I worked with Emma throughout my entire MBA application process, and I must say it was a true blessing that our paths crossed.

Emma was an essential part of my application journey. She was always honest about my chances with each school, giving me the freedom to decide whether to proceed with an application or not. Since I was unfamiliar with the process, I followed Emma’s advice—and the outcome was exceptional. Almost every school I applied to accepted me.

Emma contributed immensely throughout the journey. She provided invaluable support in preparing my application, taking the time to truly understand who I am, my background, and my aspirations. You can genuinely feel that Emma goes the extra mile to find that special something that helps admissions committees see why you are a perfect fit for their MBA program.

Beyond grades, test scores, and background, Emma was instrumental in helping me structure my story—my background and my goals for pursuing an MBA.
Emma was also there during moments of doubt or when I felt less optimistic about my chances. As the application process moved forward, I realized that everything Emma said and advised was coming true, which gave me confidence.

I cannot thank Emma enough for helping me achieve this long-term goal of earning an MBA. She not only assisted in structuring my goals and background but also helped me gain confidence that extends far beyond the MBA application process.

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I worked with Emma on my Global EMBA (GEMBA) application and found her to be a very effective and pragmatic advisor.

One of the most valuable aspects of working with her was how she helped organize and sharpen my overall story. My background spans different roles and contexts, and she was instrumental in helping me connect those pieces into something that came across clearly and cohesively.

Her support went beyond essay edits. She consistently asked the right questions and pushed me to think more clearly about how I articulated my goals, while ensuring the final application felt natural and well-positioned.

For interviews, the prep sessions were focused and practical, and she helped me communicate my motivations and leadership narrative in a much clearer way.

I was admitted to the Columbia–London Business School Global EMBA, and her guidance definitely contributed to that outcome.

I would recommend Emma to applicants who value clarity, honest feedback, and a structured approach to navigating the process.

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Working with Emma was one of the best decisions I made during my application journey. With her guidance, I received admits from London Business School, INSEAD, and HEC Paris, and I genuinely could not have done this without her.

Emma is an outstanding essay reviewer and editor. She has a very sharp sense of what each school is truly looking for and knows how to help you bring that out in your story without it ever feeling forced or artificial. What really sets her apart, though, is how kind, empathetic, and encouraging she is throughout the entire process.

On a personal level, I am naturally quite shy and had almost no experience writing reflective essays. Fortuna’s process is extremely well structured, starting with a detailed questionnaire that helps you slow down, self-reflect, and ease into the storytelling mindset. That structure made the whole process feel manageable instead of overwhelming. Emma’s guidance was crucial at every stage, from early brainstorming to final edits, and she helped me grow more confident along the way.

When I was invited for alumni interviews, I was very anxious. The mock interviews with Emma and other members of the Fortuna team became my main source of confidence and helped me get into the right mindset. The actual interviews felt very similar to the mocks, which made me feel comfortable and prepared. What I valued most in my sessions with Emma was how she helped me structure my thoughts clearly while making sure my authenticity always came through.

She was always patient, thoughtful, and supportive, especially during moments of doubt or stress. If you are looking for the very best support for your application journey, this is absolutely worth the investment. I cannot recommend Emma enough.

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Emma was the only reason someone like me, with a below-average GMAT score, received offers from Columbia, INSEAD, LBS, and IESE. A friend recommended Emma to me, as she had helped him gain admission to top business schools in Europe, so I had high expectations. However, Emma overwhelmingly exceeded them. From the first call, she was positive, supportive, and attentive. As someone with a below-average score applying to top schools in Europe and M7 schools in the US, I was very nervous about my chances. Emma consistently focused on highlighting the strengths of my profile.

Her attention to detail, quick responses, and calm demeanour made a huge difference to my experience. Her ability to take what I had written on the page and help craft a cohesive, powerful story is truly remarkable. Most valuable of all was her insight into how admissions committees think when reviewing applications—this was incredibly helpful when shaping my narrative and essays. She helped me realise there is far more to an application than a GMAT score.

As mentioned, because of my below-average GMAT, I was hesitant to even apply to Columbia and didn’t think I would get an interview. To have received a direct admit offer is entirely down to Emma—she is absolutely incredible. Admissions consultants can be expensive, but Emma is 100% worth it. She is extremely dedicated and makes every client feel genuinely valued. I always looked forward to our calls because she is such a kind, genuine person, and I fully intend to stay in touch long after my admissions journey.

In conclusion, like the hundreds of other glowing reviews of Emma, I want to echo that she really is a miracle worker—and, in my view, the best MBA consultant in the world.

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Starting the B-school application process had me quickly fraught with stress from having been told many stories: 'You don't have enough experience', 'you're too late in the cycle', 'you come from a non-business background and you will have to do business courses and certifications to even be considered', and the worst, 'You need to re-attempt GMAT'.
After speaking to many consultants, I was put in touch with Emma by a friend whom she had gotten into HEC Paris and from the first call itself, I knew that Emma was the answer to my B-school admissions worries.
Coming from a legal background and with only 3 years of experience in my pocket, I was full of self-doubt and haphazard thoughts on what schools wanted and what I had to offer. Worst of all, I was not clear on what my short term goals post MBA were . In all of this anxiety, Emma was an exceptional source of confidence, knowledge, guidance and encouragement. She was honest about my weaknesses but also showed me the way to improve. She took time and effort to help me really frame why I wanted to do an MBA, connected me with the right people and gave my whole profile the narrative that it had needed and deserved. But what really touched my heart was how she made me realize that I had been undervaluing and underplaying my strengths and achievements. She stood by me even when family and friends failed to and by the end of the process I came to see her as my 'Guru' and not just a consultant.
She is the warmest soul you will come across and coupled with the depth of her knowledge and industry insights, she is your answer to navigating this life altering and strenuous journey called 'I'm applying to B-Schools'.
It was solely through her counsel that I was able to convert all the four schools I applied to, including my dream school, INSEAD! (Being a round 4 extension Indian applicant!!)
Obviously, I’ve already warned Emma to keep her party fits ready, because since she summoned me to France like some MBA-school admissions fairy, she’s now contractually obligated to go partying with me. It’s in the terms & conditions, I checked. :-D

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If you’re serious about getting into your dream MBA program, stop scrolling – Emma is the person who will get you there.

I came into the MBA process under serious pressure. My wife and I had already made major life decisions assuming I’d be admitted to a top European program, so I couldn’t afford to leave anything to chance. That’s when I found Emma – and from our very first call, I knew I was in the right hands.

Emma is a rare mix of strategist, coach, editor, and friend – sharp, honest, thoughtful, and endlessly supportive. She kept things moving at exactly the right pace while helping me build confidence and stay grounded. Before working with her, I was second-guessing every move. I had even applied unsuccessfully to a few schools on my own. But within just a few sessions, I had clarity, direction, and a compelling story.

Over time, Emma became as much a friend as a consultant – a testament to how deeply she connects with her clients. She spent hours getting to know me and unpacking parts of my background I had never fully explored. That depth made all the difference in crafting an application that highlighted what made me unique.

She’s also an exceptional writer. Beyond polishing your words into clean, natural prose, her real gift is listening – pulling out the right stories through conversation and weaving them into essays that are both personal and perfectly structured.

And she never sugarcoats. If something wasn’t working, she said so – and that honesty reassured me. I knew she held my work to the same high standards I had for myself.

Her support went well beyond essays. From networking strategies to all the subtle touches that elevate an application, she was there for everything – reviewing late-night drafts, jumping on calls at all hours, and answering every question promptly, no matter how busy she was.

With Emma’s help, I was admitted to all four schools I applied to: Oxford, Cambridge (with a scholarship), LBS, and INSEAD.

I can’t recommend her more highly. Her results speak for themselves – but let me make one thing clear: working with Emma will be one of the best decisions you make in your MBA journey.

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After an initial call with Matt, one of the founders of Fortuna, I was absolutely sold on working with their team. His sharp wit and sense of humor instantly put me at ease, and his insights gave me complete confidence in Fortuna’s approach. From there, working with Emma exceeded every expectation.

I can’t imagine going through the MBA application process without Emma by my side. She was more than a consultant—she was a coach, a sounding board, and a true partner in the journey. Thanks to her, I was admitted to a top 10 program, and I can confidently say I wouldn’t have gotten there without her.

What sets Emma apart is how deeply she invests in her clients. From our first conversation, she made it a point to truly understand me—not just my resume or goals, but the “why” behind them. That foundation helped us craft an application that felt not only compelling, but deeply personal and authentic.

Emma has a rare gift for balancing encouragement with direct, honest feedback. She pushed me to dig deeper when answers felt too surface-level and didn’t hesitate to ask the tough questions that made my essays stronger. And her attention to detail is unmatched—she wasn’t just focused on the big-picture story; she was right there in the trenches with me, reworking transitions, polishing phrasing, and making sure every word counted.

One of the moments that really stood out: Emma made time for me even while she was on holiday. That level of commitment is extraordinary. Even on weekends, she’d get back to me within a couple of hours, which made it possible to iterate quickly and keep momentum when deadlines were tight.

She’s fast, thoughtful, and endlessly supportive. Working with Emma made the entire experience not only manageable, but genuinely meaningful. If you’re lucky enough to work with her, take it—you’ll be in the best hands possible.

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Emma was an absolutely fantastic coach. As an applicant for the Stanford MSx program with a less conventional background (Science PhD), I needed a coach who could make my story ressonate with the admissions committee in the best way possible and Emma's support was vital for my admission into the Stanford MSx programme.

We worked under tight deadlines, and Emma's guidance on which steps to prioritize were very helpful. Moreover, the instructions to my referees were excellent. Emma is a brillian communicator and her feedback on my essays really helped position my story for success.

I strongly recommend Emma as a coach. Her proactiveness, positive energy (she really helped raise my confidence levels), structured and organized approach, were vital for my sucesss. Her flexbility comes through not only in terms of the candidate background, but also in terms of geography, as she can help applicants to both European and American schools.

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10/10 performance, I'm so glad I used Fortuna as my consultants. I connected with Fortuna at the start of my admission process and was nothing but impressed. I used Emma Bond, who was incredibly qualified in her understanding of schools in Europe, which was exactly the location I was targeting. Through her expertise, I was able to secure admission in all 3 top tier Europe MBA programs which I had applied to. Super impressed, and really really happy with the services provided by Fortuna as a whole. I would highly recommend that students look to Fortuna for consultancy services in the future. Consultancy is not cheap, but is worth it in the end.

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Working with Emma has been the most amazing experience! With her help, I was admitted to Wharton ($100K scholarship) and SOM (full tuition scholarship). I highly highly recommend her to anyone aiming for the top schools in the US.
Emma really takes the time to get to know you and give tailored advice specific to you, your schools, and your goals. She was there throughout the entire process - from the brainstorming and resume refinement to the interview prep and scholarship negotiations. She is extremely knowledgeable, organized, and efficient. Even in the peak weeks when application deadlines were approaching, her quick turnarounds didn’t waver. Emma strikes the perfect balance between telling you what you need to hear and being an inspirational and supportive coach.
As I’m sure most of us would be for our applications, I was insanely particular about making sure everything was perfect. With one of my schools, Emma gave me feedback on twelve drafts of my essay before I decided to scrap it and go with a different idea (with only two weeks to go till the deadline). She patiently consulted me on my new concept until I was 100% confident about it.
I was initially unsure whether I even needed to work with a consultant, but in hindsight I can confidently say the investment more than pays off. And without a doubt, I would recommend picking Emma to set yourself up for future success!

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