IHateTheGMAT wrote:
OK, so I have to be the one idiot to ask but.... I have probably heard a thousand times that your essays have to tell your "story", the most important part of MBA essays is that they properly convey your "story", etc, etc. I'm sorry but what the heck is a story?? Can someone give me a few examples? I mean other than someone that has something exceptional (overcame incredible odds, had to adapt to a foreign culture, poor ubpringing, etc) what exactly is a story? If I grew up in the suburbs, went to college, went to work and now want an MBA, what is my "story"? I just don't get it. I mean sure, I have accomplishments, goals, individual stories of success and failure but I just don't understand this idea of having a unifying, coherent, story in your application. People are not stories, they are people. Sorry for the rant, but will someone please explain?
In my mind a story is this:
The sum of you experiences, background, strengths, and weaknesses should = your goals and reason why b-school makes sense for you.
You're selling yourself and probably a very particular aspect of yourself. Your essays should all point to one conclusion in the adcoms mind: You are perfect for XXX school because you want to do YYY based on ZZZ experiences. Fill in the XXX, YYY, and ZZZ and you have your story. All your essays need to round out this story, contribute to this story, all while being stand alone great essays in their own right (and answering the adcom question). But if you don't have your story down pat beforehand (and this took me a month of explaining to people my ambitions and background in order to craft it to a point where it was both effective and automatic), then your essays aren't going to hold together to advance your cause for business school as effectively as they could.
Remember you should be able to boil down your "story" into one sentence above - but you should then be able to take that sentence and have a 15 minute conversation with someone with it being self consistent and packed with examples of how that sentence makes sense. If you can do that - then you should be in good shape in crafting your essays to advance that story (and to be consistent in your interviews later).