Bunuel wrote:
Company spokesperson: The plan to include fewer varieties of meat in Brand X dog food is doomed to failure. It will certainly cause fewer consumers to buy Brand X dog food.
Sales analyst: Actually, marketing studies show that there is no correlation between the number of varieties of meat in a dog food and sales of that dog food.
Which of the following is the most serious criticism of the sales analyst's argument?
(A) The sales analyst does not refer to any specific statistics.
(B) The sales analyst does not specifically refer to Brand X dog food.
(C) The sales analyst's argument is based on outmoded ideas of causality.
(D) The sales analyst refers to how many varieties of meat are in a dog food rather than to the decrease in the number of varieties of meat in the dog food.
(E) The sales analyst presents her evidence in a manner designed to disprove any relationship between ingredients and dog food sales.
OFFICIAL EXPLANATION:
Conclusion: The plan to include fewer varieties of meat in Brand X dog food is not doomed to failure and will not cause fewer consumers to buy Brand X dog food.
Premise: Marketing studies show that there is no correlation between the number of varieties of meat in a dog food and sales of that dog food.
Assumptions: (1) There’s no other way to interpret the evidence. Because marketing studies show that there is no correlation between the number of varieties of meat in a dog food and sales of that dog food, it is reasonable for the sales analyst to conclude that the plan to include fewer varieties of meat in Brand X dog food is not doomed to failure and will not cause fewer consumers to buy Brand X dog food.
(2) There are no problems with the plan. The plan to include fewer varieties of meat in Brand X dog food is not doomed to failure and will in fact not cause fewer consumers to buy Brand X dog food.
The question stem asks Which of the following is the most serious criticism, so this is a flaw question. The argument uses both a planning and an interpretation of evidence reasoning pattern. This can be identified by recognizing that the passage references The plan to include fewer varieties of meat in Brand X dog food and that this proposed course of action is expected to work based on the presentation of a specific fact as evidence, in this case that marketing studies show that there is no correlation between the number of varieties of meat in a dog food and sales of that dog food.
The standard assumption of a planning reasoning pattern is that there are no problems with the plan. The standard assumption of an interpretation of evidence reasoning pattern is that there is no other way to interpret the facts. Because this is a flaw question, the correct answer will demonstrate that the plan will not work or that the evidence has been interpreted incorrectly. In other words, that The plan to include fewer varieties of meat in Brand X dog food is doomed to failure and it will certainly cause fewer consumers to buy Brand X dog food, or that the marketing studies that show there is no correlation between the number of varieties of meat in a dog food and sales of that dog food have been incorrectly interpreted as support for the plan. Evaluate the answer choices, looking for a choice that matches one of these ideas.
Choice A: No. This choice cannot be matched to the facts of the argument. Referring to specific statistics from the studies would not affect the efficacy of the plan to include fewer varieties of meat in Brand X dog food.
Choice B: No. This choice cannot be matched to the facts of the argument. Even if The sales analyst does not specifically refer to Brand X dog food, there is no reason to indicate that the studies of other dog foods could not be applied reasonably to Brand X dog food.
Choice C: This choice is out of scope. There is nothing to indicate that The sales analyst’s argument is based on outmoded ideas of causality.
Choice D: Correct. This choice is supported by the argument. That The sales analyst refers to how many varieties of meat are in a dog food rather than to the decrease in the number of varieties of meat in the dog food addresses a shift in language occurring in the sales analyst’s evidence that marketing studies show that there is no correlation between the number of varieties of meat in a dog food and sales of that dog food.
Choice E: This choice is out of scope. The passage does not indicate that the sales analyst’s argument can be extended to all dog food ingredients.
The correct answer is choice D.