Q50 V36 
GMAT 4: 720 Q50 V37
GMAT 5: 730 Q50 V39
GPA: 3.4
WE:General Management (Energy and Utilities)
Re: Website Optimization Analyst: Although the website of Sellalot Inc. en
[#permalink]
31 May 2021, 15:23
31 May 2021, 15:23
Here Two conclusions are presented. I am confused b/w them for main conclusion
Con1: the large scope of this traffic actually damages the company
Con2: the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.
Con1: the large scope of this traffic actually damages the company
Con2: the company's website suffers from poor design and content which reflects poorly on the company, thereby deterring many potential customers from choosing Sellalot.
