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mbaMission Admissions Consultant
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Yale School of Management Essay Analysis, 2018–2019 [#permalink]
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FROM mbaMission Blog: Yale School of Management Essay Analysis, 2018–2019

We hosted a question-and-answer session with several leading admissions officers earlier this year that featured Yale School of Management (SOM) Assistant Dean for Admissions Bruce DelMonico. Ever the straight shooter, Bruce told us that the SOM would not be changing its application essay prompt for this season. We likely should have just taken him at his word, but just to be sure, we waited to see whether Yale would indeed officially recommit to its single essay, and… it did! The school has made no modifications to its prompt. So, you have one 500-word essay with which to make an impression on the admissions committee. Here it is. . .

Describe the biggest commitment you have ever made. (500 words maximum)

In a Yale SOM blog post about the school’s essay prompt, Bruce noted that this “seemingly simple and straightforward question” was composed with assistance from one of the program’s organizational behavior professors. Yale’s admissions committee clearly takes the application essay seriously and is being thoughtful about the types of behaviors it wants to see in the school’s students. In our online event, Bruce declared himself “agnostic” about whether applicants should discuss a personal commitment or a professional one. He notes that he is simply trying to gauge the level to which candidates commit themselves, rather than the context of the engagement: “We don’t have a preference for professional or personal accomplishments. . . . We are not making value judgments about what that commitment is, but it is more about how you approach that commitment, how you have demonstrated that commitment, and what sorts of behaviors underlie that commitment.”

You may initially think that this prompt is rather narrow in scope, allowing you space to share the story of just a single professional or community project and nothing more. Although you can certainly discuss your dedication to a particular project or cause, you are definitely not restricted to this approach. Consider this: you can also be committed to an idea (e.g., personal liberty) or a value (e.g., creating opportunity for others), and approaching your essay from this angle instead could enable you to share much more of and about yourself with the SOM admissions committee. For example, you might relate a few anecdotes that on the surface seem unrelated—drawing from different parts of your life—but that all support and illustrate how you are guided by a particular value. Or, to return to the example of personal liberty as a theme, you could show how you take control of your academic and professional paths, adhering steadfastly to your values and vision. Whatever you choose to feature as the focus of your commitment, your actions and decisions, manifest via a variety of experiences, must allow you to own it as a genuine part of who you are as an individual. Identifying a theme that you think no one else will ever use is not your goal here; presenting authentic anecdotes that powerfully support your selected theme is what is important.

However, if you prefer to focus on a single anecdote, the commitment you claim must be truly inordinate. Being particularly proud of an accomplishment is not enough to make it an effective topic for this essay. You need to demonstrate your constancy and dedication in the face of challenges or resistance, revealing that your connection to the experience was hard won. Strive to show that you have been resolute in following a sometimes difficult path and have doggedly stayed on course, citing clear examples to illustrate your steadfastness. Nothing commonplace will work here—you must make your reader truly understand your journey and leave him or her more impressed by your effort than the outcome.

For a thorough exploration of the Yale SOM academic program/merits, defining characteristics, crucial statistics, social life, academic environment, and other key features, check out the mbaMission Insider’s Guide to the Yale School of Management.

The Next Step—Mastering Your Yale SOM Interview: Many MBA candidates find admissions interviews stressful and intimidating, but mastering this important element of the application process is definitely possible—the key is informed preparation. To help you on your way to this high level of preparation, we offer our free Interview Primers. Download your free copy of the Yale School of Management Interview Primer today.
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Intimate Class Sizes in the South at Scheller College of Business and [#permalink]
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FROM mbaMission Blog: Intimate Class Sizes in the South at Scheller College of Business and Mays Business School

The Scheller College of Business at Georgia Tech may rival MIT Sloan and Carnegie Mellon’s Tepper School of Business with respect to its focus on the direct application of Internet technology to global business problems. The school’s rather small (approximately 60–80 students each year) and innovation-focused program was nevertheless ranked 28th among full-time MBA programs by Bloomberg Businessweek in 2017.

Situated in the heart of Technology Square in Midtown Atlanta, Scheller offers students numerous networking and innovation resources within the city’s high-tech business community, including the Advanced Technology Development Center business incubator. In addition, the Enterprise Innovation Institute, or EI2, bills itself as “the nation’s largest and most comprehensive university-based program of business and industry assistance, technology commercialization, and economic development” on its website and provides students with resources for career options at the intersection of business and technology. As an indicator of the school’s overall strengths in information technology and operations management, technology was the most common pre-MBA industry among the Class of 2018, while operations/production was the most popular pre-MBA functional area of work.


Meanwhile, at the Texas A&M University Mays Business School, students follow a full-time, 49-credit MBA curriculum that can be completed in just 16 months (over an 18-month period of August to December) or customized for an extended period of time. Although the core curriculum is very rigid, with foundational management courses spanning the entirety of the program, Mays also offers the option of pursuing certificates and career specializations beyond the 16-month core.

What really stands out about the Mays program, however, is its dedication to maintaining a strong sense of community. Similar to Scheller, the relatively small class size—the 2016 incoming class, for example, featured 74 students—facilitates an intimate classroom setting and personalized attention from faculty and staff at Mays.
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University of Pennsylvania Wharton School Essay Analysis, 2018–2019 [#permalink]
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FROM mbaMission Blog: University of Pennsylvania Wharton School Essay Analysis, 2018–2019

Often spurned at the last minute for Harvard Business School (HBS), the Stanford Graduate School of Business, and, at times, Columbia Business School, the Wharton School at the University of Pennsylvania, possibly more than any other top MBA program, really wants to know that you want to earn your degree there. So, we were not at all surprised to see that Wharton has maintained the prompt for its first essay, which requires applicants to explain their professional rationale for wanting to go to Wharton. (Note that by contrast, HBS does not ask candidates to spell out “Why HBS?”) And even though the school has replaced its second essay question from last season with a new one about an “impactful experience or accomplishment,” the admissions committee still wants to know “How will you use what you learned through that experience to contribute to the Wharton community?” In other words, “Really convince us that you understand our program, and tell us why you will fit in here.” So again, in your second essay, you will need to demonstrate your knowledge of how Wharton works and the place/role you envision for yourself within it. We suggest that to respond effectively to Wharton’s prompts, you go the extra mile in learning about the school, so that you can write thoughtful, nuanced essays. Connect with students and alumni, attend admissions events, and especially, visit the campus (if possible) to get the kind of in-depth insight that will show the admissions committee you are really serious about Wharton and are confident you belong there.

Essay 1: What do you hope to gain professionally from the Wharton MBA? (500 words)

In a mere 500 words, you must discuss your career goals—giving very brief context for why they are realistic for you—and then reveal how Wharton will help you pursue these goals by demonstrating a thorough understanding of what the school offers and a well-thought-out game plan for availing yourself of these offerings. To effectively do this, you must first familiarize yourself with Wharton’s various resources and pinpoint those that truly pertain to you and the direction in which you hope to go. Simply presenting a list of classes that you think sound interesting will not suffice here, and avoid vague statements about how great the school is. You must clearly demonstrate a connection between your aspirations, what you need to achieve them (e.g., skills, experience[s], connections, exposure), and what Wharton in particular can provide that will enable you to fill those gaps.

Note that Wharton asks applicants to address only the professional aspect—not the professional and personal aspect (as it has in past years)—of their business school goals. This allows you to share your career-related stories and ambitions more fully, which in turn means you can and should use the other essay(s) to discuss non-work aspects of your life and thereby provide a more complete and well-rounded picture of yourself for the admissions committee.

In many ways, this prompt is asking for a typical MBA personal statement. We therefore encourage you to download your free copy of the mbaMission Personal Statement Guide. This complimentary guide offers detailed advice on approaching and framing these subjects, along with multiple illustrative examples. Be sure to claim your copy today.

Essay 2: Describe an impactful experience or accomplishment that is not reflected elsewhere in your application. How will you use what you learned through that experience to contribute to the Wharton community? (400 words)

The phrase “not reflected elsewhere” will likely cause some applicants a bit of anxiety, but let us reassure you—you will not be ejected from the applicant pool for taking an experience represented in a single bullet point on your resume and exploring it here in essay form. Likewise, the school will not penalize you if your recommender ends up writing about the same “impactful experience” you decide to showcase in this essay, because, most likely, you will not even know what he/she has written about! The key here is to focus on the “impactful experience or accomplishment” itself. As long as it is not described in depth in your resume or short answers, it should pass the “not reflected elsewhere” test.

We would recommend using the first 250 words of this essay to discuss a key experience, but even with such limited space, you will likely need to show that you sustained some bumps and bruises along the way, so that you can also reveal that you learned from the experience. By “showing,” or really spelling out, how things unfolded—rather than just stating an accomplishment and listing the takeaways—you will give the admissions reader some perspective on how you conduct yourself and how you achieve. You will then need to show connections between what you learned and the Wharton MBA experience, citing specific ways you will contribute. For example, a failed “side hustle” entrepreneurial project may have given you some valuable insights and skills that you could now pass on to your classmates in a myriad of classes or clubs that revolve around entrepreneurship, or maybe it gave you an interesting new  perspective on commitment, determination, or countless other learnings. The specific knowledge you gained is not as important as conveying how you envision applying it as a student in the program, thereby revealing your knowledge of the school.

To better familiarize yourself with the Wharton program and get an insider’s perspective on its academic program, unique offerings, social life, and other key characteristics, be sure to download a complimentary copy of the mbaMission Insider’s Guide to the Wharton School of the University of Pennsylvania.

Additional Essay:  Required for all reapplicants. Explain how you have reflected on the previous decision about your application, and discuss any updates to your candidacy (e.g., changes in your professional life, additional coursework, extracurricular/volunteer engagements). (250 words)

First-time applicants may also use this section to address any extenuating circumstances. (250 words)

If you are a Wharton reapplicant, this essay is pretty straightforward. Whether you have improved your academic record, received a promotion, begun a new and exciting project, increased your community involvement, or taken on some sort of personal challenge, the key to success with this essay is conveying a very deliberate path of achievement. Wharton wants to know that you have been actively striving to improve yourself and your profile, and that you have seized opportunities during the previous year to do so, because a Wharton MBA is vital to you. The responses to this essay question will vary greatly from one candidate to the next, because each person’s needs and experiences differ. We are more than happy to provide one-on-one assistance with this highly personal essay to ensure that your efforts over the past year are presented in the best light possible.

However, if you are not a Wharton reapplicant, pay special attention to the last line of this prompt: First-time applicants may also use this section to address any extenuating circumstances.  Here is your opportunity—if needed—to address any lingering questions that an admissions officer might have about your candidacy, such as a poor grade or overall GPA, a low GRE or GMAT score, or a gap in your work experience. If you feel you may need to submit an additional essay for such a reason, consider downloading your free copy of our mbaMission Optional Essays Guide, in which we offer detailed advice on when and how to take advantage of the optional essay (along with multiple sample essays) to help you mitigate any problem areas in your profile.

The Next Step—Mastering Your Wharton Interview: Many MBA candidates find admissions interviews stressful and intimidating, but mastering this important element of the application process is definitely possible—the key is informed preparation. And, on your way to this high level of preparation, we offer our free Interview Primers to spur you along! Download your free copy of The Wharton School of the University of Pennsylvania Interview Primer today.
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How to Lead with and Contextualize Your Goals in MBA Application Essay [#permalink]
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FROM mbaMission Blog: How to Lead with and Contextualize Your Goals in MBA Application Essays
When business school candidates read an essay prompt, they often interpret it quite literally. For example, when a school asks applicants a multipart question such as “What will you contribute to our school’s community, and how will being part of it help you extend your professional vision?,” many applicants assume they must answer the subquestions in the exact order in which they are asked. However, this is not true. Such questions are actually quite flexible, and sometimes, you can better engage your reader by pursuing your own structure.

We have found that for overrepresented candidates with unique professional goals, one strategy that can be quite helpful is leading with goals instead of professional history. After all, “typical” experience is not as captivating as unusual (but realistic!) ambitions. So, the technologist who plans to open a boutique hotel or the investment banker who aspires to start a competitive windsurfing circuit can use these bold goals to stand out from the start.

We must emphasize, however, that such candidates need to have and portray a compelling connection to their goals, and we do not suggest that overrepresented candidates strive to imagine or create “wild” goals just to catch an admissions committee’s attention. However, if you have a profound connection to an uncommon aspiration, then responding to a school’s questions in a different order and ensuring that your goals are front and center could make a difference.

Another trend we have noticed is that when tailoring their essays to specific schools, many candidates do not go far enough to demonstrate a clear and understandable connection between themselves and their target programs. Offering school-specific information is good, but you must go beyond merely mentioning the particular resource(s) that appeal to you—you must add context for your claims.

What is the difference between a mere mention and providing context?

Mention:

“With a focus on entrepreneurship, I will participate in Columbia’s Entrepreneurial Sounding Board process. Further, I am attracted to classes such as ‘Small Business Finance,’ ‘Real Estate Marketing,’ and ‘Introduction to Mergers.’ I also plan to join the…”

Context:

“With clear plans to launch my start-up immediately after graduating from Columbia Business School, I look forward to testing my ideas through the Entrepreneurial Sounding Board; I find this opportunity to meet with faculty and gain critical feedback and mentoring invaluable as I strive to refine my business plan and learn more about how to source investments…”

In the first example, the candidate shows an awareness of the Entrepreneurial Sounding Board but does not provide the context necessary for the reader to fully understand how he/she will use this resource; therefore, the mention is entirely superficial. As a result, it is unconvincing, impersonal, and easily forgettable. The applicant has seemingly not taken the time to reflect on this resource and how he/she would use it to progress toward his/her stated goals. The candidate then goes on to list the classes he/she plans to take and essentially succeeds in little more than cataloging resources rather than offering a reasoned consideration of how the school’s offerings are necessary.

The second example better explains exactly how the candidate will use the resource mentioned; the applicant has clearly done the necessary research on the school and truly grasps how Columbia Business School will satisfy his/her academic and professional needs. Because the latter example is more informed and serious minded, the admissions reader can be certain that the candidate has a set path and a clear plan to achieve specific goals.
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Professor Profiles: James VanHorne, Stanford Graduate School of Busine [#permalink]
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FROM mbaMission Blog: Professor Profiles: James VanHorne, Stanford Graduate School of Business

Many MBA applicants feel that they are purchasing a brand when they choose a business school. However, the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Today, we focus on James VanHorne from the Stanford Graduate School of Business (GSB).

In an interview with mbaMission, a Stanford GSB alumnus described James VanHorne as an “old school professor,” because he addresses students formally, calling them “Mr./Ms./Mrs.” He is notorious for cold-calling students, and once he has selected a student to cold-call, he often focuses on that same student for the duration of the class. As a result, students tend to prepare for his class with vigor. The alumnus added, “He pushes and pushes to make you justify every excruciating detail of your decisions, and will force you to make a definite decision before continuing with the discussion.” VanHorne is the A.P. Giannini Professor of Banking and Finance, Emeritus, at the GSB and is a recipient of the school’s MBA Distinguished Teaching Award (1982, 1997) and Sloan Teaching Excellence Award (1997). During the spring semester of 2015, VanHorne returned to the GSB to teach the core course “Corporate Finance”—a full 50 years after he first taught finance at the school. In October 2017, he delivered a presentation titled “The GSB Then-and-Now,” on the evolution of the GSB curriculum throughout the decades, at the Class of 1967 reunion.

For more information about the Stanford Graduate School of Business and 16 other top-ranked business schools, check out the free mbaMission Insider’s Guides.
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Career Assessment and Faculty Development at Harvard Business School [#permalink]
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FROM mbaMission Blog: Career Assessment and Faculty Development at Harvard Business School
With today’s new MBAs facing a mixed job market, Harvard Business School (HBS) has put together an arsenal of resources to help students in their job search. Students begin by completing an online self-assessment before they even arrive on campus. The CareerLeader tool, developed by two members of the HBS faculty, helps incoming students identify their life interests, professional skills, and “work/reward” values. When they arrive on campus, first-year students then participate in a class that helps them interpret their CareerLeader results while discussing cases on the careers of HBS alumni. Later in the semester, but before official recruiting begins, students can attend Industry Weeks, which are on-campus programs and panels that provide overviews of a variety of industries and address how to plan a successful industry-specific job search. These are taught by career coaches, alumni, Career Services staff members, and company representatives.

First years can also join Career Teams, which are small groups of first-year students who use exercises—facilitated by “trained leaders”—to help identify and advance their professional goals. Students may also arrange to meet with a career coach for one-on-one guidance or take advantage of one of the many student clubs that help prepare their members for interviews. Clearly, HBS is committed to helping its students not just find jobs, but find the “right” jobs.

Meanwhile, the HBS faculty is working hard to stay at the top of their game. In the school’s tradition of faculty-to-faculty mentoring, HBS established the C. Roland Christensen Center for Teaching and Learning (named for the late HBS professor) in 2004 to promote and support teaching excellence and innovation. The center conducts research on pedagogical innovation and teaching effectiveness related to gender and diversity issues and helps faculty members refine their teaching styles and techniques. The center also offers professors classroom observations and the opportunity to do pre-class planning, receive within-term troubleshooting/post-term feedback, and conduct case and course development.

For more information on HBS or 16 other leading MBA programs, check out the free mbaMission Insider’s Guides.
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Stanford GSB Announces 2018–2019 Deadlines and Required Essays [#permalink]
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FROM mbaMission Blog: Stanford GSB Announces 2018–2019 Deadlines and Required Essays
Recently, The Stanford Graduate School of Business (GSB) announced its deadlines for the 2018-2019 admissions season:



Stanford GSB has remained faithful to the essay prompts it presented last season:

Essay A: What matters most to you, and why? (School-suggested word count of 750)

For this essay, we would like you to:

  • Do some deep self-examination, so you can genuinely illustrate who you are and how you came to be the person you are.
  • Share the insights, experiences, and lessons that shaped your perspectives, rather than focusing merely on what you’ve done or accomplished.
  • Write from the heart, and illustrate how a person, situation, or event has influenced you.
  • Focus on the “why” rather than the “what.”
Essay B: Why Stanford? (School-suggested word count of 400)

Enlighten us on how earning your MBA at Stanford will enable you to realize your ambitions.

  • Explain your decision to pursue graduate education in management.
  • Explain the distinctive opportunities you will pursue at Stanford.
  • If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.
For more information, please visit https://www.gsb.stanford.edu/programs/mba/admission/.

For a complete list of 2018–2019 business school deadlines, be sure to check our Application Deadlines page. We will be updating our list as business schools release their deadlines in the coming months.

Finally, stay tuned to the mbaMission blog for our analysis of the 2018–2019 Stanford Graduate School of Business (GSB) essay question, and be sure to download our free Insider’s Guide to Stanford Graduate School of Business!
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Avoiding Getting Multiple GMAT Questions Wrong in a Row [#permalink]
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FROM mbaMission Blog: Avoiding Getting Multiple GMAT Questions Wrong in a Row
With regard to the GMAT, raw intellectual horsepower helps, but it is not everything. Manhattan Prep’s Stacey Koprince teaches you how to perform at your best on test day by using some common sense.

“How do I make sure I don’t get more than two, three, or four questions wrong in a row?”

Students ask this all the time—they have heard that GMAT scoring penalizes us for getting a lot of questions wrong in a row.

This is true, to some extent. The GMAT test writers prioritize steady performance over the length of the entire test, so they have built safeguards into the algorithm to ensure that if, for example, we spend too much time early on, we will get penalized for running out of time at the end.

So… how do I avoid getting multiple questions wrong in a row?

People will say something like, “I am pretty sure I got the last two wrong—I just outright guessed on the last one. Now, how do I make sure I get the next one right?”

You cannot. You can never “make sure” that you get any particular question right. If you could… well, then you would not need any help, right? Nobody on the planet, not even the best test takers, can guarantee that they are going to answer any particular question correctly.

What do I do when I know I have just gotten a couple of questions wrong?

You are going to hate my answer: you ignore it. Do not even think about it in the first place.

You likely hate that answer because you feel that you have no control—and you are right. We cannot control this at all. That is why we should not waste a single second thinking about it. Try the question in front of you for some reasonable amount of time. If you just cannot do it in the expected time frame, find a way to make a guess and move on.

Spending more time (more than the rough average) does not actually increase the chances that you will get something right!

But then, how do I get better?

Expect that you are not going to be able to answer everything.

Know how to make an educated guess wherever possible.

Acknowledge when a problem just is not going your way, and, when needed, make a random guess without wasting a single second longer.

Change your response to the thought “I have to get this one right.” Have you already read this article: But I studied this – I should know how to do it!? If so, then you will remember that we talk about changing your response to the “but!” feeling. (If not, go read the article right now.)

The same thing applies here. When you find yourself thinking, “Oh, I need to get this one right!,” change your reaction. Instead of spending extra time and stressing yourself out, tell yourself, “I cannot guarantee anything. If I can do this one in regular time, great. If not, I will guess without losing time on it and move on.”
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MBA Admissions Myths Destroyed: I Can Use the Same Essay for Multiple [#permalink]
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FROM mbaMission Blog: MBA Admissions Myths Destroyed: I Can Use the Same Essay for Multiple Schools
You have poured your heart and soul into your business school applications and taken the time to craft the perfect essays. Now, you are eagerly looking forward to finishing up a few more applications to your target schools. You have heard that you can expect to spend as much time on your second, third, and fourth applications combined (!) as you did to produce your very first one. Encouraged by this claim, you might scan your third application and think, “Oh, look—here’s a ‘failure’ question. I can just adapt my Harvard ‘mistake’ essay to answer that one!” or “There’s a question about leadership. I’ve already written an essay on that, so I can just reuse it here. It’s all so easy now!”

Not so fast. First applications usually do take longer to complete than subsequent ones. However, this is not because once you have crafted several essays for one or two schools, you can then simply cut and paste them into other applications, adjust the word count a bit, change a few names here and there, and be done.

Admissions committees spend a lot of time crafting their application questions, thinking carefully about the required word limit and about each component of the questions. Schools pose questions that they believe will draw out specific information that will help them ascertain whether the applicant would be a good fit with their program. Therefore, if you simply paste an essay you previously wrote for School A into the application for School B because you believe the schools’ questions are largely similar, you will most likely miss an important facet of what School B is really asking about. For example, consider these two past questions:

Northwestern Kellogg: Describe your key leadership experiences and evaluate what leadership areas you hope to develop through your MBA experiences. (600-word limit)

Dartmouth Tuck: Discuss your most meaningful leadership experience. What did you learn about your own individual strengths and weaknesses through this experience? (approximately 500 words)

Even though both essay prompts ask you to explore leadership experiences, they certainly do not ask the exact same question. Kellogg wants you to share more than one leadership experience as well as a forward vision of the areas you want to develop while at Kellogg. Tuck, on the other hand, asks about only one leadership experience—your most meaningful leadership experience, in particular—and wants to know what you learned about yourself as a result.

If you were to simply paste your 600-word Kellogg essay as your response to Tuck’s question and cut 75–100 words, its admissions committee would know that you did not answer the question appropriately—a “mistake” and a “failure” are not necessarily the same thing. And believe us, the schools have seen hundreds, if not thousands, of cases in which applicants clearly submitted their “failure” essay for one school in response to another program’s “mistake” question—and vice versa. Understandably, this is not the way to win over the admissions committee. Although you may use the same core story for more than one application essay, take the time to examine that story from the angle proposed by your target school’s question and respond accordingly.

One simple rule will always stand you in good stead: answer the question asked.
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How to Approach Freelance Work and Layoffs in Your MBA Application [#permalink]
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FROM mbaMission Blog: How to Approach Freelance Work and Layoffs in Your MBA Application
If you do mostly short-term, project-based work, you might struggle with how to structure your resume so that it does not give the impression that you switch jobs every few months. If you list each job separately, not only will your resume be too long, but you also run the risk that your reader will think you have not had a stable career—when in fact, if you are a successful freelancer or contractor, the opposite is the case. So, how can you organize your resume so that it showcases the strength of your work and avoid having the variety and number of your work experiences come across as a weakness instead?

The key here is “clustering.” Rather than listing each short-term job separately, cluster them all under one heading, such as “independent contractor” or “freelance project manager.” Next to this heading, note the time range (i.e., start and end dates) during which you have worked for yourself. Then, using bullet points, list the individual projects you completed as a freelancer, noting your primary accomplishments for each one, followed by the related company/organization name and dates. The goal is to keep the focus on your accomplishments.

Similarly, many business school applicants worry about the impact having been laid off might have on their candidacy. Do the admissions committees view a layoff as a sign of failure?

One thing to remember is that many MBA candidates share this worry—thousands of them worldwide, in fact. For the admissions committees to dismiss all such applicants outright would simply not be practical. Moreover, the admissions committees know that the global financial crisis and subsequent recession are at the root of the problem, not necessarily the individual candidate’s performance. Indeed, layoffs and firings are not the same thing, so admissions committees will examine your application with that in mind, seeking your broader story.

If you find yourself in this situation, what is important is that you show that you have made good use of your time since the layoff by studying, volunteering, seeking work, enhancing your skills, etc. Each candidate will react differently, of course, but you need to have a story to tell of how you made the most of a difficult situation.
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Stanford Graduate School of Business Essay Analysis, 2018–2019 [#permalink]
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FROM mbaMission Blog: Stanford Graduate School of Business Essay Analysis, 2018–2019

If we were to choose an MBA essay question that we felt could be considered iconic, it would certainly be the Stanford Graduate School of Business (GSB) mainstay “What matters most to you, and why?” For at least two decades, the program has asked this question, slightly tweaking the wording and word count over time, but always maintaining its spirit. We waited to see if the school might ultimately make a change this year, but the admissions committee clearly feels it is getting exactly what it needs out of candidates’ essay responses. The GSB has likewise made no changes to its somewhat standard “Why Stanford?” prompt (or its maximum word count allowance of 1,150 for the two essays combined). Our analysis of both follows. . .

Essay A: What matters most to you, and why?

For this essay, we would like you to:

  • Do some deep self-examination, so you can genuinely illustrate who you are and how you came to be the person you are.
  • Share the insights, experiences, and lessons that shaped your perspectives, rather than focusing merely on what you’ve done or accomplished.
  • Write from the heart, and illustrate how a person, situation, or event has influenced you.
  • Focus on the “why” rather than the “what.”
When candidates ask us, “What should I write for what matters most to me?,” we offer some pretty simple guidance: start brainstorming for this essay by asking yourself that very question. What does matter most to you? This might seem like obvious advice, of course, but many applicants get flustered by the question, believing that an actual “right” answer exists that they must provide to satisfy the admissions committee. As a result, they never pause to actually consider their sincere responses, which are typically the most compelling.

We therefore encourage you to contemplate this question in depth and push yourself to explore the psychological and philosophical motivations behind your goals and achievements—behind who you are today. We cannot emphasize this enough: do not make a snap decision about the content of this essay. Once you have identified what you believe is an appropriate theme, discuss your idea(s) with those with whom you are closest and whose input you respect. Doing so can help validate deeply personal and authentic themes, leading to an essay that truly stands out.

Once you have fully examined your options and identified your main themes, do not simply provide a handful of supporting anecdotes—or worse, recycle the stories you used in a similar essay for another school. A strong essay response to this question will involve a true exploration of the themes you have chosen and reveal a thorough analysis of decisions, motives, and successes/failures, with a constant emphasis on how you conduct yourself. If you are merely telling stories and trying to tie in your preconceived conclusions, you are probably forcing a theme on your reader rather than genuinely analyzing your experiences, and any experienced admissions reader will see right through this. In short, be sure to fully consider and identify your most authentic answer(s), outline your essay accordingly, and then infuse your writing with your personality, thoughts, feelings, and experiences.

Stanford encourages you to give special attention to why the subject you have chosen to write about is the most important to you. This “why” element should be clear in your essay—it should be implied by what you are discussing and sharing. If you need to explicitly declare, “And what matters most to me is…,” your essay is not making a strong enough point on its own. A well-constructed essay that is infused with your values and motivation and that clearly conveys why you made certain decisions should effectively and implicitly reveal the “why” behind your chosen topic—and will almost always make a stronger point.

One final note is that you can write about a popular theme as long as you truly own the experience. However, the odds are very low that you could write on a theme that the Stanford GSB’s admissions committee has never read about before. You can discuss whatever you truly care about in your essay, but you absolutely must support your topic with a wealth of experience that shows how you have uniquely lived it. Therefore, for example, you cannot successfully write about “making a difference” if you have volunteered only occasionally, but if you have truly had a significant impact on someone’s life, then the topic is no longer a cliché—it is true to who you genuinely are. So, focus less on trying to choose the “right” subject for your essay and more on identifying one that is personal and authentic to you. If you write powerfully about your topic and connect it directly to your experiences and values, your essay should be a winner.

Essay B: Why Stanford?

Enlighten us on how earning your MBA at Stanford will enable you to realize your ambitions.

  • Explain your decision to pursue graduate education in management.
  • Explain the distinctive opportunities you will pursue at Stanford.
On the application essays page of the Stanford GSB website, the admissions committee states forthrightly, “Resist the urge to ‘package’ yourself into what you think Stanford wants to see” (emphasis added). What the school really wants is to understand what and/or who you want to be and what role its MBA program plays in bringing that to fruition. The admissions committee does not have a preferred job or industry in mind that it is waiting to hear you say you plan to enter—it truly wants to understand your personal vision and why you feel a Stanford MBA in particular is a necessary element to facilitate this vision. If you try to present yourself as someone or something you are not, you will ultimately undermine your candidacy. Trust the admissions committee (and us) on this one!

The “why our school?” topic is a common element of a typical personal statement, so we encourage you to download your free copy of the mbaMission Personal Statement Guide, which helps applicants write this style of essay for any school. It explains ways of approaching this subject effectively and offers several sample essays as guides. Click here to access your complimentary copy today.

And for a thorough exploration of the Stanford GSB’s academic program, unique offerings, social life, and other key characteristics, check out the mbaMission Insider’s Guide to the Stanford Graduate School of Business, which is also available for free.

The Next Step—Mastering Your Stanford GSB Interview: Many MBA candidates find admissions interviews stressful and intimidating, but mastering this important element of the application process is definitely possible—the key is informed preparation. And, on your way to this high level of preparation, we offer our free Interview Primers to spur you along! Download your free copy of the Stanford GSB Interview Primer today.
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Kellogg and NYU Stern Announce 2018–2019 Deadlines and Required Essays [#permalink]
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FROM mbaMission Blog: Kellogg and NYU Stern Announce 2018–2019 Deadlines and Required Essays
Recently, The Kellogg School of Management at Northwestern University released its 2018-2019 application deadlines and required essays.

Essay 1: Kellogg’s purpose is to educate, equip & inspire brave leaders who create lasting value.  Tell us about a time you have demonstrated leadership and created lasting value. What challenges did you face, and what did you learn? (450 words)

Essay 2: Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)

Kellogg also asks applicants to submit a Video Essay, which provides students with “an additional opportunity to demonstrate what you will bring to our vibrant Kellogg community – in an interactive way.”

For more information, please visit https://www.kellogg.northwestern.edu/programs/full-time-mba/admissions/application-process.aspx.

New York University’s Stern School of Business also announced its deadlines and required essays this week:



Essay 1: Professional Aspirations

(500 word maximum, double-spaced, 12-point font)

  • What are your short and long-term career goals?
  • How will the MBA help you achieve them?
Essay 2: Personal Expression (a.k.a. “Pick Six”)

Describe yourself to the Admissions Committee and to your future classmates using six images and corresponding captions. Your uploaded PDF should contain all of the following elements:

  • A brief introduction or overview of your “Pick Six” (no more than 3 sentences).
  • Six images that help illustrate who you are.
  • A one-sentence caption for each of the six images that helps explain why they were selected and are significant to you.
Note: Your visuals may include photos, infographics, drawings, or any other images that best describe you. Your document must be uploaded as a single PDF. The essay cannot be sent in physical form or be linked to a website.

Essay 3: Additional Information (optional)

(250 word maximum, double-spaced, 12-point font)

Please provide any additional information that you would like to bring to the attention of the Admissions Committee. This may include current or past gaps in employment, further explanation of your undergraduate record or self-reported academic transcript(s), plans to retake the GMAT, GRE, IELTS or TOEFL, or any other relevant information.

For more information, please visit https://www.stern.nyu.edu/programs-admissions/mba-programs/admissions.

For a complete list of 2018–2019 business school deadlines, be sure to check our Application Deadlines page. We will be updating our list as business schools release their deadlines in the coming months.

Finally, stay tuned to the mbaMission blog for our analyses of the 2018–2019 business school application essays, and be sure to download our free Insider’s Guides!
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Professor Profiles: Katherine Schipper, Duke University Fuqua School o [#permalink]
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FROM mbaMission Blog: Professor Profiles: Katherine Schipper, Duke University Fuqua School of Business

Many MBA applicants feel that they are purchasing a brand when they choose a business school. However, the educational experience you will have is what is crucial to your future, and no one will affect your education more than your professors. Today, we focus on Katherine Schipper from the Duke University Fuqua School of Business.

Katherine Schipper is the Thomas F. Keller Professor of Business Administration at Fuqua and has typically taught the MBA program’s core accounting course, “Financial Accounting.” She previously served in several roles for the American Accounting Association and is currently the president of the International Association for Accounting Education and Research. Schipper was editor of the Journal of Accounting Research for many years and was a member of the Financial Accounting Standards Board from 2001 to 2006, before joining Fuqua. In 2007, Schipper was the first woman inducted into the Accounting Hall of Fame.

A second-year student we interviewed who had taken the course “Global Institutions and Environment” with Schipper (co-taught with a fellow professor) said, “She was outstanding. It was amazing to have professors of their caliber teaching the first class we experienced at Fuqua.” Another second year told us, “I was really nervous about accounting, but she made it very accessible, and even occasionally fun.” When asked which professor impressed her most, a second year we interviewed named Schipper, praising her rigor in the classroom: “She held every single person to an impeccably high standard and set the tone for graduate level expectations.”

For more information about the Duke University Fuqua School of Business and 16 other top-ranked business schools, check out the free mbaMission Insider’s Guides.
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Luxury Brand Management at the GCU British School of Fashion and Londo [#permalink]
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FROM mbaMission Blog: Luxury Brand Management at the GCU British School of Fashion and London Business School
In the fall of 2013, Scotland’s Glasgow Caledonian University (GCU)—known as a leader in fashion education since the 19th century—inaugurated a new fashion business school in London and soon after opened a satellite campus in New York City. Rather than focusing on the design aspect of fashion, however, the GCU British School of Fashion instead aims to offer a specialized business education with applications to the fashion industry, as the school’s former director, Christopher Moore, explained in a FashionUnited article at the time the new campuses were being revealed: “The remit of the School is clear: we are about the business of fashion. While there are other great international design schools, we are quite different. Our aim is to be a leading School for the business of fashion.”

The British School of Fashion’s MBA in Luxury Brand Management program aims to impart industry tools and skills related to such topics as consumer behavior, globalization, and strategic management. The school also professes a commitment to social responsibility, sustainability, and fair trade as part of its core values. With support from a number of British fashion brands, which have included Marks & Spencer, House of Fraser, AllSaints, and the Arcadia Group, the school’s faculty also features a team of honorary professors and fashion industry leaders. Moore told the BBC, “Over the past decade, there has been a significant professionalization of the fashion sector, and there is now a need for high-quality fashion business graduates.”

Another London-based institute, London Business School, has also taken steps to attract applicants with an interest in luxury brand management and retail. Although the school does not offer a degree on the subject, students can partake in numerous activities in the field throughout their studies. One of the most notable opportunities is the Walpole Luxury Programme, a partnership with the luxury brand alliance Walpole British Luxury. The program aims to arm students with the tools necessary to take on global management positions after graduation. Students take elective courses, visit companies, participate in workshops, complete internships, and work with a mentor from Walpole throughout the program.

The London Core Application Practicum (LondonCAP) module is a hands-on learning opportunity during which students work with companies on projects related to their interests—a notable past partner is the British Fashion Council. Students can join the Retail & Luxury Goods Club, which is one of the largest clubs on campus, with more than 3,500 members. The group welcomes industry speakers and organizes career treks to such locations as Milan and Paris, in addition to hosting an annual e-commerce conference, where past speakers have represented such companies as Net-a-Porter, Marks & Spencer, and LVMH.
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New York University (Stern) Essay Analysis, 2018–2019 [#permalink]
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FROM mbaMission Blog: New York University (Stern) Essay Analysis, 2018–2019

New York University’s (NYU’s) Stern School of Business has simplified its application essays this season, dropping last year’s “Program Preferences” prompt, which asked candidates to choose which of the school’s MBA programs they would attend. We imagine this deletion may have been so the admissions committee can focus more fully on the information it is getting from its other, more revealing essay prompts and its intriguing EQ (emotional intelligence) endorsements, which Associate Dean of MBA Admission Isser Gallogly told Poets&Quants have delivered “some very interesting and useful information about people—things that people don’t necessarily talk about themselves.” At NYU Stern, you have a mix of the old and the new. The admissions committee has kept the somewhat classic personal statement and maintained the somewhat forward-looking “Pick Six,” which is truly an “essay” for the Instagram era. In your application, you should have a broad opportunity to offer the best of your professional and personal self. Our analysis follows…

Essay 1: Professional Aspirations

(500 word maximum, double-spaced, 12-point font)

  • What are your short and long-term career goals?
  • How will the MBA help you achieve them?
With this slightly condensed and rather no-nonsense query about your motivation to earn an MBA and expectations as to where you will go with it after graduation, NYU Stern simply wants to hear your answers. The school does not ask specifically about past experiences or what about its program in particular makes it the best one for you, though brief mentions of either would be acceptable if they are central to your main points. The three core components of this essay prompt are typical elements of a traditional personal statement, so we encourage you to download your free copy of the mbaMission Personal Statement Guide. This complimentary guide explains ways of approaching these topics effectively and offers several sample essays as examples.

And for a thorough exploration of NYU Stern’s academic program, unique offerings, social life, and other key characteristics, check out the mbaMission Insider’s Guide to New York University’s Leonard N. Stern School of Business, which is also available for free.

Essay 2: Personal Expression (a.k.a. “Pick Six”)

Describe yourself to the Admissions Committee and to your future classmates using six images and corresponding captions. Your uploaded PDF should contain all of the following elements:

  • A brief introduction or overview of your “Pick Six” (no more than 3 sentences).
  • Six images that help illustrate who you are.
  • A one-sentence caption for each of the six images that helps explain why they were selected and are significant to you.
Note: Your visuals may include photos, infographics, drawings, or any other images that best describe you. Your document must be uploaded as a single PDF. The essay cannot be sent in physical form or be linked to a website.

We imagine that the initial reaction most candidates have to pretty much any application essay that is not a traditional essay is momentary panic (though, to be fair, that is likely many applicants’ reaction to traditional essays as well), but let us reassure you a bit before we delve more deeply into how best to calmly approach it. One could argue that in many ways, this essay prompt is merely asking you to do something we assume you are already doing every day and have possibly been doing for years—curate an impression of yourself for others by sharing certain images and other media that resonate with you. Is that not what people do via Twitter, Facebook, Snapchat, Instagram and any number of other social media venues by posting photos, memes, infographics, cartoons, and the like, typically along with a related comment? When you think of the task NYU Stern has presented you with this framework in mind, do you feel a little more confident about mastering it? We hope so.

In this case, rather than passing along just anything you think is funny or interesting or documenting your latest adventure or meal, you are communicating directly with a very singular audience, within a certain context, and with a very specific goal in mind. So start by carefully considering what you want the admissions committee to know about you—with the goal of sharing as many different aspects of your life and personality as possible—and what it will already be able to learn through your other essays and the rest of your application (resume, recommendations/EQ endorsement, transcript, etc.). You want the admissions “reader” to take away something new from each image he or she sees.

Your images do not need to be sequential, nor do they need to always include you. Consider photos of meaningful locations and people (or animals, even) in your life as well as inanimate objects, such as a musical instrument, a pair of running shoes, a home-cooked meal, or a blooming flower. As long as the subject of the image is reflective of who you are as an individual—and remember that you will have the accompanying sentence for each image to clarify this connection as needed—then you will be on the right track. Keep in mind also that not all of your images need to be actual photos, either. They can include drawings, paintings, charts, tables, emojis, and so on. And finally, although getting accepted to your target business school and earning an MBA are serious goals and undertakings, this does not mean that all your images for this essay submission need to be serious in nature, especially if your personality is naturally more lighthearted and humorous. Costumes and comical arrangements, if used judiciously, can be valid options if, again, the resulting final image is truly reflective of your character and/or life.

Your one-sentence captions are clearly an opportunity to enhance the meaning of each image you are submitting. In some cases, you might use the caption to provide a direct explanation of who or what is depicted in the image, chart, artistic expression, etc. You could also use the sentences to create a narrative link between multiple images, perhaps as a way of profoundly illustrating a particularly meaningful aspect of your life or personality. Another option would be to use the caption sentence to explain your state of mind in relation to the image or to express an associated viewpoint, value, or philosophy. As you write your short explanations, keep in mind that these statements must adhere to the school’s one-sentence rule, and be sure to not simply reiterate whatever is already obvious in/from the photo but to use the additional content to enhance the admissions reader’s understanding of you.

This prompt from NYU Stern offers a lot of license, but take care not to get carried away with overly elaborate or complicated images. This is not an art contest or a battle of wits but an opportunity to express and portray yourself to the admissions committee. Each time you consider an image to include, come back to the central question of Does this truly capture who I am? If so, then proceed, but if not, stop and reconsider your options. An increasingly complex series of images that lacks the proper heart and meaning will not elicit the response you want from the admissions committee!

Essay 3: Additional Information (optional)

(250 word maximum, double-spaced, 12-point font)

Please provide any additional information that you would like to bring to the attention of the Admissions Committee. This may include current or past gaps in employment, further explanation of your undergraduate record or self-reported academic transcript(s), plans to retake the GMAT, GRE, IELTS or TOEFL, or any other relevant information.

NYU Stern’s optional essay prompt is broader than most in that it does not demand that you discuss only problem areas in your candidacy, though the examples it offers within the prompt seem to imply a preference for these topics. Ultimately, this is your opportunity to address any lingering questions that an admissions officer might have about your profile—if you feel you need to. We caution you against simply trying to fill this space because you fear that not doing so would somehow count against you. And of course, however tempted you might be, this is not the place to reuse a strong essay you wrote for another school or to offer a few anecdotes you were unable to use in your other submissions. But if you are inclined to use this essay to emphasize or explain something that if omitted would render your application incomplete, write a very brief piece on this key aspect of your profile. For more guidance, download our free mbaMission Optional Essays Guide, in which we offer detailed advice on when and how to take advantage of the optional essay, with multiple examples, to help you mitigate any problem areas in your application.

The Next Step—Mastering Your NYU Stern InterviewMany MBA candidates find admissions interviews stressful and intimidating, but mastering this important element of the application process is definitely possible—the key is informed preparation. To help you on your way to this high level of preparation, we offer our free Interview Primers. Download your free copy of the NYU Stern Interview Primer today!
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The Role of Confusion in Your GMAT Prep [#permalink]
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FROM mbaMission Blog: The Role of Confusion in Your GMAT Prep
With regard to the GMAT, raw intellectual horsepower helps, but it is not everything. Manhattan Prep’s Stacey Koprince teaches you how to perform at your best on test day by using some common sense.

That seems like it should be a typo. Maybe I meant Confucius, the Chinese teacher and philosopher?

No, I really do mean confusion. Journalist Annie Murphy Paul contributed a post to NPR’s Mind/Shift blog: Why Confusion Can Be a Good Thing.



Why Is Confusion Good?


Murphy Paul supports her thesis with an important point: When we do not know the “right” way to do something, we open up our minds to many potential paths—and sometimes an alternate potential path is better than the “official” path.

When a test like the GMAT is concerned, the discomfort inherent in figuring out that best path allows us to determine why a certain approach is preferable. That knowledge, in turn, helps us to know when we can reuse a certain line of thinking or solution process on a different (but similar) question in the future.



How Can I Use Confusion to Help My Prep?


Murphy Paul offers three suggestions (the following quotes are from the article; the rest is just me):

(1) “Expose yourself to confusing material.”

On the GMAT, you have no choice: you are going to be exposing yourself to confusing material every day. So I will tweak Murphy Paul’s suggestion slightly: embrace the confusion. Rather than feeling annoyed or frustrated when that feeling of confusion creeps in, tell yourself: okay, I am on track here. I am going to figure this out—and, when I do, I am going to remember it, because my current confusion is actually going to help me remember better once I do know what I am doing!

(2) “Withhold the answers from yourself.”

Sometimes looking at the answer immediately is appropriate. If you are doing drill sets and you want to make sure that you learn from one problem before trying the next, then check the solution immediately.

Other times, though, you are not doing yourself a favor by jumping right to the answer. In particular, when you know that you do not know… then do not look at the answer right away! Struggle with it for a while first.

Look stuff up in your strategy guides/books. Ask a friend or search a forum. Spend as much time as you want, then pick an answer—even if it is just a guess—and have a rationale for why you eliminated the answers that you eliminated. If possible, also have a rationale for why you chose the answer that you did.

Got that? Okay, now go look at the answer. But wait! Do not read the solution yet—just look at the answer first. Maybe you will want to go look at the problem again because

  • you were sure you got it right, but you did not; can you find the mistake?
  • you guessed and got lucky; was that pure dumb luck or were you actually able to increase your odds via a strong educated guess? Alternatively, maybe you knew more than you thought you did!
  • you did get it wrong, but your knowledge of the correct answer prompts an idea about how to do or think about the problem.
(3) “Test yourself before you learn.”

This approach lets us know what we know and, more importantly, what we do not know going into our study of that lesson or chapter, and that can actually help us to learn more effectively.

I suggest starting a new chapter with a few of the problems listed as practice or drills at the end of the chapter. If those go well, then try a lower-numbered Official Guide problem. Keep going until you hit a couple of substantial roadblocks. Then dive into the chapter with a serious curiosity to figure out how to get around those roadblocks!
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MBA Admissions Myths Destroyed: I Need to Tell It All! (Part 1) [#permalink]
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FROM mbaMission Blog: MBA Admissions Myths Destroyed: I Need to Tell It All! (Part 1)
In your pursuit of acceptance to business school, you are competing against thousands of other applicants. Because you do not actually know these individuals, you may naturally assume that you need any and every edge available to stand out. As a result, you may feel compelled to provide every single detail of your life, exploiting your resume in particular to do so. We want you to maximize your opportunities, of course, but we also want to be sure you do not jeopardize your application by offering too much information.

Our experience has shown that many resumes—especially those in which every margin is thinned and every font is shrunken—provide a detrimental surplus of detail. Some become so dense with text that rather than being easily scannable, which is the ideal, they are entirely impenetrable and therefore easy to ignore. We often tell clients that “less is more,” explaining that a brief resume that will be read in full is more beneficial than a dense resume that will not get read at all. At an Association of International Graduate Admissions Consultants Conference, eight leading admissions officers were once asked whether they would prefer a one-page or two-page resume, and one person led all the others in declaring, “Everyone together… one page!”

Even with a one-page resume, however, you need to understand what is useful to include and what should be excluded. The answer to this riddle is different for everyone. You may consider jettisoning internships from years gone by, for example, or reducing the number of bullet points offered for past jobs. Eliminating entries for community involvements from long ago could be helpful. The agenda for your resume should be to create maximum impact, and sometimes that is achieved by using fewer words and bullet points. You may need to make tough choices, but the time and effort will be well spent if you ultimately submit a stronger resume and thereby make a more compelling statement about yourself.
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