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# Marketing - Vault guide intro

Author Message
SVP
Joined: 04 Dec 2007
Posts: 1689
Schools: Kellogg '11
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Marketing - Vault guide intro [#permalink]

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15 Feb 2009, 21:28
Kellogg's Marketing Club has a link to the intro of Vault guide on Marketing:
http://www.kellogg.northwestern.edu/student/club/mc/Resource_Career_Docs/VaultCareerGuide_MarketingMgmt.pdf
Current Student
Joined: 28 Jan 2009
Posts: 83
Location: Durham, NC
Schools: Fuqua '11
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Re: Marketing - Vault guide intro [#permalink]

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16 Feb 2009, 11:17
I recently read both the Vault and WetFeet marketing guides, and I have to say the Vault one is very useful. It's focused on MBA students (unlike WetFeet) and provides a fair amount of specifics. I'm sure current students have a lot of the information in the guide at hand, but as a rising class of 2011 guy trying to do my research, it was very useful.

Also, the Vault MBA Career Bible has long lists of companies that hire in each industry/function. Good for building your spreadsheet of recruiting targets before getting to school.
Director
Joined: 26 Mar 2008
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Schools: Duke 2012
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Re: Marketing - Vault guide intro [#permalink]

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16 Feb 2009, 18:14
I found this one on the BU website - it helped quite a bit for me who knew very little about marketing. It's pretty similar, I think it maybe compiled from info in the Vault guide. It's a lot shorter, so perhaps provides a good summary view. I like that it gave titles along with info.

http://management.bu.edu/gpo/fulltime/mba/careers/services/documents/Marketing_Portfolio_Portfolio.pdf

There were also quite a few others there (I thought the healthcare one was decent, though there were others as well).

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Re: Marketing - Vault guide intro   [#permalink] 16 Feb 2009, 18:14
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