I have worked with Emma for 'Director's Evaluation' service as well as 'Hourly Consulting Service' after I was invited for the interview. I enjoyed working with her because of her 1) expertise and knowledge about LBS, 2) insights in admission process (behind the scene), 3) responsive and enthusiastic attitude toward my application (and me).
1) If consultants can provide information that I can find from the web (or even worse, not knowing about the information I find), I think there is no value. In that matter, Emma, from her time at the school, knows every bit of the school that outsiders cannot really find out. Also, even though she left the school some time ago, she is up to date with all the history and changes to the programme (curriculum, events, culture, etc.) because she is still closely connected with many people (incluing admission team) at the school. When she received my full application for the 'Director's Evaluation', she was quick to recognize all the details about the programme I put in (even though some of the things were new this year), and provided more insights and details so that my application and essays looked like someone within the LBS community had written (in my opinion). I was also able to demonstrate my "fit" with LBS in interviews with additional inside knowledge Emma provided.
2) Also, as an applicant, I was always curious about what happens behind the scene with admission team when they are making a decision, and I could not really find the "answer" because most people can only "guess" (although some people/consultants are arrogant enough to say they "know" when they have never sat at the table). Because Emma has made the admission decision with the team before, she exactly knows what's happening behind the scene and what admission team is looking for. This was helpful in many ways: editing irrelevant information in my application that would only bother admission officer to read, changing perspectives in telling my story so that I can showcase my qualities that admission team is looking for, knowing my weakness and addressing it properly, even helping my mind to be at peace as I know what will happen when I hit the submit button, etc.
3) Lastly, her passion for applicants wanting to attend LBS is tremendous! She tries to help me in any way possible and is willing to communicate ASAP. For past 2 months, we've had more than 100 emails going back and forth. She got back to me by the next day (and this is at the latest! she sometimes just emails me back in a real-time). Her comments and actual edits are so detailed and insightful as well. For example, I think my CV initially had all the good contents, but only with her edit, the reader could actually see and easily recognize those great contents. (I believe this is so important for CV!) Also, just working with someone who is so willing and passionate about my admission definitely helps when I am so tired working on applications. And, I can actually build a trust toward her so that we can truly become a team!
All in all, I believe I wouldn't have received my admission if I have not worked with Emma. With Emma's input, my initial work has improved (more like evolved) to shine! If anyone is interested in LBS, I am 100% confident that Emma is the best consultant in the planet!