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# Kitchen magazine plans to license the use of its name by a line of coo

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SC Moderator
Joined: 13 Apr 2015
Posts: 1693
Location: India
Concentration: Strategy, General Management
GMAT 1: 200 Q1 V1
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WE: Analyst (Retail)
Kitchen magazine plans to license the use of its name by a line of coo  [#permalink]

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17 Apr 2018, 18:53
Argument states "However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen." A can be ruled out for this reason. Also, we are not worried about a brand that's not mentioned in the Kitchen magazine. So if the comparison is with a brand not mentioned in the Kitchen's magazine then Kitchen magazine will not have any impact on its revenues because readers will not find that brand in Kitchen's magazine.

Rocket7 wrote:
Guys can anyone provide another explanation for why A is wrong. Here is what I am thinking:

Based on my understanding option A says that let's say Brand X is the best brand out there in the market and that no other brand is superior to brand X.

Now if I negate option A, it will say that Brand X is not the most superior brand out there in the market. If brand X is not the most superior brand then doesn't it create a room for thought that since brand X is not the most superior brand and if kitchen associates its name with brand X then kitchen could potentially threaten its revenues.

I understand why C is correct but I am looking for a better reason to understand why A is wrong.
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Re: Kitchen magazine plans to license the use of its name by a line of coo  [#permalink]

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17 Apr 2018, 19:19
Vyshak Truly appreciate the quick reply. However, I do have a contrary point and apologize in advance if it's annoying.

Experts have only evaluated the cookware that was advertised in the kitchen magazine, not in the entire market. So for the contrary what if there is a brand X out there that is not mentioned in the kitchen magazine and brand X is far more superior than the brand that kitchen magazine is endorsing. Wouldn't kitchen run the risk of hurting its prestige and credibility? Hence losing the trust of consumers and eventually losing advertisement revenue.

I feel it should have an impact on the kitchen regardless if kitchen mentions other brands or not. Eg. If a tech magazine does not mention Apple in its editions does not mean that the product, which this magazine is endorsing such as Microsoft is the best thing out there? Not hate to Microsoft but just making a point.

Did I stretch it too far?

Option A seems to defend the conclusion by saying indeed what kitchen is endorsing is the best cookware out there.
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Re: Kitchen magazine plans to license the use of its name by a line of coo &nbs [#permalink] 17 Apr 2018, 19:19

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