Quote:
Last year a chain of fast-food restaurants, whose menu had always centered on hamburger, added its first vegetarian sandwich, much lower in fat than the chain’s other offerings. Despite heavy marketing, the new sandwich accounts for a very small proportion of the chain’s sales. The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu. Since such an increase is unlikely, the chain would be more profitable if it dropped the sandwich.
Which of the following, if true, most seriously weakens the argument?
(A) Although many of the chain’s customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it.
(B) Many of the people who eat at the chain’s restaurants also eat at the restaurants of competing chains and report no strong preference among the competitors.
(C) Among fast-food chains in general, there has been little or no growth in hamburger sales over the past several years as the range of competing offerings at other restaurants has grown.
(D) When even one member of group of diner’s is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.
(E) An attempt by the chain to introduce a lower-fat hamburger failed several years ago, since it attracted few new customers and most of the chain’s regular customers greatly preferred the taste of the regular hamburger.
abhigulia3006 wrote:
I believe option A also significantly weakens the argument due to the phase "many of the chain's customers". This shows that the reason the sandwich sales are low is due to the fact that many customers have not tried it as yet. By showing that most of the customers who have tried the sandwich are satisfied with it, we are given a reason to be optimistic that sales will improve as more customers try the sandwich and thus make the chain more profitable.
Regarding choice (A), it's easy to read this option and think, "Oh good! This is evidence that sales will improve as more customers try the sandwich!"
But the passage SPECIFICALLY tells us that an increase in sales is unlikely. So we don't care what portion of the customers have tried the sandwich. We can't contradict the given information, so (A) must be eliminated.
As for choice (D), of course it is
possible that this scenario only applies to one vegetarian per year. But think about the author's argument:
- The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu.
- Such an increase is unlikely.
- Therefore, the chain would be more profitable if it dropped the sandwich.
If we are TOLD that sales will probably not increase, why would we want to keep it on the menu? Choice (D) gives us a very good reason to keep it on the menu. Even if sales of the vegetarian sandwich do not increase, simply having it on the menu MIGHT attract groups that would otherwise avoid the restaurant.
The author's argument is based on sales of the sandwich itself. Choice (D) suggests that there are other benefits to having the sandwich on the menu. This certainly does not PROVE that keeping it on the menu will be profitable. However, it certainly weakens the author's argument by suggesting that the author is failing to consider a potential benefit.
Choice (D) suggests that the author's argument is incomplete, so it is the best answer.
I hope that helps!
are we considering the possibility that having sandwiches on the menu might attract customers (for ex: group with one vegetarian member and 9 non-vegetarians) who won't try sandwiches but have other food items like hamburgers? This way, chain restaurants will be able to cover their costs by increasing sales of other food items mainly due to increased footfall (because of vegetarian preference), is this what you meant in the explanation?