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Among the more effective kinds of publicity that publishers can get

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Veritas Prep GMAT Instructor
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Re: Among the more effective kinds of publicity that publishers can get  [#permalink]

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New post 10 May 2016, 19:33
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RatneshS wrote:
VeritasPrepKarishma wrote:
Karishma I have a question here with regards to D
Suppose if excerpts are not published--out of 100 books we have sales for only 10
if published--60 are the viewers and among 60, 31 found out a substitute while 29 are still going to buy the book
'so if no excerpt----sales is 10
with excerpt---sales= 10+29=39,which means sales have increased even after undermining A


When we talk about "number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute", we are talking about the people who wanted to read the book initially but after seeing the excerpt, decided that it is sufficient. So we are saying that the reduction in the number of initially interested people should not be more than the the number of newly interested people.

Out of 100, say there are 30 people who would like to read the book.

No excerpt, book published. Sale = 30

Excerpt published before the book published - stimulated 20 more people to buy the book. But what if of the 30 people who wanted to read the book, 25 now feel that the excerpt was sufficient and enough of a substitute for the whole book. Now only 20+5 = 25 people buy the book.
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Re: Among the more effective kinds of publicity that publishers can get  [#permalink]

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New post 25 Sep 2017, 06:52
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Re: Among the more effective kinds of publicity that publishers can get  [#permalink]

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New post 21 Sep 2018, 18:23
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Please merge with https://gmatclub.com/forum/among-the-mo ... 97945.html and https://gmatclub.com/forum/among-the-mo ... 56487.html

Sorry I can't do it, on an OG11 CR mission :)
Thx.
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Re: Among the more effective kinds of publicity that publishers can get  [#permalink]

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New post 24 Sep 2018, 02:10
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Re: Among the more effective kinds of publicity that publishers can get  [#permalink]

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New post 17 Oct 2018, 08:38
VeritasKarishma wrote:
(A) The number of people for whom seeing an excerpt of a book in a magazine provides an adequate substitute for reading the whole book is smaller than the number for whom the excerpt stimulates a desire to read the book.

Since excerption increases sales, the no. of people who would have bought the book without excerption but will not after reading the excerpt must be lower than the number of people who will buy the book after reading the excerpt but would not have otherwise. Only then will the sales rise due to excerption.

Hi Karishma, I am not getting this. You mention "the no. of people who would have bought the book without excerption". But A does not seem to be talking about such people at all. A is only talking about the set of people who "have" read the excerpt. After having read the excerpt, do these people buy the book or do they feel that excerpt suffices as an adequate substitute for reading the whole book. This is what A is talking about. Can you please check.

Also, I am having difficulty understand on what basis A is the conclusion.
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Re: Among the more effective kinds of publicity that publishers can get &nbs [#permalink] 17 Oct 2018, 08:38

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