aerien wrote:
IMO, NYU is really spearheading a lot in the integrated marketing space, especially in the digital space. They just launched a digital analytics master's degree so even if you're in the MBA program, there are surely lots of opportunities to tap into there as far as classes, faculty, clubs, and like-minded students.
As far as other schools are concerned, as you've seen, most have some sort of a general marketing area. I'd look into course offerings to see what digital-focused classes there are as well as other opportunities to explore the digital space, whether through internships in the summer or during the academic year, research institutes/faculty research associated with the university, etc to see if anything interests you.
I'd also try to figure out what about digital marketing really interests you. If it's the digital side, perhaps you want to look more into tech-focused schools like Haas or Stanford. If it's the general marketing side, look into Kellogg, Ross, or Duke. If it's the analytics side, try your hand at Booth or Sloan. Yes, I've pretty much listed "every" school here, but hope that helps to guide your thinking a bit.
Thanks for this!
Researching more, I've noticed that NYU SCPS has received a lot of backlash from people saying that it's not 'really' NYU. Meaning that do advertisements in subways, etc.
Is NYU SCPS a good school for integrated marketing then?