Tab 1: New TechnologyA Pen manufacturing company, SmartPens Ltd, has designed a new technology that, it claims, would help people write more neatly. However, the existing manufacturing plant doesn’t allow the production of these newer types of pens. Therefore, the company is considering three proposals for the production of the new pens:
- Invest in own production unit
- Outsource production to Company A
- Outsource production to Company B
SmartPens knows that developing its own unit would take at least 4 months during which it will lose the possible sales, if 1t doesn’t outsource. The expected sale is around 10K units for the first month, increasing by 10K units every month.
Besides, setting up own unit will need an upfront cost of $1mn for a 400K unit capacity. The company fears that such a high upfront investment for an untested technology could be a big risk and may get rejected by the board.
The per-unit cost of production in its own plant is expected to be $0.4.
Tab 2: Company A Proposal
Company A has quoted a price of $0.5/unit. However, as per estimates, it would further cost around $0.02/unit to transport the products from Company A to SmartPens Ltd.
It 1s also known that defect rate for similar Company A products 1s around 75 per 1K units. Company A doesn’t take responsibility for the defective products and supplies them to the customer.
Company A has a maximum monthly spare capacity for production of 50K pens.
Tab 3: Company B Proposal
Company B has quoted a price of $0.60/unit. However, since Company B is located nearby to SmartPens Ltd, there are no transportation costs. Also, it is known that defect rate for a similar Company B product 1s around 20 per 1K units. Company B doesn’t take responsibility for the defective products and supplies them to the customer.
Company B has a maximum monthly spare capacity for production of 100K pens.
1. What is the overall cost per working unit for SmartPens Ltd from each of the companies A and B, assuming an order size of 10K units and that the defective units are thrown away by SmartPens Ltd? Make only two selections - one in each column
Company A | Company B | |
| | $0.52/unit |
| | $0.54/unit |
| | $0.56/unit |
| | $0.61/unit |
| | $0.65/unit |
Company A: 0.56/Unit
Company B: 0.61/Unit
2. Assuming that the company’s demand meets projections, what is the maximum number of months that the company can wait before it needs to start building its own factory?A. 5 Months
B. 10 Months
C. 11 Months
D. 13 Months
5. 16 Months
3. Which of the following statements, if true, would most strongly motivate SmartPens to start investing in its own production unit from the beginning?A. Defect rate for Company A and Company B products are higher than initially estimated
B. Development of new unit would take around two months, instead of four months as initially thought.
C. An initial survey by a well-respected company has suggested strong demand for the new pen.
D. Company A charges less per-unit to other customers than its quote for SmartPens.
E. Company A and Company B are trusted producers of pens for over a decade.