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Kitchen magazine plans to license the use of its name by a line of coo

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Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?

(A) No other line of cookware is superior to that which will carry the Kitchen name.

(B) Kitchen will not license the use of its name for any products other than the line of cookware.

(C) Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.

(D) Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.

(E) Kitchen is one of the most prestigious cooking-related magazines.
[Reveal] Spoiler: OA

Last edited by hazelnut on 31 Oct 2017, 16:17, edited 5 times in total.
Edited the question.

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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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vladmoney wrote:
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?
a. No other line of cookware is superior to that which will carry the Kitchen name.
b. Kitchen will not license the use of its name for any products other than the line of cookware.
c. Makers of cookware will not find Kitchen a less attractive advertising vehicl because the magazine's name is associated with a competing product.
d. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
e. Kitchen is one of the most prestigious cooking-related magazines.

I wasn't even close in my guessing, hopefully this is an 800 type question. Please explain your answers. OA will be posted later.


Let me take a guess.
E is one of the extreme answer that rarely will be right.
D I don't know, it does seem to relate to the circulation of the magazine though.
B products other than the line of cookware seems out of scope
A seems wrong to me too, but I don't know how to explain why it is wrong.

I will guess C. Since the conclusion says 'Kitchen can collect its licensing fees without endangering its other revenues', it is assuming that there is no other ways to endanger its other revenues. In other words, the quality of line of cookware is the only factor that might damage its other revenues. C kind of rules out other possibilities. Maker of cookware do want to advertise.

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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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New post 05 Mar 2009, 23:31
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In such type of choices I feel it is better to use the Denial Test i.e. by denying the options can the argument be destroyed. You will arrive at the answer C. If the advertisers indeed have any objections they will not advertise in the magazine, and this destroys our argument.
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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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New post 06 Mar 2009, 03:25
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Yes....I had also guessed it C only. C and D can be narrowed down. others r irrelevant. Here the punch line is the last line .
vladmoney wrote:
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?
a. No other line of cookware is superior to that which will carry the Kitchen name.
b. Kitchen will not license the use of its name for any products other than the line of cookware.
c. Makers of cookware will not find Kitchen a less attractive advertising vehicl because the magazine's name is associated with a competing product.
d. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
e. Kitchen is one of the most prestigious cooking-related magazines.

I wasn't even close in my guessing, hopefully this is an 800 type question. Please explain your answers. OA will be posted later.

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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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New post 06 Mar 2009, 21:23
Agree C and agree GMAC is a good diceiver! :-D
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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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New post 10 Mar 2009, 07:40
i think its c because in assumption questions
when u find therefore in the argument .....
find the choice which negates with the statement after therefore
clearly c does it

dont know if its wrong i too read it and almost got 99% right with this method

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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.


c. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.


Premise 1: Kitchen magazine plans to license the use of its name by a line of cookware
Premise 2:.......... since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising Kitchen's revenue will arise from 1) licensing 2) advertisements from makers of cookware 3) circulation
Premise 3 : However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. (no risk on licensing since it is evaluated by experts)
Conclusion : Therefore, Kitchen can collect its licensing fees without endangering its other revenues.(If Kitchen license its name then other cookware producers will not give adds, thus the revenue will be lessen. )
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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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New post 29 Oct 2009, 04:34
For your info, this is not a 800 question...

I made a poor result (25) in verbal and this was my question 27... I guess then this is considered as a 500/550 question max

But indeed I found it really really hard...

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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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New post 03 Jan 2010, 10:01
Sorry to reopen the topic but I am still slightly confused.

Initially, I chose B for the following reason. If the company *does* license its brand to other lines of cookware and the line is unsuccessful, then the magazine's revenue will be negatively affected.

Why wouldn't this make sense for an answer?

Thank you.

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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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New post 23 Jun 2010, 23:14
Let me try..
A: Doesnt matter even if some other cookware is superior to the one using kitchen's name. In fact I see a scope shift "other line of cook ware" vs "other line of cookware advertised in kitchen". Eliminate.
B: Again who cares.. if it does lic to brand of shaving cream as long as it can get revenues. It may or may not work. So this is not an assumption. Eliminate.

C: Well now if C is true, then then the other makers of cookware who have till now advertised in kitchen might stop advertising in Kitchen. This could lead to loss of revenue.So C could be the answer.

D: What if this is not true.... no harm done. u will not increase revenue but u may/maynot lose revenue.. Eliminate.

E: Who cares is kitchen is not the most prestigeous mag.. Eliminate.

So C is my answer.
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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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New post 08 Jul 2010, 09:11
C for me. Magazine revenues are partly derived from advertising sales, and if the venture endangers that - the venture will create problems for the magazine's other revenue vehicles.

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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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Makers of cookware will find Kitchen more attractive advertising vehicle because the magazine's name is associated with a competing product.

If the makers of cookware find kitchen magazine attractive then there is scope for kitchen magazine to generate revenue

but if the makers of cookware dont find kitchen magazine attractive then that would hurt the magazine's revenue which they get fro0m advertisements.

option (C) would strengthen and weaken the conclusion when we test with the extremes

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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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New post 06 Jan 2011, 10:28
funx wrote:
Sorry to reopen the topic but I am still slightly confused.

Initially, I chose B for the following reason. If the company *does* license its brand to other lines of cookware and the line is unsuccessful, then the magazine's revenue will be negatively affected.

Why wouldn't this make sense for an answer?

Thank you.


Who cares about other products?
Stay close to the argument, and this is about cookware.
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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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New post 17 Jun 2011, 03:03
C takes a hit at the revenue.
C it is.
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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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New post 06 Jun 2013, 19:24
amit2k9 wrote:
C takes a hit at the revenue.
C it is.



I wish C was written as "makers of OTHER cookware..."

i got confused. With OTHER in there, the answer is very clear. Imagine the other "cookware" companies as girlfriends... they will get jealous and stop talking to you :) grrrrr. got this wrong because I read it wrong

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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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vladmoney wrote:
Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

The argument above assumes which of the following?
a. No other line of cookware is superior to that which will carry the Kitchen name.
b. Kitchen will not license the use of its name for any products other than the line of cookware.
c. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
d. Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
e. Kitchen is one of the most prestigious cooking-related magazines.

I wasn't even close in my guessing, hopefully this is an 800 type question. Please explain your answers. OA will be posted later.


Premise 1: Kitchen magazine plans to license the use of its name for a line of cookware
Premise 2: Licensing the name of the magazine generates some risks since if the products disappoint customers, the magazine's prestige will be affected, therefore, magazine's advertising rev will be impacted negatively.
Premise 3: According the evaluation of some experts, this cookware is the most prestigious brand compare to other brands advertised on Kitchen magazine.
Conclusion: Kitchen magazine can collect licensing fee without endangering its other revenues.

Considering the 5 answer choices:
a. This is the refrase of one premise, not an assumption
b. Out of scope answer
c. This is the correct answer. The Kitchen magazine has its own strengths and it can evaluate and agree to license its name to the cookware line. But the cookware line has its own position - it is superior to other brands advertised on Kitchen magazine - and the brand also considers if it's worth to pay for licensing fee on the Kitchen magazine while there are other cookware brands already advertised in this magazine. The assumption close the gap in the argument "yes, I agree with the proposition from you".
d. Out of scope answer
e. The magazine is prestigous, the cookware brand also prestigious. So, one side agree to do business does not mean that the other side also agree.

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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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New post 08 Jun 2013, 12:19
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i guess the answer is C.

The magazine assumes that other cookware manufacturers will continue to advertise in spite of same product offered under magazine brand name.

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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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P1: Kitchen magazine plans to license the use of its name by a line of cookware.
P2: If the products disappoint consumers, the magazine's reputation suffers, with consequent reduction in circulation and advertising.
P3: Experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen.
C1: Kitchen can collect its licensing fees without endangering its other revenues.

The magazine reasons that because the cookware is superior to anything else on the market it will not disappoint customers and the magazine will be able to maintain its reputation, circulation, advertising, etc. From this reasoning the magazine concludes that collecting licensing fees from licensing its name to a line of cookware will not endanger its other revenues. We need an assumption that supports this conclusion.

C. "Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product." Correct. If companies find Kitchen a less attractive advertising vehicle because magazine's name is associated with a competing product, they will be less likely to advertise in the magazine. This would adversely affect the magazine's advertising revenue and invalidate the conclusion. Therefore, the magazine's conclusion assumes that this will not happen.

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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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New post 16 Jul 2013, 01:58
What's wrong with D? If we negate D, " Consumers who are not regular readers of Kitchen magazine will not be attracted to the cookware by the Kitchen name." Doesn't it weaken/attack the argument? If readers don't find the product attractive then won't the name of magazine get tarnished as suggested in the premise which in turn would hurt the revenues?

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Re: Kitchen magazine plans to license the use of its name by a line of coo [#permalink]

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New post 16 Jul 2013, 02:06
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nitin6305 wrote:
What's wrong with D? If we negate D, " Consumers who are not regular readers of Kitchen magazine will not be attracted to the cookware by the Kitchen name." Doesn't it weaken/attack the argument? If readers don't find the product attractive then won't the name of magazine get tarnished as suggested in the premise which in turn would hurt the revenues?


Keep an eye on the conclusion:
Therefore, Kitchen can collect its licensing fees without endangering its other revenues.

D talks about consumers who are NOT regular readers, so even with D negated the argument holds.
D says that "consumers who are not regular readers of Kitchen magazine will not be attracted", but they could still maintain the regular readers and the other advertisers. The argument is still valid.

With C we are sure that the magazine will lose other revenues: if we negate it
C. Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
===> the other revenues are endangered.
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Re: Kitchen magazine plans to license the use of its name by a line of coo   [#permalink] 16 Jul 2013, 02:06

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