AbdurRakib
Last year a chain of fast-food restaurants, whose menu had always centered on hamburger, added its first vegetarian sandwich, much lower in fat than the chain’s other offerings. Despite heavy marketing, the new sandwich accounts for a very small proportion of the chain’s sales. The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu. Since such an increase is unlikely, the chain would be more profitable if it dropped the sandwich.
Which of the following, if true, most seriously weakens the argument?
(A) Although many of the chain’s customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it.
(B) Many of the people who eat at the chain’s restaurants also eat at the restaurants of competing chains and report no strong preference among the competitors.
(C) Among fast-food chains in general, there has been little or no growth in hamburger sales over the past several years as the range of competing offerings at other restaurants has grown.
(D) When even one member of a group of diners is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options
(E) An attempt by the chain to introduce a lower-fat hamburger failed several years ago, since it attracted few new customers and most of the chain’s regular customers greatly preferred the taste of the regular hamburger.
Vegetarian Sandwich
Step 1: Identify the Question
The word weakens in the question stem indicates that this is a Weaken the Argument question.
Step 2: Deconstruct the Argument
Add lo-fat veg sand
Low sales à need 4X to cover costs
Drop veg sand à increase profit
Step 3: Pause and State the Goal
On Weaken questions, the goal is to find a piece of information that would make the conclusion less likely to be valid. In this case, the author claims that it would be more profitable for the company to drop the vegetarian sandwich. What factors that are not discussed in the argument might influence profitability?
Step 4: Work from Wrong to Right
(A) The problem with the vegetarian sandwich is that few customers buy it, resulting in low sales. The opinions of customers who have tried the sandwich do not address the low sales.
(B) Whether consumers also visit competitors’ restaurants does not directly relate to whether the plan in the argument (dropping the vegetarian sandwich) will improve profitability.
(C) Trends in hamburger sales do not directly influence the plan in the argument to drop the vegetarian sandwich.
(D) CORRECT. This answer suggests that the vegetarian sandwich may influence the company’s profit beyond the sales of the sandwich itself. The availability of the vegetarian sandwich may attract groups of customers (with one vegetarian) who buy hamburgers, resulting in additional revenues. If the chain dropped the sandwich, on the other hand, then a group with one vegetarian would likely (according to this choice) not come to this chain at all.
(E) This answer is not directly relevant because it is about another product, not the vegetarian sandwich. If anything, this answer strengthens the argument because it suggests that new products do not increase sales.
Responding to a pm:
Premises:
Last year a chain of fast-food restaurants, whose menu had always centered on hamburger, added its first vegetarian sandwich, much lower in fat than the chain’s other offerings.
Despite heavy marketing, the new sandwich accounts for a very small proportion of the chain’s sales.
The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu.
Such an increase is unlikely
Conclusion: The chain would be more profitable if it dropped the sandwich.
We need to weaken the argument. We expect the revenue to decrease but cost to decrease a lot more and hence we expect the profit to increase by dropping the veg sandwich.
We need to say why dropping the sandwich may be a bad idea for profitability. Why the revenue may decrease more than expected or cost may not decrease as much as expected by dropping the veg sandwich.
(A) Although many of the chain’s customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it.Irrelevant. They are still not buying the veg sandwich enough to cover the costs of keeping it on the menu.
(B) Many of the people who eat at the chain’s restaurants also eat at the restaurants of competing chains and report no strong preference among the competitors.
No impact on our revenue or cost.
(C) Among fast-food chains in general, there has been little or no growth in hamburger sales over the past several years as the range of competing offerings at other restaurants has grown.No impact on our revenue or cost.
(D) When even one member of a group of diners is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu optionsCorrect. This tells us that the veg sandwich may be getting a lot more revenue than what we see on paper. In a group of 10, if 1 person is vegetarian and doesn't have a food option, the whole group of 10 will not visit the restaurant. So removing that veg choice, the restaurant foregoes the revenue of the entire group of 10 (9 of whom will eat high profit non veg items). Hence the revenue loss will be of 10 items, not just the one veg sandwich if veg sandwich option is removed (revenue loss will be far more than anticipated).
(E) An attempt by the chain to introduce a lower-fat hamburger failed several years ago, since it attracted few new customers and most of the chain’s regular customers greatly preferred the taste of the regular hamburger.The lower-fat hamburger of the past has no bearing on the low fat veg sandwich and figures associated with it today. Ignore. The two situations are not even comparable. And even if we were to assume that they are comparable because both talk about low fat options, note that this will strengthen our conclusion. We are trying to find an option that says that there is value in the veg low fat option. This option says low fat options fail. So again, this is incorrect.
Answer (D)Some other discussions on weaken questions:
https://youtu.be/55QgRwZmFRohttps://youtu.be/tnFX99OpyYshttps://youtu.be/XCBp62o70Eghttps://youtu.be/Nl9wXcDY-ps