Marketing - Vault guide intro

Question

Kellogg's Marketing Club has a link to the intro of Vault guide on Marketing: 
 https://www.kellogg.northwestern.edu/student/club/mc/Resource_Career_Docs/VaultCareerGuide_MarketingMgmt.pdf

Skitalets · Answer

I recently read both the Vault and WetFeet marketing guides, and I have to say the Vault one is very useful. It's focused on MBA students (unlike WetFeet) and provides a fair amount of specifics. I'm sure current students have a lot of the information in the guide at hand, but as a rising class of 2011 guy trying to do my research, it was very useful.

Also, the Vault MBA Career Bible has long lists of companies that hire in each industry/function. Good for building your spreadsheet of recruiting targets before getting to school.

Also, the Vault MBA Career Bible has long lists of companies that hire in each industry/function. Good for building your spreadsheet of recruiting targets before getting to school.

highhopes · Answer

I found this one on the BU website - it helped quite a bit for me who knew very little about marketing. It's pretty similar, I think it maybe compiled from info in the Vault guide. It's a lot shorter, so perhaps provides a good summary view. I like that it gave titles along with info.

https://management.bu.edu/gpo/fulltime/mba/careers/services/documents/Marketing_Portfolio_Portfolio.pdf

There were also quite a few others there (I thought the healthcare one was decent, though there were others as well).

https://management.bu.edu/careers/graduate/services/portfolio.html

Marketing - Vault guide intro

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