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An extensive market study by a major electronics company revealed that

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MG0701
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An extensive market study by a major electronics company revealed that [#permalink] New post   29 Sep 2020, 04:52
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An extensive market study by a major electronics company revealed that advertising plays a huge role when youngsters decide which product to buy. The company has therefore brought on board a major league baseball star to endorse the latest version of its portable music player, which is targeted toward young people.

Which of the following is the assumptions made by the electronics company in signing the major league baseball star?

(A) The major league baseball player is a celebrity with a huge following amongst young people.
(B) The buying decision of young customers is heavily influenced by advertisements featuring well known sports stars.
(C) Baseball is the favorite game of the young people in the US.
(D) Portable music players are a rage amongst baseball players because a majority of them listen to music before a game in order relax and get rid of any nervousness they might be feeling.
(E) Young people are heavily influenced by their peer group and make their decisions based on how they believe the group perceives them.
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Josephat1
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Re: An extensive market study by a major electronics company revealed that [#permalink] New post   29 Sep 2020, 06:36
Although i went for E, indeed the correct answer is B. The company is interested with marketing, so the assumption must be associated with purchase decisions. E was wrong because, making decisions is ambiguous and not specific.
Correct answer: B
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MG0701
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Re: An extensive market study by a major electronics company revealed that [#permalink] New post   29 Sep 2020, 07:21
Josephat1 wrote:
Although i went for E, indeed the correct answer is B. The company is interested with marketing, so the assumption must be associated with purchase decisions. E was wrong because, making decisions is ambiguous and not specific.
Correct answer: B


I went with A. Because if we negate A, it means that he is not a celerity and thus not famous among youngsters. And so the sales of the music player will not increase.
Where am I going wrong?
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Re: An extensive market study by a major electronics company revealed that [#permalink] New post   29 Sep 2020, 08:00
A is incorrect because the baseball may have a huge fun base but that does not guarantee the company on increased sales. It could have been correct if it further stated how his huge following influence youths' decision making in purchasing goods. I hope it is clear.

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Re: An extensive market study by a major electronics company revealed that [#permalink] New post   29 Sep 2020, 10:32
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MG0701 wrote:
Josephat1 wrote:
Although i went for E, indeed the correct answer is B. The company is interested with marketing, so the assumption must be associated with purchase decisions. E was wrong because, making decisions is ambiguous and not specific.
Correct answer: B


I went with A. Because if we negate A, it means that he is not a celerity and thus not famous among youngsters. And so the sales of the music player will not increase.
Where am I going wrong?



Hi,

I will try to help.

The fact that he is a celebrity is a fact that is stated in the question. You cannot negate an already stated fact per the stem. The main objective of the campaign is to boost sales or lure young people into buying the product.
Now, in B, if you negate it, you get:

The buying decision of young customers is NOT heavily influenced by advertisements featuring well known sports stars.

If the above is true, that means even if the campaign has a well known sports star, the campaign would fail and thus would not be able to the product to the young people which would mean loss in revenue for the company.

Let me know if you get it.

Please give a kudos :D

-K
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tanu11
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Re: An extensive market study by a major electronics company revealed that [#permalink] New post   29 Sep 2020, 10:51
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MG0701 wrote:
Josephat1 wrote:
Although i went for E, indeed the correct answer is B. The company is interested with marketing, so the assumption must be associated with purchase decisions. E was wrong because, making decisions is ambiguous and not specific.
Correct answer: B


I went with A. Because if we negate A, it means that he is not a celerity and thus not famous among youngsters. And so the sales of the music player will not increase.
Where am I going wrong?


the options talks about the celebrity following and not about the advertisement. whereas the argument talks about how advertisement plays role in selling the product .
the celebrity famous or not is irrelevant.
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MG0701
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Re: An extensive market study by a major electronics company revealed that [#permalink] New post   30 Sep 2020, 12:00
mehro023 wrote:
MG0701 wrote:
Josephat1 wrote:
Although i went for E, indeed the correct answer is B. The company is interested with marketing, so the assumption must be associated with purchase decisions. E was wrong because, making decisions is ambiguous and not specific.
Correct answer: B


I went with A. Because if we negate A, it means that he is not a celerity and thus not famous among youngsters. And so the sales of the music player will not increase.
Where am I going wrong?



Hi,

I will try to help.

The fact that he is a celebrity is a fact that is stated in the question. You cannot negate an already stated fact per the stem. The main objective of the campaign is to boost sales or lure young people into buying the product.
Now, in B, if you negate it, you get:

The buying decision of young customers is NOT heavily influenced by advertisements featuring well known sports stars.

If the above is true, that means even if the campaign has a well known sports star, the campaign would fail and thus would not be able to the product to the young people which would mean loss in revenue for the company.

Let me know if you get it.

Please give a kudos :D

-K


Thankyou, clearly explained.
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Re: An extensive market study by a major electronics company revealed that [#permalink]
30 Sep 2020, 12:00
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