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Last year a chain of fast-food restaurants, whose menu had always cent

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Re: Last year a chain of fast-food restaurants, whose menu had always cent  [#permalink]

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New post 23 Dec 2017, 00:04
[quote="AbdurRakib"]than the chain’s other offerings. Despite heavy marketing, the new sandwich accounts for a very small proportion of the chain’s sales. The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu. Since such an increase is unlikely, the chain would be more profitable if it dropped the sandwich.

Which of the following, if true, most seriously weakens the argument?

Argument: such an increase is unlikely, the chain would be more profitable if it dropped the sandwich.

(A) Although many of the chain’s customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it.
-- it does talk about prospect of sale increase but solely depend on a market research of only the chain's existing customers

(B) Many of the people who eat at the chain’s restaurants also eat at the restaurants of competing chains and report no strong preference among the competitors.
-- it does not talk about prospect of increase in sale

(C) Among fast-food chains in general, there has been little or no growth in hamburger sales over the past several years as the range of competing offerings at other restaurants has grown.
-- tempting!, but it talks about hamburger not veg-sandwich

(D) When even one member of group of diner’s is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.
-- it does talk about prospect of increase in sale

(E) An attempt by the chain to introduce a lower-fat hamburger failed several years ago, since it attracted few new customers and most of the chain’s regular customers greatly preferred the taste of the regular hamburger.
-- it strengthens the argument that the sale may not increase
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Re: Last year a chain of fast-food restaurants, whose menu had always cent  [#permalink]

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New post 25 Jan 2018, 21:35
This is why I don't like CR. You can add so many assumptions that the question writers are not necessarily considering. The OA in option A says that people who had positive responses might have been very little in number. I agree. With option D, we are given that when at least one person is vegetarian, then the rest of the group will go vegetarian that day. But that's assuming too much. As someone mentioned above, it all depends on frequency. What if only 1 vegetarian comes in for the whole year, is that a reason to keep it on the menu? Is there an angle that I'm not seeing?
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Re: Last year a chain of fast-food restaurants, whose menu had always cent  [#permalink]

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New post 16 Mar 2018, 23:33
I believe option A also significantly weakens the argument due to the phase "many of the chain's customers". This shows that the reason the sandwich sales are low is due to the fact that many customers have not tried it as yet. By showing that most of the customers who have tried the sandwich are satisfied with it, we are given a reason to be optimistic that sales will improve as more customers try the sandwich and thus make the chain more profitable.
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Re: Last year a chain of fast-food restaurants, whose menu had always cent  [#permalink]

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New post 20 Mar 2018, 19:46
1
Quote:
Last year a chain of fast-food restaurants, whose menu had always centered on hamburger, added its first vegetarian sandwich, much lower in fat than the chain’s other offerings. Despite heavy marketing, the new sandwich accounts for a very small proportion of the chain’s sales. The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu. Since such an increase is unlikely, the chain would be more profitable if it dropped the sandwich.

Which of the following, if true, most seriously weakens the argument?

(A) Although many of the chain’s customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it.

(B) Many of the people who eat at the chain’s restaurants also eat at the restaurants of competing chains and report no strong preference among the competitors.

(C) Among fast-food chains in general, there has been little or no growth in hamburger sales over the past several years as the range of competing offerings at other restaurants has grown.

(D) When even one member of group of diner’s is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.

(E) An attempt by the chain to introduce a lower-fat hamburger failed several years ago, since it attracted few new customers and most of the chain’s regular customers greatly preferred the taste of the regular hamburger.

abhigulia3006 wrote:
I believe option A also significantly weakens the argument due to the phase "many of the chain's customers". This shows that the reason the sandwich sales are low is due to the fact that many customers have not tried it as yet. By showing that most of the customers who have tried the sandwich are satisfied with it, we are given a reason to be optimistic that sales will improve as more customers try the sandwich and thus make the chain more profitable.

Regarding choice (A), it's easy to read this option and think, "Oh good! This is evidence that sales will improve as more customers try the sandwich!"

But the passage SPECIFICALLY tells us that an increase in sales is unlikely. So we don't care what portion of the customers have tried the sandwich. We can't contradict the given information, so (A) must be eliminated.

KillerGMAT wrote:
This is why I don't like CR. You can add so many assumptions that the question writers are not necessarily considering. The OA in option A says that people who had positive responses might have been very little in number. I agree. With option D, we are given that when at least one person is vegetarian, then the rest of the group will go vegetarian that day. But that's assuming too much. As someone mentioned above, it all depends on frequency. What if only 1 vegetarian comes in for the whole year, is that a reason to keep it on the menu? Is there an angle that I'm not seeing?

As for choice (D), of course it is possible that this scenario only applies to one vegetarian per year. But think about the author's argument:

  • The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu.
  • Such an increase is unlikely.
  • Therefore, the chain would be more profitable if it dropped the sandwich.

If we are TOLD that sales will probably not increase, why would we want to keep it on the menu? Choice (D) gives us a very good reason to keep it on the menu. Even if sales of the vegetarian sandwich do not increase, simply having it on the menu MIGHT attract groups that would otherwise avoid the restaurant.

The author's argument is based on sales of the sandwich itself. Choice (D) suggests that there are other benefits to having the sandwich on the menu. This certainly does not PROVE that keeping it on the menu will be profitable. However, it certainly weakens the author's argument by suggesting that the author is failing to consider a potential benefit.

Choice (D) suggests that the author's argument is incomplete, so it is the best answer.

I hope that helps!
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Re: Last year a chain of fast-food restaurants, whose menu had always cent  [#permalink]

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New post 24 Mar 2018, 10:46
AbdurRakib wrote:
Last year a chain of fast-food restaurants, whose menu had always centered on hamburger, added its first vegetarian sandwich, much lower in fat than the chain’s other offerings. Despite heavy marketing, the new sandwich accounts for a very small proportion of the chain’s sales. The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu. Since such an increase is unlikely, the chain would be more profitable if it dropped the sandwich.

Which of the following, if true, most seriously weakens the argument?

(A) Although many of the chain’s customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it.

(B) Many of the people who eat at the chain’s restaurants also eat at the restaurants of competing chains and report no strong preference among the competitors.

(C) Among fast-food chains in general, there has been little or no growth in hamburger sales over the past several years as the range of competing offerings at other restaurants has grown.

(D) When even one member of group of diner’s is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.

(E) An attempt by the chain to introduce a lower-fat hamburger failed several years ago, since it attracted few new customers and most of the chain’s regular customers greatly preferred the taste of the regular hamburger.

OG 2017 New Question


(A) Although many of the chain’s customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it. Surveys can be unreliable.

(B) Many of the people who eat at the chain’s restaurants also eat at the restaurants of competing chains and report no strong preference among the competitors. Irrelevant

(C) Among fast-food chains in general, there has been little or no growth in hamburger sales over the past several years as the range of competing offerings at other restaurants has grown. Sales can improve now

(D) When even one member of group of diner’s is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options. Correct. Give some hope to the chain owners

(E) An attempt by the chain to introduce a lower-fat hamburger failed several years ago, since it attracted few new customers and most of the chain’s regular customers greatly preferred the taste of the regular hamburger. Out of scope
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Re: Last year a chain of fast-food restaurants, whose menu had always cent  [#permalink]

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New post 09 Apr 2018, 06:02
GMATNinja wrote:
Quote:
Last year a chain of fast-food restaurants, whose menu had always centered on hamburger, added its first vegetarian sandwich, much lower in fat than the chain’s other offerings. Despite heavy marketing, the new sandwich accounts for a very small proportion of the chain’s sales. The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu. Since such an increase is unlikely, the chain would be more profitable if it dropped the sandwich.

Which of the following, if true, most seriously weakens the argument?

(A) Although many of the chain’s customers have never tried the vegetarian sandwich, in a market research survey most of those who had tried it reported that they were very satisfied with it.

(B) Many of the people who eat at the chain’s restaurants also eat at the restaurants of competing chains and report no strong preference among the competitors.

(C) Among fast-food chains in general, there has been little or no growth in hamburger sales over the past several years as the range of competing offerings at other restaurants has grown.

(D) When even one member of group of diner’s is a vegetarian or has a preference for low-fat food, the group tends to avoid restaurants that lack vegetarian or low-fat menu options.

(E) An attempt by the chain to introduce a lower-fat hamburger failed several years ago, since it attracted few new customers and most of the chain’s regular customers greatly preferred the taste of the regular hamburger.

abhigulia3006 wrote:
I believe option A also significantly weakens the argument due to the phase "many of the chain's customers". This shows that the reason the sandwich sales are low is due to the fact that many customers have not tried it as yet. By showing that most of the customers who have tried the sandwich are satisfied with it, we are given a reason to be optimistic that sales will improve as more customers try the sandwich and thus make the chain more profitable.

Regarding choice (A), it's easy to read this option and think, "Oh good! This is evidence that sales will improve as more customers try the sandwich!"

But the passage SPECIFICALLY tells us that an increase in sales is unlikely. So we don't care what portion of the customers have tried the sandwich. We can't contradict the given information, so (A) must be eliminated.

KillerGMAT wrote:
This is why I don't like CR. You can add so many assumptions that the question writers are not necessarily considering. The OA in option A says that people who had positive responses might have been very little in number. I agree. With option D, we are given that when at least one person is vegetarian, then the rest of the group will go vegetarian that day. But that's assuming too much. As someone mentioned above, it all depends on frequency. What if only 1 vegetarian comes in for the whole year, is that a reason to keep it on the menu? Is there an angle that I'm not seeing?

As for choice (D), of course it is possible that this scenario only applies to one vegetarian per year. But think about the author's argument:

  • The sandwich’s sales would have to quadruple to cover the costs associated with including it on the menu.
  • Such an increase is unlikely.
  • Therefore, the chain would be more profitable if it dropped the sandwich.

If we are TOLD that sales will probably not increase, why would we want to keep it on the menu? Choice (D) gives us a very good reason to keep it on the menu. Even if sales of the vegetarian sandwich do not increase, simply having it on the menu MIGHT attract groups that would otherwise avoid the restaurant.

The author's argument is based on sales of the sandwich itself. Choice (D) suggests that there are other benefits to having the sandwich on the menu. This certainly does not PROVE that keeping it on the menu will be profitable. However, it certainly weakens the author's argument by suggesting that the author is failing to consider a potential benefit.

Choice (D) suggests that the author's argument is incomplete, so it is the best answer.

I hope that helps!


cost of having it on the menu:does it include only the advertising cost or the advertising and the cost of preparing the sandwich
as per the argument:there was an heavy investment in the advertising of the new sandwich.the cost of having the sandwich on the menu cannot be recovered unless the sale grows to 4 times.
i think it only talks about the advertising expenses,but not the making charges of sandwich.

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Re: Last year a chain of fast-food restaurants, whose menu had always cent  [#permalink]

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New post 20 Apr 2018, 19:58
D suggests that If they were to remove the Veg menu item, The groups who are likely to attend the restaurant would probably bypass the restaurant to some other place where Veg menu is available. Thereby, decreasing the sales of other items and decreasing the profit.
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Re: Last year a chain of fast-food restaurants, whose menu had always cent  [#permalink]

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New post 26 Aug 2018, 09:17
you said " no one guarantee that the people satisfied of the veg sandwich will come again and consume it "
And, what guarantee you that the group of dinners will all of them consume something at that restaurant ! Maybe , just the friend who want the veg sandwich who will consume it , and the others won't consume anything, and for example, waiting for their friend to finish to go and eat in anotther place !
Why do you assume that all the dinners will eat something or even consume something at the restaurant, thus increasing the profits of the restaurant
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Re: Last year a chain of fast-food restaurants, whose menu had always cent &nbs [#permalink] 26 Aug 2018, 09:17

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