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# Box office revenue from fantasy genre movies was at an all-time high

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Box office revenue from fantasy genre movies was at an all-time high [#permalink]
C does not question anything on conclusion, given we do not know how the marketing budget is split across both movies and books. On the other hand, D does provide you with a possibility that the book readers remained the same just that people started reading through libraries rather than buying them.

Hence increase in sales for movies is not a case where people are preferring movies to books
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Box office revenue from fantasy genre movies was at an all-time high [#permalink]
We have to select an answer that contradicts that people prefer movies over books, i.e. we have to prove that books are not read, but movies are watched.
My reason behind selecting D is that it says the libraries are increasing books, people read them and therefore movies made a profit. But the premise says that people are not reading books. Now think, if people have not even read about the fantasy book, why would they be even bothered about the movie? In this situation, movies will not be watched either then. A total contradiction.
The rest of the options I felt do not mention directly whether people are reading books or not, it just focuses on how movies made a profit. Therefore, D is correct.

Please share your opinions on this, and I hope this helps. Samarpan.
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Re: Box office revenue from fantasy genre movies was at an all-time high [#permalink]
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Notice that option C doesn't tell us anything about what HAPPENED. It just tells us that there is a limited, shared budget. But it doesn't tell us how that budget was allocated. Have books received a declining share? To question the conclusion, C would have to tell us that there was an actual decline in dollars spent on marketing books. Saying that books had a small share (say, 5%) wouldn't do anything, because we wouldn't know if that was a CHANGE from previous practice that might explain the recent decline. Even saying that books received a lower share than before (say, down from 8% to 5%) wouldn't tell us much if we didn't know the size of the relevant budgets. Could books have a smaller share of a larger pie? We'd need to be specifically told that fantasy books got less marketing money than before, or that there was some other negative change in how these books are marketed.

D, meanwhile, gives a relevant alternative cause. Maybe people are buying fewer fantasy books because it is now easier than before to obtain these books at the library.
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Re: Box office revenue from fantasy genre movies was at an all-time high [#permalink]
I have a doubt... please somneone help.

What choice "D" says is a effect or becasue of of "High box office collections".

It doesn't provide an alternate explanation of the low sales revenue of the Fantasy books, rather it says that --"Due to high boxoffice collections - ----- Library will start lending more bookss ------- causing books revenue to fall.

Hence, choice D seems to be effect of what conclusion of argument says because its occuring later to conclusion.

Kindly, correct my understanding.
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Re: Box office revenue from fantasy genre movies was at an all-time high [#permalink]